A

Project Report On

“BUSINESS ANALYTICS PROCESS FOR SALES & MARKETING

ENHANCEMENT OF PANCHSHIL SUPERMARKET”
At
WEBSOFT IT SOLUTION

SUBMITTED TO UNIVERSITY OF PUNE

IN PARTIAL FULLFILMENT OF THE REQUIREMENT FOR THE AWARD OF

DEGREE OF
MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
MS. ANUJA MADHAV NAGARE
ROLL NO:

UNDER THE GUIDANCE OF

**
ALARD INSTITUTE OF MANAGEMENT SCIENCE MARUNJI PUNE,
2021-23
 CERTIFICATE OF THE GUIDE

CERTIFIED that the work incorporated in the Internship _______________ (Title)

submitted by Mr./Ms _______________________________ was carried out by the
candidate under my supervision/ guidance. Such material has been obtained from other
sources has been duly acknowledged in the report.

Date:

Sign Sign
(Name: ) Name of
Prof.
(Supervisor/ Research Guide) Professor &
Head of
Department,

Sign
External Evaluator
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to Websoft IT Solution for giving an

opportunity for working with their organization. I would like to thanks Ms.
Manisha Bibawe For their unending support in my Project. I would, like to thank
particularly to my faculty guide,***********************************, for his
valuable inputs and support throughout my project and providing me an opportunity
to learn outside the classroom.

In the end, I would also thank my fellow interns for their valuable support during
and after the completion of the Summer Internship.

Ms. Anuja Madhav Nagare

 DECLARATION BY THE CANDIDATE

I declare that the Internship Report entitled

___________________________________submitted by me for the degree of Master of
Business and Administration (MBA) is the record of work carried out by me during the
period from ___________ to ______________ under the guidance
of________________________________ and has not formed the basis for the award of
any degree titles in this or any other University or other institution of Higher learning. I
further declare that the material obtained from other sources has been duly acknowledged
in the dissertation.

Date :
Signature of the Candidate
 TABLE OF CONTENT

Chapter Particulars Page no.

no.

EXECUTIVE SUMMERY

1. INTRODUCTION
1.1 Overview of Indian Retail Industry:
1.2 Growth in the Indian Retail Sector:
1.3 SWOT Analysis of Retail Industry of India:
1.4 Retail Revolution in India:
1.5 Importance of Study:
1.6 Benefit to the company
1.7 Objectives of the Study
2. LITERATURE REVIEW

3. ORGANIZATION / COMPANY PROFILE

4. RESEARCH METHODOLOGY
4.1 Sampling Design:
4.2 Data Collections Methods:
4.3 Study Period
4.4 Area of Study
4.5 Statistical Method
4.6 Sampling
4.7 Sample size
4.8 Methods of Sampling
5. COLLECTION OF DATA ANALYSIS
5.1 Definition of Marketing mix.
 5.2 Marketing Mix 4P’s of Panchshil Supermarket
5.3 Marketing Mix 4C’s Panchshil Supermarket
5.4 Panchshil Supermarket New Marketing Strategy
5.5 Special Strategies of Panchshil Supermarket
6. DATA ANALYSIS AND INTERPRETATIONS

7. CONCLUSIONS, FINDINGS, SUGGESTIONS AND

LIMITATIONS
7.1 Conclusions
7.2 Findings
7.3 Suggestions
7.4 Limitations
REFERENCE

