Effective communication is an essential tool in maintaining strong, lasting relationship.

The global
pandemic has brought communication into sharper focus in recent months, as most of us are doing the tasks
remotely. The coronavirus pandemic has put the education sector of risk communication front and center. In
a situation full of unknown, communication is all we have. Good communication lets us know what we should
do, how we can protect ourselves and others, and helps us balance our fears with concrete information we
can use.

A. The Nature of Communication

Communication is derived from the Latin word “common” which means
“belonging to many” and “communico” which means “to confer with others”. It is the
mutual exchange of information, ideas, and understanding by any effective means.
Communication is a process by which people send messages or exchange
ideas or thoughts with one another in a verbal or non-verbal manner.
Communication is the interaction of words from a society and thus gives
pleasure and an increased understanding of life.

B. Elements of Communication
1. Sender. The sender, also known as the encoder, decides
on the message to be sent and the best/most effective way
that it can be sent. It is the sender’s job to CONCEPTUALIZE
(form a concept or idea).
2. Medium. The medium is the immediate form which a
message tales.
Examples: letter, an e-mail, face-to-face in the form of speech
Medium is also known as the MESSAGE.
3. Channel. The channel is responsible for the delivery of the chosen message form.
Examples: post office, internet, television, and radio.
4. Receiver. The receiver or the decoder is responsible for extracting/decoding
meaning from the message. He is also responsible for providing feedback to the
sender.
5. Feedback. This is important as it determines whether or not the decoder grasped
the intended meaning and whether the communication was successful.
6. Context. The context of any communication act is the environment surrounding it.
It is also known as the setting of communication.
7. Interference. This is the factor that inhibits the conveyance of a message. Noise is
the most common form of interference.

C. Processes of Oral Communication

1. Encoding – is everything that goes inside the brain of an individual. It involves the
sender who, grounded by communicative intentions, and goals, decides on
assigning codes.
2. Transmission – is the process by which the sender, having assigned codes to come
up with thought symbols (message) that are also comprehensible by the
participant/s of the communication, transmits or sends message to its recipient.
3. Receiving – having been submitted through sound waves and light waves using
the channel, the message reaches the receiver.
4. Decoding – is the process by which the receiver interprets or assigns meanings to
the codes transported by the source.
 5. Responding – is also known as the feedback. This is anticipated by the sender from
the receiver.

D. Noise and Interference in Various Types of Communication

a. Physical noise is the interference that is external to both

speaker and listener; it hampers the physical transmission of
the signal or message.
Examples: Loud party at the neighbours while
you are attending an online class, irritating hum
of your computer or electric fan
b. Physiological noise is created by barriers within the
sender or receiver.
Examples: articulation problems, mumbling, talking too fast, talking too slow,
forgetting to pause, forgetting to breathe, hearing difficulty
c. Psychological noise is mental interference in the speaker or listener.
Examples: wandering thoughts, preconceived ideas, sarcasm
d. Semantic noise is interference created when the speaker and listener have different
meaning system.
Examples: level of understanding, culture, geographical locations, language
exposure

Overview

Much of a frontline leader’s work is accomplished through conversations, from the everyday
routine to the extreme and tough challenges. Effective leaders are able to get things

done through others by paying attention to the people doing the work.

In a global environment, the ability to communicate effectively can be

a challenge. Even when both parties speak the same language there can still be
misunderstandings due to ethic and cultural differences. Over the last decade,
there have been countless examples from the business sector that demonstrate
how poor communication can lead to poor organizational performance.
Understanding the impact of globalization on cross-culture communication is
imperative for organizations seeking to create a competitive advantage in the
global market.
 I. What is Purposive Communication?

Purposive Communication is about writing,

speaking and presenting to a different
audience and for various purposes

What is Global Communication?

Global communication is the ability to

provide and access information across different ethnicity through speaking,

listening, reading and writing.

II. The Effects of Globalization to Global Communication

1. Increased Business Opportunities

Many companies today hire employees that are located in other countries.
Using communication vehicles such as video calling make it simple to converse with
colleagues across the globe, almost making it feel as if they are in the same room.
Technology also makes it easier to connect with suppliers and customers all over the
world, and to streamline those relationship through improves ordering, shipment
tracking and so on. With this kind of communication technology, many businesses are
able to take advantage of opportunities in different countries or cities, improving the
economic outlook on a global level.
\
Thanks to global communications, information itself can be transferred as a
valuable business asset from one country to another. This has the effect of making
everyone's operations more modern and efficient, regardless where they are located.

