2021 2023

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Diana Ma doșa
graphic design er | content creator
amateur illustrator

Conta c t
diana.ma dosa10@gmail.com Ara d, Ara d

behan ce.n et/diama dosa + 0745 360 201

About Table of
Me Contents
I do graphic design, social m edia mana gem ent an d
digital illustration for bran ds that love to infuse th eir 01 About Me 01
visuals with a touch of ch eer an d charm.

My work is best described as bein g a mix of dreamy, 02 Table of

Contents 02
organic an d maximalist design. Delicate pastel colors
are mixed with bright & bold hues. Nostalgic & subtle
grainy textures are my go - to for creatin g th e retro 03 Pa cka gin g
Design 03
m ood. Did i m ention I’m ver y into retro design
lately ?
I guess you can see that f rom th e look of this folio. 04 Social Media
I m ean, I’m a sucker for ever y thin g 80s 90s an d y 2k , & extras 05
an d thank God that m ood is makin g a com eba ck .
05 Catalogue
Hello! Design 07

I’m Diana 06 Copywritin g &

Email marketin g 08

07
Illustration 10

08 Produc t Design 11

09 Logofolio 13

10 Passion projec ts 14

01 02
PACKAGING DESIGN
This Christmas campaign focused on th e
experien ce of gift- givin g. Transformin g a
simple gift into a m em orable experien ce,
with th e h elp of a few personal touch es.
While workin g for ZAMIR, a local apparel
bran d located in Cluj-Napoca, I ha d th e
THE GIF T BOX
oppor tunity to design th e Christmas
campaign assets, in cludin g pa cka gin g, 2021
bilboards an d oth er collaterals.
THE GIF T BOX
Th e main chara c ter of 
this Christmas stor y
was th e pattern, which
fits th e bran din g an d
th e cozy m essa ge this
campaign was tr yin g to
get a cross.

A BOX THAT 'S WORTH

A THOUSAND WORDS
03 04
 EXTRAS
STICKERS AND STAMP DESIGN
Impor tant a dditions to th e box were th e WEBSITE HOMEPAGE BRADING
physical elem ents: th e Z stamp an d th e sticker
mail stamp. To give ever y thin g a m ore personal
feel, we th ought of th e two cities th e Christmas
Market would take pla ce in, wh ere people could
visit th e stall. Th e design sh ows two fam ous
lan dmarks of Cluj-Napoca an d Sibiu, covered in
a cushy sn ow blanket .
Th e 3-m eter 
tall a d-posters
SOCIAL MEDIA

that invited
Christmas
sh oppers to
our pop -up
store were
displayed in
th e city
square for th e
PRINT
duration of
th e Christmas
Market .
All of our social m edia posts featured th e
bun dles, gift guides, ideas for th e perfec t
gift an d h ow impor tant it is to ch oose
som ethin g that feels personal to your
relationships.
05 06
CATALOGUE DESIGN COPYWRITING &
EMAIL MARKETING
Produc ts were displayed in categories
with relevant titles, produc t nam es an d
My style of stor y tellin g focuses on th e f ram e
a brief description.
aroun d th e subjec t .

Paintin g a pic ture usin g words is as complex

THE YUMMIES
TASTY INTENSE EYE CATCHING
of a task as creatin g th e visuals that convey
th e m essa ge, but wh en you've mana ged to
introduce an oth er into your world, your
vision, th e satisfa c tion of bein g un derstood
is imm easurable.

Focusin g on th e five senses wh en writin g

Gummy B Space Cream

about a matter h elps m e relate my

experien ce to th e rea der's. Subtle hum or
an d a relaxed ton e of voice are thin gs I love
Chocoberry Sushini to sprinkle through out my texts, for a dded
flavor an d interest .