QUESTIONNAIRE
 LIST OF TABLE

Sr. No Table Name Page No

Table No 1 Think of purchasing a product

Table No 2 Visit a Store

Table No 3 Spend as monthly expense while shopping

Table No 4 Reason for coming

Table No 5 Advertisement effects your shopping behavior

Table No 6 Location of store

Table No 7 Satisfied with you product

Table No 8 Parking facility provided

Table No 9 Visit Store Again

Table No 10 Section of the store

Table No 11 Satisfied with service provided

Table No 12 Distance of the store

 LIST OF FIGURE

Sr. No Figure Name Page No

Figure No 1 Think of purchasing a product

Figure No 2 Visit a Store

Figure No 3 Spend as monthly expense while shopping

Figure No 4 Reason for coming

Figure No 5 Advertisement effects your shopping behavior

Figure No 6 Location of store

Figure No 7 Satisfied with you product

Figure No 8 Parking facility provided

Figure No 9 Visit Store Again

Figure No 10 Section of the store

Figure No 11 Satisfied with service provided

Figure No 12 Distance of the store

 EXECUTIVE SUMMERY

Panchshil Supermarkets, since they appeared, have played an important role in food
distribution. This distribution model was widely accepted by both companies and
consumers. The evolution of these stores in recent years has been quite dynamic on the
basis of their good combination of supply, proximity and service. Panchshil
Supermarkets are increasingly valued by consumers, compared to other commercial
formats, which triggers the gradual disappearance of traditional markets. The Retail
bazaar in India is booming beyond everyone’s expectation. The Indian Retail sector has
caught the world’s imagination in the last few years. India’s retail growth was largely
driven by increasing disposable incomes, favorable demographics, changing lifestyles,
growth of the middle class segment and a high potential for penetration into urban and
rural markets. The organized retail sector accounts for 5 % which is expected to grow to
10 % by the end of 2011. This study revolves around the opportunities and challenges
faced by Panchshil Supermarkets in India. It was found that organized retailers see
competition from the unorganized sector as their biggest challenge, followed by
competition between organized retailers and the inefficiency of distribution channels,
internal logistical problem and retail shrinkage. The purpose of the thesis is getting a
better comprehension of the strategies that super and Panchshil Supermarkets use to
attract attention of consumers and to increase their sales. To achieve that goal, different
techniques implemented by stores are analysed. Other objective of this research is to
discover if hypermarkets apply these strategies in the same ways, which are their
differences and similarities.
 CHAPTER 1
INTRODUCTION

Retailing is one of the world’s largest industries. It is in a permanent state of change, and
the pace of this change has been accelerating over the last decade. From the marketing
perspective, retailers are, by definition, closer to the consumer than manufacturing
companies. Retailers represent the culmination of the marketing process and the contact
point between consumers and manufactured products. While retailing has long set buying
decisions as its highest priority and was very focused on the product assortment, it now
follows a more holistic approach to management and marketing and is seizing the
opportunity to be consumer oriented, engage in the personal contact with customers,
gather information on consumer behavior and exploit insights into consumer behavior
and preferences.
What was once a simple way of doing business is transforming into a highly sophisticated
form of management and marketing. Retail marketing consistently features more
efficient, more meaningful and more profitable marketing practices. Retail is the
accumulation of various marketing practices directed towards providing the best
merchandise available. It consists of the sale of goods or merchandise, from a fixed
location such as a big department store or a small store, in small or individual lots for
direct consumption by the purchaser. Retailing may include subordinated services, such
as delivery. A retailer buys goods or products in large quantities from manufacturers or
importers, either directly or through a wholesaler, and then sells smaller quantities to the
end-user i.e., the consumer or the end buyer. In the supply chain, retailers come at the
end, just before the consumer.
Manufacturer Wholesaler Retailer Consumer Retailing includes all activities involved in
selling goods or services directly to final consumers for personal, non-business use. A
retailer or retail store is any business enterprise whose sales volume comes primarily
from retailing. Retail is India's largest industry, accounting for over 10 per cent of the
country's GDP and around eight per cent of the employment. Retail industry in India is at
the crossroads. It has emerged as one of the most dynamic and fast paced industries with
several players entering the market.

1.1 Overview of Indian Retail Industry:

India is one of the largest emerging markets, with a population of over one billion. It is
one of the largest economies in the world in terms of purchasing power. Retailing in India
is at a nascent stage of its evolution, but within a small period of time certain trends are
clearly emerging which are in line with the global experiences. Organized retailing has
become more popular in big cities in India and most of the metropolitan cities and other
big cities are flooded by modern organized retail stores. Many semirural areas have also
witnessed entry of such organized retail outlets. India's retail sector is estimated to touch
US$ 833 billion by 2013 and US$ 1.3 trillion by 2018, with a compound annual growth
rate (CAGR) of 10%, which is quite lucrative. Retailing as a whole contributes almost
10% of India’s GDP, and employs almost 8% of India’s employable population. The
organized sector accounts for a mere 5 per cent indicating a huge potential market
opportunity that is lying in the waiting for the consumer-savvy organized retailer.
Purchasing power of Indian urban consumer is growing and branded merchandise in
categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jeweler
are slowly becoming lifestyle products that are widely accepted by the urban Indian
consumer.
Organized retailing is witnessing a wave of players entering the industry. These players
are experimenting with various retail formats. beauty and health stores, supermarkets,
self-service music stores, new age book stores, everyday low price stores, computers and
peripherals stores, office equipment stores and home/building construction stores. Today
organized players have attacked every retail category. Organized retail chains comprise
only 3% of the Indian market. Rest 97% market is comprised of moment pop type shops.
Now the number of organized retail stores is gradually increasing. According to
ETIG (Economic Times Intelligence Group), the size of the organized retail industry was
about Rs. 160 billion in 2001-02. In 2005 budget Government has allowed 26% Foreign
Direct footwear, furniture and furnishing, catering services, jeweler and watches, books,
music and gifts, mobile handsets and others. Investment (FDI) in the retail sector.
Organized retailing is on continuous increase of its market share from the past. Retailing
can be categorized as of different sectors like food and groceries, clothing and textiles,
consumer durables, footwear, furniture and furnishing, catering services, jewellery and
watches, books, music and gifts, mobile handsets and others.