2. Fewer Cultural Barriers

Many people perceive culture to be the root of communication challenges. When

people from two different cultures try to exchange information, the way they speak, their
body language or their mannerisms can be interpreted differently by the other person.
The way people approach problems and how they participate in communities is all
influenced by culture.

Globalization has made it possible, for example, for someone in the Philippines to
understand how someone in the U.S. goes about their day. With television and movies,
cultural barriers are becoming less prevalent. Being able to communicate effectively and
frequently with colleagues or friends across the planet helps people understand each
other’s cultures a little better.
3. Creation of a Global Village

You’ve likely heard of the phrase "global village," coined by theorist Marshall
McLuhan. Affected both by globalization and global communication, the global village is
created when distance and isolation no longer matter because people are connected by
technology. Wide-spread telephone and internet access have been life-changing for many
people across the world, especially those in developing countries. Many are now enrolling
in universities across the world without having to leave their desk chair. Virtual assistant jobs
are becoming commonplace, where employees from developing countries work with
companies in North America or Europe, providing administrative support and other business
services that can easily be conducted over the phone or via the internet.

Globalization and global communication have made it easier to see people on the
other side of the world as a neighbor, instead of a stranger from a faraway land. There is so
much knowledge about other countries and cultures available online, that it’s no longer a
complete mystery.

III. How to Communicate Globally?

1. Be considerate of cultural differences. When communicating globally, it’s important for

you to understand that cultures and beliefs vary across different nations. Even provinces
and states within the same country have different ways of handling business or doing
certain things. You want to factor in cultural differences and learn to be more flexible in
accommodating these differences so you can communicate effectively with your peers
from other countries.
2. Learn how your associates deal with things in their countries. The best way to handle
cultural differences is to research beforehand how different countries handle business
meetings or any other type of discourse. For instance, the Japanese prefer that you get
straight to the point instead of making small talk.
3. Be aware of language barriers. English is usually the medium of discourse, but take note
that some countries do not necessarily use this as their primary language. While you may
sound smart with witty jargon among those who have been speaking the language for
most of their lives, people from China or France, for instance, may not understand your
wit. Best to stick to formal English, which is easier to understand.

4. Go over any form of written correspondence before you send it out to your contacts. It is
easy to unconsciously cause misunderstandings when you deal with people from
different parts of the world. When reviewing your correspondence, make sure that you’re
not using derogatory terms or even sentences that may be taken in the wrong light.

5. Always stay updated with developments in communications and information

technology. Over the years, technology has improved so that it’s now possible to
obtain real-time updates from people located from the other side of the world. To be
able to maintain the efficiency of global communications, it’s important that you stay
updated with the latest trends and try to incorporate the more effective ones in your
communication strategies.
IV. Types of Globalization in Communication
1. Political Globalization

Political cooperation between different countries is a form of globalization that is used

to prevent and manage conflict. For example, global organizations such as the United
Nations and the World Trade Organization were created to diffuse political issues and
maintain order on an international scale. Intergovernmental entities help nations to develop
common laws and policies and discuss immigration issues. Political globalization is also a way
for countries to work toward aspects that affect everyone, such as climate change.

2. Economic Globalization

The economies of nations are interconnected through the exchange of resources,

products and money. As a result, there isn’t a country today that operates on its own in
isolation. Countries that are rich in natural resources, such as oil for example, sell it to other
countries for money or in exchange for other materials, such as lumber. Similarly, countries
across the globe sell crops and food to other nations that lack them, which helps their own
economies in addition to those of other countries. As a result, when an economy crashes, it
affects other economies around the globe because they are closely interconnected. The
banking crisis in the United States in 2007 led to a global financial crisis that affected other
countries including Canada and China.

3. Social and Cultural Globalization

This kind of globalization includes the sharing of ideas, knowledge and cultural norms
between nations. Examples include the popularization of books, movies and shows across the
world, such as the "Harry Potter" or "Twilight" series, which were globally recognizable. Social
and cultural globalization tends to flow in one direction, unlike other forms of
globalization. Developed countries such as the United States, United Kingdom and Canada
share cultural information with less-developed countries, rather than the other way around.
As a result, this kind of globalization has been said to erode cultural differences that make
nations unique.

