CHAPTER 2 RESEARCH METHODOLOGY

2.1 WHAT IS RESEARCH?

The word research is derived from the French word ‘Researcher’ meaning to search back.
Broddly research refers to a search for knowledge. Research is an attempt to find an answer to
problem both theoretical and practical, through the application of scientific method.

Precisely, research is also an acasemic exercise. It provides new finding based on elaborate
investigations. Research probes from know to unknown premises. Hence, resrarch is the search
to knowledge through objectives and systematic approach to find solution to the given
problem.

Research is a continuous process. It helps to obtain knowledge about any natural or human
phenomena. Research plays two important roles Firstly it adds to the existing knowledge and
Secondly it helps to solve many complex problems. Research involves blending of an enormous
range of skills and activities.

2.2 DEFINITION

“Research is an inquiry into the nature of, the reason for, and the consequences of any
particular set of circumstances, whether they are experimentally controlled or recorded as they
take place.”

2.3 DATA COLLECTION

PRIMARY DATA :- Primary data is information that is collected by research directly from main
sources through surveys, interviews, experiments, and observations.

SECONDARY DATA :- Secondary data refers to data that is collected by someone other than the
primary user. Secondary data basically second- hand pieces of information. Secondary data is
usually gathered from the published sources.
2.4 FEATURES OF RESEARCH

 Develops Principles
 Uses scientific methods
 Maintains Objectivity
 Purposeful investigation
 Studies complex human behavior
 Continuous process
 Conducts observation and experimentation

2.5 TYPES OF RESEARCH

 Descriptive Research
 Analytical Research
 Empirical Research
 Qualitative Research
 Quantitative Research
 Fundamental Research
 Applied Research
2.6 OBJECTIVES
 To study the services offered by the paytm.
 To study the people’s opinion on India demonetization.
 To study the importance of Paytm in day to day life.
 To study the role played by the paytm in Indian digitalization.

2.7 HYPOTHESIS
H0 :- Services offered by Paytm is not satisfied by consumer.
H1 :- Services offered by Paytm is satisfied by consumer.

HO :- Paytm is not a solution to the Indian demonetization.

H2 :- Paytm is a solution to the Indian demonetization.

HO :- People don’t give importance to Paytm in their day to day life.

H3 :- People give importance to Paytm in their day to day life.

H0 :- Paytm does not play any role in making Indian digitalization.

H4 :- Paytm plays an important role in making Indian digitalization.
2.8 SCOPE OF STUDY

Marketing is strategically concerned with the direction and scope of the long-
term activities performed by the organiza- tion to obtain a competitive advantage.
The organization applies its resources within a changing environment to satisfy
customer needs while meeting stakeholder expectations. With digital marketing,
businesses can use data to target audiences based on factors like gender, age,
location, interests, and education. Companies can also retarget potential customers
who are already familiar with their brand using different methods and messages for
each audience.

2.9 LIMITATION OF STUDY

The regulations on digital payments and BNPL by RBI, stricter KYC, and
compliance norms will not be favorable for the development of fintech companies in
general, and will potentially bring down unit economics and growth, which will
impede PayTM’s growth and profitability.

2.10 SIGNIFICANCE OF STUDY

Paytm has been aggressively advertising itself as a part of its marketing

strategy. The company has run several high-profile campaigns in the past, which have
helped to increase its visibility and popularity. They run their ad campaigns through
TV commercials, social media, newspapers, magazines, and even billboards.
Strategy helps in developing goods and services with best profit making potential.
Marketing strategy helps in discovering the areas affected by organizational growth
and thereby helps in creating an organizational plan to cater to the customer needs.
2.11 SELECTION OF PROBLEM

The Recruitment and Selection Process is the way in which Companies identify
and incorporate the best executives to solve the needs of their Customers. When we
incorporate the best employees we are sure that the Company will be better
prepared to achieve success in the market.

2.12 AREA OF STUDY

A marketing strategy contains the company’s value proposition, key brand

messaging, data on target customer demographics, and other high-level elements. A
thorough marketing strategy covers the four Ps of marketing: product, price, place,
and promotion.

2.13 SAMPLE SIZE

Sampling is an act of selecting a representative part of a population for the

purposes of determining the characteristics of the whole population. A sample is the
segment of the population that is selected for investigation. Sampling refers to the
process of obtaining information about an entire population by examining only part
of it. The sample size for the study is 40 user within the vitthalwadi area.

2.14 TABULATION OF DATA

The data was processed with the help of percentage using excel sheet.

2.15 TECHNIQUES AND TOOLS TO BE USED

To analyse the data collected, the statistical tools were used.

The data has been presented with the help of various chart types:
 Pie Diagram