1.2 Growth in the Indian Retail Sector:

The retail sector in India has shown a healthy growth and is fast emerging as one of the
largest sectors in the economy. The sector has grown from a level of US $ 201 Billion to
a market size of US $ 425 Billion in 2010. The Industry has been growing at a compound
annual rate of 6.4% since 1998.
1.3 SWOT Analysis of Retail Industry of India:
 Strengths:
1. Organized retailing at US$ 3.31 billion, growing at 8%.
2. 2nd largest contributor to GDP after agriculture at 20%.
3. Pattern of consumption changing along with shopping trends.
4. Consumer spending increasing at 11% annually.
5. Almost 25 million sq. ft. retail space available.
6. Paradigm shift in shopping experience for consumers pulling in more people.
 Weaknesses:
1. Shortage of quality retail spaces at affordable rates.
2. Government regulations on development of real estate(Urban Land Ceiling
Act)
3. Need to provide Value for Money-squeezing margins
4. Lack of industry status.
5. Retail revolution restricted to 250 million people due to monolithic urban-
rural divide.
6. Lack of huge investments for expansion
 Opportunities:
1. Increasing urban population-more participants in retail revolution.
 2. Increase in consuming middle class population.
3. Social factors, like dual household income has enhanced spending power.
4. Spends moving towards lifestyle products and esteem enhancing products.
5. Average grocery spends at 42% of monthly spends-presents a huge
opportunity.
6. Increase in use of credit cards.
 Threats:
1. Rising lease/rental costs affecting project viability.
2. Poor monsoons and low GDP Growth could affect consumer spending
drastically.
3. Archaic labor laws are a hindrance to providing 24/7 shopping experience.
4. Personalized service offered by Kirana stores.
5. Unavailability of qualified personnel to support exponential growth in retail.
6. Differentiate taxation laws hindering expansion.

1.4 Retail Revolution in India:

Retail in India is on a cusp of transformation. Organized retailing as a professional
service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous
pace with a potential of creating over 2 million new jobs within the next six years,
assuming an 8 to 10 per cent share of organized retailing in the total retail business. The
fast changing retail environment demands that professionals learn new skills, improve
their efficiency, learn to compete and think out of the box. As retailers work directly with
customers and there is need for good managerial talent to interpret and satisfy the needs
and desires of customers. All this requires an education that is intensive, comprehensive
and closely linked to the retail business world.

1.4.1 Market Trends, Challenges & Opportunities:

 Across BRIC countries, the food and grocery segment is clearly driving retail
growth. Retail food sales dominate the total retail market in Brazil, accounting for
almost 54 percent of the total retail sales, while Russia is the fastest growing retail
food sales market in the world, with the potential to again double in size by 2008.
  The prevalence of English as a language of communication to a very great extent
facilitates material sourcing and business communication. While India and Russia
pose no problems in this regard, Brazil and China present communication
problems for foreign companies.
 The importance of governments that are quick on decision-making and passing
liberal trade laws cannot be emphasized enough. In China, for instance, being a
non-democratic country makes it easier for foreign investors to do business sans
bureaucratic red-tapism (in comparison to a democratic country like India), the
obvious reason being that the political establishment is not directly accountable to
the people.