4. Technological Globalization

This kind of relationship between nations is as a result of the infrastructure in place for
television, radio, telephones and the internet. Traditionally, technological globalization used
to be only available to the upper classes that had access to them. Now, there are many
people in developing countries who have access to cell phones and the internet, making it
easier for them to connect to people in other countries around the world. Technological
globalization makes it possible for countries to connect in other ways, such as financially
through sending loved ones money across the globe or culturally by watching movies from
other nations.
V. How to be Culturally Sensitive?

1. Understand the Importance of Cultural Sensitivity

Cultural sensitivity involves being respectful of other cultures. Understanding and

knowing about different cultures and accepting the differences and similarities helps people
to communicate more effectively and build meaningful relationships.
 Our culture affects many aspects of our lives, from the way we speak to the way we
use hand gestures. Our attitudes toward our colleagues and superiors come from our cultural
viewpoint, as does the way we expect to be treated as customers.

2. Do Your Research

Cultural awareness in business involves preparing and learning about the different
cultures with which your business interacts. However, your business’s attitude toward cultural
sensitivity should start at the top. Build the importance of cultural sensitivity into your
company policy so that your employees know to show everyone the respect they deserve
regardless of whether or not they are of different cultures. Establish consequences of not
being culturally sensitive so that your employees understand the weight of this matter.

3. Reduce Communication Barriers

One of the biggest barriers to cross-cultural business dealings is communication. Your

business stakeholders may speak a different language or dialect or use hyper -local phrases
with which you aren’t familiar. Even though English is used as the international language of
business, people have different levels of fluency.

In some parts of the world, speaking directly and plainly is common in business. In
other parts, more nuanced phrasing is seen as proper business behavior. As a result, it’s
critical to understand the way your business stakeholders communicate so you can ensure
your message doesn’t get lost in translation.

4. Review Workplace Etiquette

Take time to figure out the workplace etiquette norms of your business stakeholders.
Our cultures play a big role in how we use body language to communicate at work. In North
America, making eye contact during a business transaction shows honesty and an effort to
establish a connection.

However, in the Middle East, making sustained eye contact with a person of the
opposite gender can be seen as inappropriate. In some parts of the world, frontline
employees don’t make eye contact with their superiors because it’s considered rude. Lack
of cultural awareness examples include making eye contact with people from cultures
where it is frowned upon.

Sometimes, what is not said is also a cultural variation. In most Western countries,
silence is seen as a problem. It signals that the person to whom you’re speaking is
disinterested or not paying attention. On the other hand, silence can be used to show
agreement in some Eastern countries. In some aboriginal cultures, it’s important to have a
period of silence before answering a question.

5. Show Respect and Empathy

The key goal of being culturally sensitive is to show others respect. Make an effort to
learn about the cultural customs your employees, customers and partners hold dear.
Show them you value your relationship with them by sharing in their customs.

For example, if a Muslim colleague is celebrating Eid, a major religious holiday,

bring a treat to enjoy together. If a customer is from a different country and celebrates a
national holiday, wish him well on that day. Small acts of kindness can go a long way in
showing others the importance of cultural sensitivity in business.

➢
Globalization has effects to global communication
- Increased business opportunities -
Fewer cultural barriers
- Creation of global villages
• Cultural sensitivity is the most important factor to consider in global communication
• To be culturally-sensitive, you have to:
- Understand the importance of cultural sensitivity
- Do your research
- Reduce communication barriers
- Review Workplace Etiquette
- Show respect and empathy.
 I. Overview

Much of a frontline
LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTING

Today, the internet and advances in communication technologies have opened

new opportunities for both large and small businesses that would have been
unthinkable 50 years ago. With a single web page and a cellphone, any
business person can reach new customers, partners and suppliers anywhere in
the world. However, communicating with people on a

global scale is not the same as communicating with people locally. Not only are there more technological
hurdles to overcome, but you also need to address language barriers and cultural nuances.

A. The World of Diversity

The diversity definition refers to the existence of variations of different characteristics

in a group of people. These characteristics could be everything that makes us unique, such
as our cognitive skills and personality traits, along with the things that shape our identity.

Diversity comes in many forms: gender, race, religion, sexual orientation, age, culture,
socioeconomic background, etc. All of these contribute to an individual’s unique
experience of the world.

Sometimes we need to take a step back and examine the presence of diversity in our
own life. How diverse is your school? Neighborhood? Place of work? Group of friends? Is
diversity something we should strive for in all aspects of our lives?

