PRINCIPLES OF

MARKETING
Name: _______________________________
Grade and Section: ____________________

FINAL PERFORMANCE TASK FOR 3RD QUARTER

Performance Standard:

The learners shall be able to:

 evaluate and analyze the different company’s website regarding their vision and mission in
connection with the goals of marketing;
 develop a program for customer service conduct marketing research, interpret market buying
behavior on product or service; and
 identify the product or service target market.

Title: The Marketing Plan (Part 1)

Engaging Scenario:

The local government is willing to help fund a small, simple but innovative business within your
barangay during this pandemic period. As a young entrepreneur, your task is to make a marketing plan of
your small and simple business idea and present it to the local government officials in-charged. Your
marketing plan will consider that you will conduct your small business that follows the minimum health
standards imposed by the government. It should be professional looking, free of grammatical and spelling
errors, and with relevant content. It should also include a business vicinity map reflective of the potential
market in your locality.
The marketing plan will be evaluated based on the description of product/ client status, marketing
analysis, primary research, business proposal, strategies action plan, and technical business writing.

Marketing Plan (1st part) Format:

I. Business Profile

II. Situation Analysis

Microenvironment
A. Customers
B. Employees
C. Suppliers
D. Shareholders
E. Competitors
F. General Public

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 Macroenvironment
A. Political
B. Economic
C. Social
D. Technological
E. Legal
F. Environmental

Goal

Role

Audience

Situation

Product

Standard

RUBRICS

Content Exemplary Good Needs Unsatisfactory SCORE

(8 points) (6 points) Improvement (2 points)
(4 points)
Research and The learner shows The learner The learner The learner
Analysis thorough demonstrates a demonstrates demonstrates a
understanding of general some limited
the content by understanding of understanding of understanding of
providing the content. The the content. The the content. The
adequate marketing plan marketing plan marketing plan
information and provides sufficient lacks information lacks information
in-depth and information and and provides and analysis.
insightful analysis. analysis. minimal or basic
analysis.

Marketing The marketing The marketing The marketing The marketing

Strategies and plan presents plan mostly plan presents some plan presents
Action Plan feasible and presents feasible feasible and impractical
comprehensive and comprehensive marketing
marketing comprehensive marketing strategies and
strategies and marketing strategies and action plan that
action plan that strategies and action plan that are not aligned
are aligned with action plan that are are aligned with with the marketing
the marketing aligned with the the marketing goals.
goals. marketing goals. goals.

Mechanics Exemplary Good Needs Unsatisfactory SCORE

(4 points) ( 3 points) Improvement (1 point)
( 2 points)
Technical The marketing The marketing The marketing The marketing
Business Writing plan contains no plan contains plan contains plan contains
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 grammatical minimal and several and glaring
errors. It is easy to minor grammatical consistent grammatical
understand and errors. It is easy to grammatical errors. Its poorly
written in a logical understand and errors. It is constructed
order. Sources are written mostly in a understandable sentences may
cited properly. logical order. Most but can still be interfere with the
sources are cited improved . reader’s
properly. Sources are not comprehension.
cited properly. Sources are not
cited at all.

NO PART OF THIS PUBLICATION MAY BE REPRODUCED, DISTRIBUTED, OR

TRANSMITTED IN ANY FORM OR BY ANY MEANS, WITHOUT THE PRIOR WRITTEN
PERMISSION OF THE AUTHOR.
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