1.4.2 Retailing in India:

Today retail, which is derived into organized and unorganized, is emerging rapidly as a
big industry all over the world and hence, India is also not untouched with this. So there
is a need to know the current and the future trends of retail in India. The retailing industry
in India estimated at Rs 9.30 crore in 2003- 04 is expected to grow at 5 per cent p.a. In
line with predictions made in 2002, organized retailing is well on its way to become a Rs
35,000 crore market by 2005. The size of organized retailing market stands at Rs. 28,000
crore in 2004, thereby, making up a mere 3 per cent of the total retailing market. Moving
forward, organized retailing is projected to grow at the rate of 25-30 per cent p.a. and is
estimated to reach over an astounding Rs 1, 00,000 crore by 2010. Its contribution to total
retailing sales is likely to rise to 9 per cent by the end of the decade.

1.4.3 The reasons for the growth of retail marketing are:

1. Largest young population in the world: More than 890 million people below 45
years of age, more English speaking people in India than in the whole of Europe
taken together.
2. More than 600 million effective buyers by 2011.
3. More than 550 million under the age of 20 by 2015.
 4. More than 70 million earn Rs. 8 lakh a year number of rise to 140 million by
2011.
5. Total Consumer Spend in the Year 03-04 - INR 9300 billion (USD 375 billion)
growing over 5% annually.
6. Retail sales – 55 per cent at INR 280 billion (USD 205 billion)
7. Organized Retail - Only 3 per cent but growing at 30 per cent.
8. Organized retail to cross INR 1000 billion mark by 2010.
9. INR 200 billion investment in the pipeline.
10. Top 6 cities account for 66 per cent of total organized retailing Trends Affecting
Indian Retail Industry.

1.5 Importance of Study:

As customer's tastes and preferences are changing, the market scenario is also changing
from time to time. Today's market scenario is very different from that of the market
scenario before 1990. There have been many factors responsible for the changing market
scenario. It is the changing tastes and preference of customer which has bought in a
change in the market. Income level of the people has changed; life styles and social class
of people have completely changed now than that of olden days. There has been a shift in
the market demand in today's world. Technology is one of the major factors which are
responsible for this paradigm shift in the mark. New generation people are no more
dependent on haat market and far off departmental stores. Today we can see a new era in
market with the opening up of many departmental stores, hyper market, shopper's stop,
malls, branded retail outlets and specialty stores. In today's world shopping is not any
more tiresome work rather it's a pleasant outing phenomenon now.
The present study is based on a survey done on customers of a hypermarket named
‘Panchshil Supermarket’. Panchshil Supermarket is a new type of market which came
into existence in India since 1994. It is a type of market where various kinds of products
are available under one roof. The study is on determining the customer's buying behavior
of customer's in Panchshil Supermarket and the satisfaction level of customers in
Panchshil Supermarket
1.6 Benefit to the company
The study gives an insight about customer’s satisfaction and their perception towards
quality, price, ambience, employees, offers, display. This will also give relative status of
the Panchshil Supermarket from this information the benefits emerge as to carefully look
at the customer’s expectation with regards to quality, price, ambience, employees, offers,
display and company can apply them to the product. The study results also help in
making proper strategies to promote the product and enhance the satisfaction level of
customers.

1.7 Objectives of the Study:

The following objectives are selected for the present study:
1. To know the innovative retail marketing practices adopted by Panchshil
Supermarket in India.
2. To analyze the retailing scenario in India and the critical success factors of
organized by Panchshil Supermarket in India.
3. To focus on organizational structure, departmental hierarchy, management
techniques, marketing strategies of Panchshil Supermarkets.
4. To know the role and importance and success of Panchshil Supermarket in retail
marketing in India and Maharashtra.
5. To analyze the innovative retailing strategies followed by Panchshil Supermarket
and their strengths, weakness, opportunities and threats.
6. To understand and identify the Customer Relationship Management Practices
followed by the Panchshil Supermarket
7. To focus on the future plans and various marketing strategies of Panchshil
Supermarket.
 CHAPTER 2

LITERATURE REVIEW

Deepika Jhamb et al. The present paper identify the drivers which affect the growth of
the Indian retail market, looks at the major factors affecting the retail business and to
carry out the SWOT analysis of organized retail in India. The results of the study depict
that infrastructure, economic growth and changing demographics of consumers are the
major driver of organized retail in India. The location of the retail store, management
style and adequate salaries to personnel enhance the effectiveness of retail business and
are important factors for retailers’ success. The main objective of this paper is to
strategically analyze the Indian retail Industry. The retail industry in India is largely
unorganized and predominantly consists of small, independent, owner-managed shops.