Here are five reasons why diversity is important:

 1. Productivity

Bringing together people of various backgrounds with different life experiences can
generate ideas or perspectives that others may not have ever considered or been aware of.
Everyone has their own way of viewing a problem, shaped by the individual experiences that they
have had. When tackling an issue, wouldn’t it be better to have multiple interpretations and
approaches, rather than everyone contributing the same thoughts and conclusions?

2. Becoming a World Citizen

If you experience diversity in your every day life, you will have regular exposure to people,
cultures, traditions, and practices that are unlike your own. You will learn the skills to communicate
and interact with communities and concepts that you are unfamiliar with and gain a more worldly
view.

Not only will you enhance your social development, but you will also increase your
understanding of the world. This will prepare you to be a part of a global society, whether you are
traveling to a new country, working with diverse co-workers, or just reading about events in the
news that have heavily impacted a population different than your own.

3. Perspective

Hearing about another’s experience can shed light on a life different than your own and
provide you a new perspective. When you compare your struggles, priorities, and values, you can
really begin to comprehend where an individual is coming from and understand his or her actions
and behaviors. Perhaps talking to someone new will change your mindset and priorities, or at least
make you appreciate another’s motivations and hardships.

4. Growing Acceptance, Diminishing Discrimination

Promoting diversity is the first step to not just “tolerance,” but true acceptance. Through
growing contact with, exposure to, and communication between new people with unique ideas,
individuals may see that they may have more in common than they thought. Or, they may still be
remarkably different, and that is okay, too! Increasing familiarity with these differences can alter
perspectives (see #3), facilitate acceptance, and diminish the misconceptions and prejudices that
fuel discrimination.

5. Richer Life Experience

Diversity is colorful! What if everyone who surrounded you was exactly like you, in every way?
Where is the fun in that? We need new ideas, views, and practices to stimulate and inspire us, to
show us the way others eat, celebrate, and love!

Together, our differences make a strong, beautiful, world community. Even in the face of
intolerance, discrimination, and violence, we must not forget to spread the word about the
importance of diversity and to respond to that violence with a love and a celebration of our
differences.

B. The Global Community

Global Community refers to the people or nations of the world, considered as being closely
connected by modern telecommunications and as being economically, socially, and politically
interdependent
 1. The Glass Bubble concept of "a Global Community"

http://globalcommunitywebnet.com/globalcommunity/globalconcepts.

The Glass Bubble is designed to illustrate the concept of "a global community" to elementary
school children as opposed to the idea a community is "the street where I live".

It is an imaginary space enclosed in a glass bubble. Inside this is everything the child can

see: above to the clouds, below into the waters of a lake or in the earth, to the horizons in front, in
back, and on the sides. Every creature, every plant, every person, every structure that is visible to
him(her) is part of this "global community."

By focusing on familiar ground in this manner it can be taught that every living thing within the glass
bubble is there because his/her food is there, his/her home is there, all he/she needs to survive is there.
And every creature will stay as long as what his/her needs remains to be available within that
"global community."

Look up, look down, to the right, to the left, in front and behind you. Imagine all this space
is inside a giant clear glass bubble. This is "a global community."

Wherever you go, you are inside a "global" community. Everything, every living creature
there, interacts one upon the other. Influences inter-weave and are responsible for causes and
effects. Worlds within worlds orbiting in and out of one another's space, having their being. Your
presence has influence on everything else inside your immediate global community.Learn to be
aware of that and act accordingly, to create good or destroy, to help or to hurt. Your choice.

Now let us explore this Global Community that we have visited and discover why each
member is important ~ each bird, each tree, each little animal, each insect, plant and human
being ~ and how all work together to create a good place to live.

You walk like a giant in this Global Community. To all the tiny members you are so big, so powerful,
even scary…

You can make or break their world. But by knowing their needs, and taking care, you can
help your whole Global Community be a good one.
C. Cultural Awareness and Sensitivity

Cultural sensitivity refers to a set of skills that allows you to learn about and understand
people whose cultural background is not the same as yours. But what does that really mean?
Essentially, it means that, as you go about your daily life, you operate with the awareness that
cultural differences between yourself and the people you meet exist without assigning them a
value. You see our differences as a positive thing, and don’t consider one culture better or worse,
right or wrong.

Of course, this is often easier said than done. With increasingly diverse populations living
together in the same communities, it’s not always possible to intimately understand the
backgrounds of those we’re interacting with.

