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    Kadek Widya
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    The document lists various references used in research on marketing, branding, positioning, and tourism destination marketing. Some of the references are books written by well-known authors in the fields of marketing and branding such as David Aaker, Philip Kotler, and Kevin Keller. Other references include academic journals and articles on topics like positioning tourism destinations, destination image and travel behavior, and analyzing destination positioning slogans. The list also mentions several websites used as sources of information on tourism in Indonesia cities and destinations.

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    The document lists various references used in research on marketing, branding, positioning, and tourism destination marketing. Some of the references are books written by well-known authors in the fields of marketing and branding such as David Aaker, Philip Kotler, and Kevin Keller. Other references include academic journals and articles on topics like positioning tourism destinations, destination image and travel behavior, and analyzing destination positioning slogans. The list also mentions several websites used as sources of information on tourism in Indonesia cities and destinations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    9 views3 pages

    S MPP 053562 Bibliography

    Uploaded by

    Kadek Widya
    The document lists various references used in research on marketing, branding, positioning, and tourism destination marketing. Some of the references are books written by well-known authors in the fields of marketing and branding such as David Aaker, Philip Kotler, and Kevin Keller. Other references include academic journals and articles on topics like positioning tourism destinations, destination image and travel behavior, and analyzing destination positioning slogans. The list also mentions several websites used as sources of information on tourism in Indonesia cities and destinations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 3

    DAFTAR PUSTAKA

    Aaker, David (2000). Brand Leadership. Jakarta: Gramedia Pustaka Utama.

    Alifahmi, Hilmi. (2005). Sinergi Komunikasi Pemasaran, Jakarta; Quantum


    Bisnis & Manajemen.

    Cravens, David W. & Nigel F. Piercy, (2009). Strategic Marketing, Eighth


    Edition, McGraw-Hill Irwin, Boston.

    Durianto, Darmadi. (2004). Strategi Menaklukan Pasar Melalui Riset Ekuitas


    dan Prilaku Merek. Jakarta: Prenhallindo.

    Elisabeth. (2005). Pengaruh positioning terhadap citra merek pada mobil


    honda jazz, Universitas Kristen Petra.

    Fandy, Tjiptono. (2005). Brand Management & Strategy, Yogyakarta: Andi.

    _____________. (2008). Strategi Pemasaran. Yogyakarta: Andi Offset.

    Freddy, Rangkuti. (2004). The Power of Branding, Jakarta: PT. Gramedia


    Pustaka Utama.

    Chacko, E Harsha. (2005) Positioning a Tourism Destination to Gain a


    Competitive Edge Journal, University of New Orleans.

    Hermawan, Kertajaya. (2004). Hermawan Kertajaya on Marketing, PT.


    Gramedia Pustaka Utama.

    __________________. (2002). Mark Plus On Strategy, Jakarta: Gramedia.

    __________________. (2006). Hermawan Kertajaya on Positioning, Bandung.

    Husein, Umar. (2001). Metode Riset Bisnis, Jakarta: PT. Gramedia Pustaka
    Utama..
    Keller, Kevin. (2007). Strategy Bussines Management. Jakarta: Gramedia
    Pustaka Utama.

    Kotler, Philip & Gary Armstrong. (2008). Principles of Marketing, Tenth


    Edition, Pearson Prentice Hall , New Jersey.

    Kotler, Philip, Kevin Keller. (2009). Manajemen Pemasaran, Edisi Kedua


    Belas Jilid 1. Indonesia: PT. Indeks.

    Nag, A. (2002). Marketing Strategy. Mcmillan India Ltd.,

    Naresh, K Malhotra. (2005). Riset Pemasaran, Jakarta:PT. Indeks.

    Joseph, M Sirgy, Chening Su (2005). Destination Image, Self-Congruity, and


    Travel behavior, Journal of travel research.

    Mrinmoy, K. Sarma. (2005). Towards Positioning a Tourist Destination


    Journal, Tezpur University.

    Peter, J. Paul, Donnelly, Jr Jamea. (2007). Marketing Management Knowledge


    and Skill: International edition. Mc. Graw Hill, New York.

    Ries, Al, Jack Trout (2002). Positioning the Battle for Mind. New York
    Warner Books.

    Rhenald, Khasali.(1998). Membidik Pasar Indonesia, Segmenting, Targeting,


    dan Positioning. Jakarta: Gramedia Pustaka Utama

    Suharsimi, Arikunto. (2006). Prosedur Penelitian Suatu Pendekatan Praktek,


    Jakarta: PT. Asdi Mahasatya.

    Sugiyono. (2008). Metodologi Penelitian Bisnis, Bandung: Alfabeta.


    Steven, Pike. (2005). Destination Positioning Slogans – Analysis of themes
    used by New Zealand Regional Tourism Organizations Journal,
    Queensland University.

    Temporal, Troth. (2002). Remancing The Customer Maximizing Brand Value


    through Powerful Relationship Management, Singapore: John Wiley
    and sons (Asia)

    www.wto.com

    www.jakarta-tourism.go.id

    www.pulauseribu.net

    www.enjoyjakarta.com

    www.kompas.com

    www.nationalgeographic.co.id

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