B.B. Goyal et al. This paper examines the relative importance of the various products
purchased at organized retail outlets and the choice of format, the consumer has when
purchasing a product. The paper also discusses the expected development of organized
retail in the future, focusing on aspects with potential effects on consumer purchasing
behavior. Not all items are equally important for retail outlets and various products need
specific retail formats. Considerable amount of experimentation is happening locally with
regard to format. Players such as Subhiksha are providing convenience with discount on
goods. International convenience formats typically charge a premium over the market
prices.
Naganathan Venkatesh et al. In this paper I will explore the policy and reforms- Latest
policy change on FDI on retail industry by the government of India; the entry of foreign
retailers into the market. Further the paper will focus on the strategies, strength, issues
and opportunities of retail industry and its recent/future trends. A survey on consumers
behavior on buying preference will be undertaken in southern state of India (Chennai and
Bangalore) through questionnaires to justify the impact of foreign players into the Indian
retailing industry; as well a touch base on organized retail and unorganized retail stores in
India and its challenges faced by the industry in near future. This paper provides detailed
information about the growth of retailing industry in India. It examines the growing
awareness and brand consciousness among people across different socioeconomic classes
in India and how the urban and semi-urban retail markets are witnessing significant
growth. India has come a long way from its traditional stores concepts to huge retail
mall’s; with the vast middle class population and its increasing middle class income;
which are the key attractive forces for global retail giants wanting to enter into newer
markets, which in turn will help the India retail industry to grow faster.

Avinash B.M. et al. This paper investigates how the use of Big Data analytics impacts
buying trends in retail industry. Retailing companies are finding ways to extract
meaningful information from larger datasets that are generated through different sources,
in different formats. As we see Big Data is one of the buzzword taking technology world
by storm, retailing companies are trying to understand how the use of Big Data Analytics
can empower them to take right decisions. Retailing is at a place where there is massive
data-driven disruption due to quality of data generated from online purchases, social-
network interactions, location-specific smart phone communications that have emerged
into a new entity for digital based transactions.

Ritu Sinha et al. Purchasing power of Indian urban consumer is growing and branded
merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food
and even Jewellery, are slowly becoming lifestyle products that are widely accepted by
the urban Indian consumer.
It accounts for over 10 per cent of the country‘s Gross Domestic Product (GDP) and
around 8 per cent of the employment. India is the world‘s fifth-largest global destination
in the retail space. This paper is going to study the major factors responsible for the
growth of organized retail in India.

B. Menaga Gandhi et al. This study shows the problems in unorganized retail products
with regards to customer and retailer perception. Today, the retail industry in India is
estimated to be over INR 40 Lakh Crores and accounts to 10% of India’s GDP.
According to rough estimates, the unorganized retail sector constitutes over 90% of the
country’s retail industry. The rapidly growing retail sector grew as a result of better
supply chain management, inventory management, distribution networks, back-end
operators etc. unorganized retail refers to traditional low capital retailing viz local
grocery shops, small convenience stores, small pavement side vendors owner-manned
general stores, chemists, footwear shops, pan and hand-cart, hawkers etc. The concept of
retailing is considered only as a contemporary phenomenon. This study was suggested
that Consumer behavior research is the scientific study of the processes consumers use to
select, secure, use and dispose of products and services that satisfy their needs. Firms can
satisfy those needs only to the extent they understand their customers. The main objective
of this paper is to study the demographic differences in consumers’ buying behavior of
persons living in Madhya Pradesh and when they buy FMCG products.

Mrs. Meenakshi Choudhary et al. The growth of Indian organized retail market is
mainly due to the change in the consumer behavior. This change has come in the
consumer due to the increased income, changing life styles and pattern of demography
which are favorable. Now the consumer wants to shop at a place where he can get food,
entertainment and shopping, all under one roof. This has given Indian organized retail
market a major boost. The retails and shoppers hope the upward trend in the mall
purchase to stay longer. It is proved by the rising graph of sales figures in the mall
merchandise. The super bazaars, hyper malls really contribute a lot for the product
development.