But having cultural sensitivity doesn’t mean that you must be an expert in each culture’s
values. It simply means that you’re willing to ask honest questions, seek understanding, and
demonstrate empathy rather than judging those around you. It also means that, when you
knowingly enter a space in which there will be cultural differences at play, you do a bit of homework
beforehand and avoid knee-jerk reactions or jumping to conclusions.

Why is Cultural Sensitivity Important?

Having cultural sensitivity is important when you travel, of course. You want to demonstrate
respect and appreciation for the culture of the people in the place you’re visiting. This helps grow
your understanding of your new surroundings, and makes your time spent there more meaningful.

But cultural sensitivity is just as important when you’re at home. It’s so important, in fact, that
the concept has become increasingly relevant both in the workplace and for major business
branding strategies.

The most important thing when it comes to acting in a culturally sensitive way is that you
remember to ground each interaction you have with others in the understanding that their
background, experiences, and values naturally vary from your own. This will help you to lead with
understanding and empathy, rather than judgment, which is an incredibly important shift.

D. Gender Sensitivity

Being sensitive is, very simply put, being appreciative of others’ feelings. In that context,
gender sensitivity is about being considerate of the opposite gender’s feelings. The reason this is
important is because men and women think differently, and obviously, have varying perspectives.

1. Be open

The first and most important aspect of gender sensitivity is to be open to the perspective and
feelings of any colleague of the opposite gender. This could be a simple case of knowing enough
about their personal issues to more nuanced understanding of gender-specific aspects such as
comments or jokes that could be offensive.
Although there is an increasing awareness about this topic, and organisations have started to
define the limits of behaviour, the onus is still with an individual. Increasingly, men and women have
started working together in managerial roles and unless there is a mutual sense of respect and
comfort, teams will not be effective.

2. What schools don’t teach

Unfortunately, such inclusive behaviour as gender sensitivity is not taught to the majority. Our
education system does not help at all.

Many schools and even colleges are not co-educational, and students end up interacting only with
people of their own gender. This happens throughout their formative years, which then creates a skewed
behavioural pattern in both men and women. It is only during higher education that the two sexes
interact with one another. And invariably, such interactions are stilted and forced.
Anyone can validate this statement — just see class where male and female students sit in separate
and well demarcated groups. Unfortunately, such segregation only ends up reinforcing gender
stereotypes. Instead, the focus should be on teaching these young students about interacting with
each other as persons and individuals.

3. Films: reinforcing stereotypes

Films just make gender stereotyping worse. Many movies in our country tend to show th e hero
indulging in highly objectionable and condemnable behaviour in the form of teasing the heroine,
stalking her, troubling her, or all the three. Ideally, such scenes should carry a disclaimer similar to
the kind displayed during smoking or drinking — “Such behaviour is illegal and punishable with fine
and/or imprisonment”.

Invariably, the female lead ends up falling in love with the male actor. These stories send out a
dangerous and wrong signal that such behaviour is acceptable. Unfortunately, in the absence of
any such counter messaging, the hero’s behaviour is often taken to be a reference point with
regard to male:female interactions.

Gender sensitivity is all about getting rid of wrong notions and perceptions, as well as learning
to interact with the opposite gender. The sooner this is learnt and practised, the better.

E. Political Correctness

Political correctness (PC), term used to refer to language that seems intended to give the
least amount of offense, especially when describing groups identified by external markers such as
race, gender, culture, or sexual orientation. The concept has been discussed, disputed, criticized,
and satirized by commentators from across the political spectrum. The term has often been used
derisively to ridicule the notion that altering language usage can change the public’s perceptions
and beliefs as well as influence outcomes.

A.WHAT IS A MULTIMODAL TEXT?

Multimodal texts combine two or more modes such as written language, spoken language,
visual (still and moving image), audio, gestural, and spatial meaning (The New London Group, 2000;
Cope and Kalantzis, 2009). Creating digital multimodal texts involves use of communication
technologies, however, multimodal texts can also be paper based, or live performances.

FIVE MODES OF MULTIMODALITY

4. Linguistic Mode

The linguistic mode refers to the written or spoken words. The mode includes word choice,
the delivery of written or spoken text, the organization of words into sentences and paragraphs and
the development and coherence of words and ideas. Linguistic is not always the most important
mode; this depends on the other modes at play in the text, what kind of text it is and other factors.
Linguistic is probably the most widely used mode, because it can be both read and heard, on both
paper or audio. The linguistic mode is the best way to express details and lists.

Visual Mode
 The visual mode refers to the images and characters that people see. This mode includes
color, layout, style, size and perspective. The visual mode is used in order to instruct, persuade,
entertain, represent feelings or etc. The visual mode also does a good job of expressing details.

