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1.

Define the following: (10)

Demographics are the centralised facts for your potential buyers and
Demographics are use to determine their behaviour. Some of the features are age,
occupation, income, gender etc.

Psychographic means the factors that look upon attributes,


behaviour and value of buyers. Two buyers may be both females,
Psychographics
have same qualification, but may behave or have values different
from each other.

Customer Persona / These are the division of the factors into psychographics and
Profile demographics

It is a action plan that helps to identify information of the customers


Sales Cycle that are requirements for the sale purpose which consists of six
steps.

It is a non verbal or verbal indication of the buyer that are ready to


Buying Signals
buy goods or services.

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