Kiran Babu Raj T et al. The family owned jewellery businesses with major share of the
market include the small and medium family run standalone and multi store jewellery
shops, generally local in nature or with limited geographic coverage. This area includes
consulting or employing professionals in management e.g., accountants, emphasizing
reward and discipline systems for all employees which includes assessing performance of
employees and staff training or they may maintain a traditional management style. This
research paper has accomplished the stated objectives of the study successfully and
analyzed the relationship between the strategies and performance in Kerala context. The
present study has proposed a conceptual framework that investigates the main factors
leading in the strategic management.

K. Bhaskar et al. The Indian Retail Industry is gradually inching its way towards
becoming the next boom industry. Today, organized retail operations, chain stores and
international investment are starting to move in, leading at least part of the retail sector to
dramatically increase its scale of operations and integrate itself more closely into the
international economy, potentially reducing farm-to-market losses of agricultural
products, encouraging infrastructure improvement, and driving the training of the middle
segments of the labor force. The India Retail Industry is the largest among all the
industries accounting for over 10 percent of the country's GDP and around 8 percent of
the employment. The Retail Industry in India has come forth as one of the most dynamic
and fast paced industries with several players entering the market. But all of them have
not yet tasted success because of the heavy initial investments that are required to break
even with other companies and compete with them.

Inderpreet Singh et al. The study concluded that majority of the retailers of this industry
deal with multiple brands in their outlet in Delhi region but Havells is the most demanded
brand. The study has also concluded that on time delivery is the key to success of a
particular brand followed by after sales service according to retailers. The study had been
done with the help of structure questionnaire prepared for retailers. Every question is
analyzed with the help of pie chart and bar diagram followed by interpretation. The aim
of the study is to cover the retailer opinion about electric fans. Thorough discussions had
been made with the retailers to gather information about different brand in Delhi region
supplemented with the day together from the field survey and analysis is done according
to response given by respondents. Retail is the largest industry in the world and is
controlled by few powerful businesses. These are now entering in India, where organized
retail trade is only about 6% and there are huge growth potentials.

Satnam Kour Ubeja et al. The study will help the managers of shopping malls to
understand the factors that are related to shopping malls and may help in a analyzing the
customer satisfaction to the shoppers in the malls. The objectives of the present study
were to analyze the customer satisfaction in shopping malls with respect to product,
price, place and promotion in Indore city and to study the variations in customer
satisfaction due to different demographic variables.

Surabhi Koul et al. The impact of customer profile and local market environment
perceived by small retailers is also analyzed as an important factor towards assortment
policy decision. Based on a grounded theory approach, the study argues that four criteria
are used by the retailers in selecting products for their stores. The study focuses on the
impact of store attributes on assortment policies, controlling for both store space and
store location factors.
 CHAPTER 3

COMPANY PROFILE
CLIENT - Panchshil Supermarket
About Us
 22 stores across 10 cities; Pune, Bengaluru, Mangalore, Shimoga, Chennai, Coimbatore,
Hyderabad, New Delhi, Gurugram, & Ghaziabad.
Our Vision is to be the most engaging and innovative hypermarket in India, making a
difference in the lives of teams, customers, communities and shareholders, Everyday!
Freshness has always been a prime focus area and a competitive strength for
PANCHSHIL. We have pioneered processes, practices, & supply chain techniques that
help maintain and boost freshness at all PANCHSHIL India stores. We believe in
offering the freshest of fruits, vegetables, fish, and meat & poultry products, sourced
locally or imported, for all our customers - whether they walk in or buy them at our
online store - www.Panchshilindia.com. To uphold our value of Freshness, we introduced
a 'Farmers Market' section where local produce is procured directly from the farmers and
transported to PANCHSHIL collection centers. Here, the produce is graded and delivered
to all PANCHSHIL stores within short span of time, ensuring freshness. We also
introduced a section called 'Freshly' which provides value-added services to our
customers. Here, they can get fresh fruit juices, salads, and other food items which are
freshly made for them.
PANCHSHIL India has always been focused on providing the best value to its customers.
Exclusive offers & best prices give our customers more than one reason to come back for
more. Whether it is about daily needs at guaranteed lowest prices, savings on special
products under Super Savers Offers, getting the most out of new & clearance sales, or
savings on PANCHSHIL Private Label Products with 'Save With PANCHSHIL Offers',
we have something for everyone, so that our customers go back home with a valuable
shopping experience.
We also make sure that our customers feel spoilt for choice by providing a wide variety
of products; Fruits & Vegetables, Beverages, Grocery, Meat, Fish & Poultry, Dairy,
Apparels, Plastics, Utensils, & Crockery, Home Furnishing etc. This gives our customers
the opportunity to pick from a wide assortment of products & benefit from it. Our 'Taste
the World' section allows customers to enjoy variety of cuisines from all over the world.
Our 'Taste Of India' section offers local Indian flavors from across the county.
Offering the best service is at the heart of everything we do at PANCHSHIL India. Our
customer service Call Centre is also available from 11 am to 8 pm every day.
Technological advancements are shaping the retail industry in an inspiring way and we
focus on deploying the right technology to enhance the overall shopping experience.
When it comes to customer value, we have progressed in leaps & bounds. The exclusive
PANCHSHIL Studio enables every customer to reimagine their new home décor and the
Self-Checkout Kiosks help customers jump the queue and checkout independently &
faster.
We at PANCHSHIL India are focused on extending the offline shopping experience to
the online shopper at www.Panchshilindia.com. Our e-commerce website is aimed at
providing the convenience of shopping from anywhere, at any time. We make no
compromises when it comes to 100% Order Fulfillment, On-time Delivery, and Easy
Returns. Our 'Call & Order' facility is available every day of the week for our Bangalore
& Mangalore stores between 10 am to 7 pm. We also have an exclusive app which
provides our customers a convenient platform to shop from.