6. Aural Mode

The aural mode is focused on sound including, but not limited to, music, sound effects,
ambient noises, silence, tone of voice in spoken language, volume of sound, emphasis and
accent. Audiences don’t often pay attention to all of the sounds around them and how they signal
information, such as feelings, actions and responses. Every aural mode conveys a message. By
pairing the aural mode with different modes, say visual, a more detailed and creative message
will be conveyed.

7. Spatial Mode

The spatial mode is about the physical arrangement, organization and proximity of the text.
One example of this is often a brochure, and how it is folded and organized. The spatial mode also
can also refer to the navigation bar on a website, and how a user interprets and navigates the
web. The designer is the one who decides upon and designs a webpage spatially but the
consumer is the one who decides how to use that navigation.

8. Gestural Mode

The gestural mode refers to the way movement is interpreted. Facial expressions, hand
gestures, body language and interaction between people are all gestural modes. This has always
been important in face-to-face conversations and in theater, but it has become more apartment on
the web lately with the wide use of Youtube and other video players. The gestural mode works with
linguistic, visual, aural and sometimes even spatial in order to create more detail and covey it
better to the consumer.

A communication aid helps an individual to communicate more effectively with people

around them.

Communication aids are also referred to as AAC devices. AAC refers to Augmentative
and Alternative Communication, which is defined as… a huge range of techniques which
support or replace spoken communication. These include gesture, signing, symbols, word
boards, communication boards and books, as well as Voice Output Communication Aids
(VOCAs).

There are two main types of AAC system: Unaided Communication and Aided
Communication.

Unaided communication does not use additional equipment. Body language,gesture,

vocalization, signing are typically used.

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 Aided communication uses equipment, but this ranges from low-tech to high-techmethods,
with pictures and symbols often used instead of, or together with words and with alternative
hardware options available to provide access. Whilst a low-tech method of
communication like a simple, laminated communication book to carry around with a few
pages of pictures or symbols would be a communication aid, the term ‘device’ would only
describe a more high-tech solution. An electronic communication aid can be a dedicated
device built for that job, which does nothing else, or it can be a standard computer running
specialist communication aid software as well – this includes Apple tablets which are
increasingly being used to help people communicate.

B. What Are Communication Strategies?

Communication is the exchange of information between a sender and a receiver. It used to

be that you only had to worry about the way you communicated face-to-face or on paper.
Technology has changed this completely. It is important for people to take into account every
aspect of how they are relaying information. This is where communication strategies come into
play. Communication strategies are the blueprints for how this information will be exchanged.

C. Types of Communication Strategies

Communication strategies can be verbal, nonverbal, or visual. Integrating all the

strategies together will allow you to see the most success. This allows a business to meet
employee needs and increase workplace knowledge.

JJ. Verbal communication strategies can be broken down into the two categories of written
and oral communication. Written strategies consist of avenues such as e-mail, text, and
chat. Examples that fall into the oral category are phone calls, video chats, and face-to-
face conversation.

KK.Nonverbal communication strategies consist of mostly visual cues, such as body language,
facial expressions, physical distance between communicators, or the tone of your voice.
These cues are typically not intended. However, it is important to realize the message you
are sending. Otherwise, you may be saying one thing, yet the receiver is hearing another.

LL. Visual communication strategies can be seen through signs, web pages, and illustrations.
These strategies are used in the workplace to draw attention and provide documentation.
Human resources is required to post certain visuals throughout the workplace to comply
with safety laws.

D. Using Tools of Technology

Multimedia is content that uses a combination of different content forms such as text, audio,
images, animations, video and interactive content. Multimedia contrasts with media that use only
rudimentary computer displays such as text-only or traditional forms of printed or hand-produced
material.

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 5. A transparency, also known variously as a view foil, foil, or view graph, is a thin sheet of
transparent flexible material, typically cellulose acetate, onto which figures can be drawn.
These are then placed on an overhead projector for display to an audience. Many
companies and small organizations use a system of projectors and transparencies in
meetings and other groupings of people, though this system is being largely replaced by
video projectors and interactive whiteboards.

6. Video is an electronic medium for the recording, copying, playback, broadcasting, and
display of moving visual media.

7. Sound recording and reproduction is an electrical, mechanical, electronic, or digital

inscription and re-creation of sound waves, such as spoken voice, singing, instrumental
music, or sound effects.

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