Professional Documents
Culture Documents
Chapter 1 - OB
Chapter 1 - OB
Chapter 1 - OB
• Organizational Behavior (OB) is the study of what people think, feel, and do in and around organizations.
• OB includes topics such as motivation, leadership, communication, decision-making, and team dynamics.
• The ultimate goal of OB is to improve organizational effectiveness, which refers to the extent to which an organization
achieves its goals.
• The roots of OB can be traced back to the early 1900s, when researchers began studying the behavior of workers in factories.
• The Hawthorne Studies in the 1920s and 1930s marked a turning point in the study of OB by focusing on the social and
psychological factors that influence behavior in organizations.
• Other major contributors to the field of OB include Kurt Lewin, Douglas McGregor, and Abraham Maslow.
• The human relations movement emerged in the 1930s and 1940s and emphasized the importance of social and
psychological factors in the workplace.
• The movement focused on improving employee satisfaction and motivation through better communication, participation,
and leadership.
• The human relations movement paved the way for modern OB by emphasizing the importance of understanding the human
side of organizations.
• The OB model is a framework for understanding the behavior of individuals and groups in organizations.
• The model consists of four components: inputs, processes, outcomes, and feedback.
• Inputs include factors such as individual characteristics, organizational culture, and the physical environment.
• Processes include communication, motivation, decision-making, and leadership.
• Outcomes include individual and group behavior, job satisfaction, and organizational performance.
• Feedback involves using the outcomes of one process as input for the next process in order to continually improve
organizational effectiveness.
• The field of OB is constantly evolving and faces a number of challenges and opportunities.
• Some of the key challenges include managing diversity, globalization, and ethical behavior in the workplace.
• Opportunities for OB include the use of technology to improve communication and collaboration, the growing importance of
social responsibility, and the increasing focus on employee well-being and work-life balance.
The Starbucks case study illustrates the importance of understanding organizational behavior in creating a successful business. The
case describes how Starbucks has used a strong organizational culture and employee empowerment to create a unique customer
experience. The case also highlights the importance of leadership in shaping organizational behavior, as well as the challenges of
managing a global workforce.
Overall, Chapter 1 of "Organizational Behavior" provides a comprehensive overview of the field of OB, including its historical roots,
the importance of interpersonal skills, and the organizational behavior model. The chapter also highlights some of the key
challenges and opportunities facing organizations today and includes a case study that illustrates the practical application of OB
concepts.