Innovation: A way of life at PANCHSHIL

Our stores are equipped with smart technology to provide world-class service to our
customers. We have created a food kiosk - this star-studded interactive technology
provides customers with delicious recipes with a simple click. The platform lists essential
ingredients and required measurements so that the customer can get a more focused
shopping experience. Our self-assist kiosks come with a call facility. These kiosks are
available across the store which helps the customer to locate the exact aisle and shelf,
thereby cutting down idle store time. It is inbuilt with a call facility which enables
customer call support.
The call facility sends an immediate intimation to the nearest store assistant, thereby not
leaving the customer unattended. Long queues consume one's family's precious time,
especially during the holiday season. Keeping this in mind, PANCHSHIL India
developed a Q Buster solution. To customer's delight, self-checkout kiosks have now
become a reality through online & offline modes. Now, customers, can themselves scan
the items, and pay for them without having to stand in long queues. For the first time in
the retail space, a brand has ventured into the local hawker market with a purpose to
organize the unorganized sector. PANCHSHIL India collaborated with push-cart vendors
of various localities to introduce PANCHSHIL on Wheels.
The pilot project in Bangalore operates with a 'Click & Collect' business model, which
helps you get fresh fruits and vegetables right at our customers' doorstep. All they need to
do is order their essentials online. At PANCHSHIL India, we are constantly pushing the
boundaries and innovating. To cater to the new generation of customers we evolved our
store design. Some of these developments are:

 Grandma's Corner - A place for spices, pickles and all things nostalgic
 Wonder Years - Kids section for your little wonder
 Milkyway - An exclusive section for everyday dairy needs
 Home Sweet Home - A dedicated area for all home décor requirements
 PANCHSHIL Natural - A concept which offers organic produce for the
customer
Apart from these exclusive segments, we also house our private label products, which
include provisions such as groceries, cereals, home needs, and more.
In conjunction with Landmark Group's loyalty program, PANCHSHIL stores in India
operate Landmark Rewards.
Landmark Rewards is a truly personalized rewards program where one can enrol for free
with just their mobile number, when they shop at any of the Landmark Group stores in
India. The new program comes with a host of benefits like:

1. Free enrolment
2. Earn & Spend points at all the Landmark Group stores in India
3. Personalized offers
4. Exclusive store promotions
 5. End of season sale preview
6. Birthday bonus points
7. Out of store offer
With Landmark Rewards, members can earn and spend points at all the Landmark Group
stores in India which includes Panchshil Supermarkets, Lifestyle, Home Centre, Max
Fashion, Splash Fashion, Melange, and Krispy Kreme & Fun City.
We believe it is the powerful combination of all our services & the convenience we
provide to our customers, which makes them come back every time. Our goal is to help
our customers and their families to enjoy a healthier life, by spending less, and smiling
more!