VIEW THE CATALOGUE

07 08
PRODUCT DESCRIPTION
“Besides lookin g un or th odox, our socks tell
a stor y as well.
Th ere isn't any thin g like th e days wh en you
cam e ba ck f rom sch ool, ma de yourself a big
bowl of cereal an d played Super Mario Bros
for h ours on en d. Ah, good old m em ories.
Th e right pair por trays your old an d rusty TV
screen, that conn ec ted to a gamin g console,
displayin g th e final level of th e gam e: Th e Final
Boss Battle.
Th e left pair is th ere for suppor t , containin g all
th e beloved bonuses: th e mushroom, th e extra
life, th e star, th e h eal th potion an d th e
Iightnin g for extra speed.
If all th ese referen ces flew over your h ea d like
th e fier y ball flew over Mario's h ea d, maybe you ILLUSTRATION
rem ember Flappy Bird. Sh e's h ere too, hidden
on th e Power-Up socks, which h on or our
blessed-by- th e -8-bit- gam es childh oods.” I’ ve been developin g an ar t style that has
a ver y organic aspec t to it . Chara c ters
are anthropom orphic , th e lin e work is
NEWSLET TER DESIGN n ot clean cut an d sha din g is repla ced by
subtle textures.

warm. natural. cozy.

Bran d illustration, f rom
patterns to collaterals
like pa cka gin g, signa ge,
m erchan dise etc . are my
favorite par ts of any
graphic design projec t .

09 10
 HOLIDAY EDITION PIN
ENAMEL PIN DESIGN CARD VARIATIONS

th e pins
I design ed a collec tion
of 10 Romanian-inspired
pins. Th e pin ba ckin g
cards were a nice way
to play with th e bran d
m essa ge an d keep th e
custom ers enter tain ed.

2022

11 12
 LOGOFOLIO
Besides workin g on my personal projec ts, I
created a logo design for a client workin g
in real estate.

PERSONAL

sunnyside
Let’s conn ec t!
co.

CLIENT WORK

JOSEFIN SANS BOLD UPPERCASE

josefin sans bold lowercase
josefin sans regular

CASA RELEVEU ARBORELE

APARTAMENT REȚELEI
#575453 #f6f2e6 #5b5e18 #e5672b unul dintre tipurile de celălal t tip de locuință- con exiun e -
locuință oferite de apar tam entele smar t livin g,
OPTIMO sistemul de
utilități,
simbol al
naturii-
GRI ALB VERDE PORTOCALĂ eco -f rien dly
livin g
COSMIC LUMINOS BRAD

13
 Tot ce țin e de bran din g, ambalaje prezență
pe social m edia și crearea de produse e
curatoriat în totalitate de min e.

Îmi pla ce că am liber tatea de a-mi pun e

amprenta personală pe fiecare par te din
mica m ea afa cere, că nu mă limitează nimic
din pun c t de vedere ar tistic și pot
experim enta cu tehnici, materiale și
tehn ologii după pla cul inimii. Pam-pam.
Am fă cut și o rimă.

PASSION PROJECT
#1
SUNNY SIDE CO. is ver y close to my h ear t ,
that’s why I decided to talk about it in my
native lan gua ge.

Prin proiec tul ăsta îmi doresc să creez o

comunitate de oam eni care împăr tășesc
a ceeași iubire pentru lucruri create manual
și care au a celeași valori și viziuni asupra
vieții ca min e. Cum fa c asta? Împăr tășin d
m om ente din viața m ea de ar tist , creator,
om de 25 de ani care își caută drumul în
viață și bin eînțeles prin produsele create sun
nysi
d
de min e: cercei, obiec te de decor și pe sunnyside coe.
viitor și papetărie. co.

@su
nny
.side
co
@sunny.sid
eco

Mă puteți găsi pe
Insta gram @sunny.sideco

14 15
 PRODUCT LISTING
EXAMPLES

PHONE AND
DESKTOP BUNDLES

24MELLOW STINGER TRANSITION

PASSION PROJECT
#2
Mellow : a dj. pleasantly sm ooth or soft;
f ree f rom harshn ess. ANIMATED SCREENS

I open ed this Etsy sh op in may of 2022 ,

as a pla ce wh ere people could fin d
digital assets for th eir ph on es, desktops
an d m ost recently, th eir Twitch streams.

I create ph on e th em es for iOS , desktop

wallpaper organizers an d icons, twitch APP ICONS
graphics like animated screens an d
transitions. You can ch eck out my sh op
down below.
cl ic
k me

16 17
 Let’s conn ec t!

diana.ma dosa10@gmail.com
linkedin.com/ in/diana-ma dosa

thank you for

your tim e!
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