Consumer behavior is the study of how individuals, groups, and organizations make decisions

about what goods and services to purchase, use, or discard. It is an important factor for
businesses to consider when developing marketing strategies. Companies must understand the
motivations behind consumer behavior in order to effectively target their customers and create
successful marketing campaigns. By understanding consumer behavior, companies can gain
insight into how customers think and feel about their product or service offerings. This
knowledge can then be used to develop more effective marketing strategies that better meet the
needs of the customer base.

Consumer behavior is the study of how people make decisions about what products and
services to purchase, how often they purchase them, and for what price. It is a complex field
that involves understanding psychological, sociological, and economic factors that influence
consumer decisions. By understanding consumer behavior, companies can better tailor their
products and services to meet customer needs. Additionally, marketers can use this knowledge
to create effective marketing campaigns that target specific customer segments.