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  • MKT-III Notes PDF

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    Shubham
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    This document contains summaries of marketing topics discussed on various dates, including the experience economy on January 16th, B2B marketing on March 11th, product life cycle on March 17th, marketing to the bottom of the pyramid on March 18th, innovations and e-marketplaces on March 23rd, and customer lifetime value on March 24th. Each topic's discussion is presented on a separate page within the marketing course material.

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    This document contains summaries of marketing topics discussed on various dates, including the experience economy on January 16th, B2B marketing on March 11th, product life cycle on March 17th, marketing to the bottom of the pyramid on March 18th, innovations and e-marketplaces on March 23rd, and customer lifetime value on March 24th. Each topic's discussion is presented on a separate page within the marketing course material.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    25 views9 pages

    MKT-III Notes PDF

    Uploaded by

    Shubham
    This document contains summaries of marketing topics discussed on various dates, including the experience economy on January 16th, B2B marketing on March 11th, product life cycle on March 17th, marketing to the bottom of the pyramid on March 18th, innovations and e-marketplaces on March 23rd, and customer lifetime value on March 24th. Each topic's discussion is presented on a separate page within the marketing course material.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    Experience Economy

    16 January 2023 12:47 PM

    MKT-III - Marketing III Page 1


    MKT-III - Marketing III Page 2
    B2B Marketing
    Saturday, 11 March 2023 8:47 AM

    MKT-III - Marketing III Page 3


    Product Life Cycle
    Friday, 17 March 2023 8:47 AM

    MKT-III - Marketing III Page 4


    MKT-III - Marketing III Page 5
    Marketing to Bottom of the Pyramid
    Saturday, 18 March 2023 8:48 AM

    MKT-III - Marketing III Page 6


    MKT-III - Marketing III Page 7
    Innovations / e-marketplace
    Thursday, 23 March 2023 8:55 AM

    MKT-III - Marketing III Page 8


    Customer Lifetime Value
    Friday, 24 March 2023 8:59 AM

    MKT-III - Marketing III Page 9

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