Our Products
1. Farmer’s Market Meat
 fish and poultry - fresh & frozen

Meat, fish and poultry - fresh & frozen procured daily to ensure maximum
freshness! Fish is sourced directly from fishermen, chicken from licensed
distributors and lamb from sheep farmers. The vendors are certified as per
government norms and FSSAI.
Fish: Panchshil’s USP is the widest selection of fish that consumers can find less
than one roof. PANCHSHIL stocks about 40+ varieties of sea and river fish at
each of its stores. Categories include the following:
 Fin fish – katla, rohu, tangda,pabda, salmon, seer fish, king fish, pink
perch, sardines, and pomfret to name a few.
 Shellfish – prawns, crab and lobster, clams, mussels and oysters
  Cephalopods – squid, cuttle fish,
 Imported fish – Atlantic salmon, scallops and mussels
 A range of marinations
 A variety of dry fish
Chicken: Country and broiler chicken, turkey and exotic range Whole chicken or
special cuts with or without bones are available:
 Drumsticks
 Lollipops
 Thighs
 Legs
 Breasts
 Legs
 Mince
 Chicken liver, gizzard
 Skin and fat and soup bones
 A range of marinations
 Ready to eat (tandoor and grilled)
 Ready to cook: sheekh kebabs, koftas, shammi kebabs
These are available loose as well as in pre packed form.
Meat: Goat, sheep meat
 Cubes – with and without bones
 Minced
 Whole leg and leg chops
 Shoulder and shoulder chop
 Rib chops
 Steaks
 Curry cut
 OFFAL
 Ready to cook: sheekh kebabs, koftas, shammi kebabs
These are available loose as well as in pre packed form.
 Buffalo Meat (in select locations):
 Cubes – with and without bones
 Minced
 Tenderloin
 Offal
 Soup bones
Frozen: PANCHSHIL stocks a wide range of frozen goods – both vegetarian and
non vegetarian. In today’s fast paced life, frozen foods are quick and convenient
to use without loss of nutrition and goodness.
Frozen Non Vegetarian: Includes
 Lamb, beef, pork, sea food and poultry products
 Products may be raw or ready to cook marinated meats.

Frozen Vegetarian: Includes

 All kinds of vegetables , potato varieties, parathas, wraps and skins, ready to
eat products.
 Fruit and Vegetables

This tag line epitomizes the importance placed on fresh produce. PANCHSHIL
believes in providing the freshest fruit and vegetables for customers which are
sourced locally as well as imported. Local produce is procured from the farmers
and sent to PANCHSHIL collection centers where it is graded and then sent to the
stores within an 18 hour time frame to ensure that the produce is at its freshest.
Both seasonal and non-seasonal fruits and vegetables are sold throughout the year
and customers are spoilt for choice.
 Bakery

Most PANCHSHIL stores boast of live bakeries with the widest range of products
freshly made on a daily basis. The offerings include:
 Breads – white, brown, multi – grain, milk bread,  whole wheat, baguettes
 Buns – sweet, savoury, masala, stuffed
 Rusk, cookies, tea cakes
 Baked savories, desserts, cakes and pastries
Customers can place a special order for cakes which will be ready for pick up by the time
he finishes shopping. Want to gift a cake to someone across the country? Order at a
PANCHSHIL bakery near you 48 hours prior to the occasion and surprise your loved
ones with a customized cake delivery.
 Prepared hot foods, pickles and ethnic varieties

Prepared hot foods, pickles and ethnic varieties

 Pickles and chutneys
 Ethnic savories and sweets
 Customized freshly ground coffee
  Home meal replacements – biriyanis, Chinese varieties, chaats, rolls,
 Ice creams, juices, milkshakes
 Combination meals
 Fresh batter for idlis, dosas

 Staples – Loose grains, branded staples, PANCHSHIL brand, organic, diabeti

PANCHSHIL boasts of the widest range of staples in the country. Whatever the type of
rice, pulse or cereal that you are looking for will be available at PANCHSHIL! These are
sourced from the point of origin to ensure authentic taste. Staples are sold loose as per
individual customer requirements or as packs.  You will find the right size of pack to suit
your family requirements to make your shopping quick and easy! The staples are packed
at our HACCP certified facility to ensure the best quality and freshness.
Staples include:
 Rice
 Dals
 Channa
 Flours
 Oils
 Cereals
 Sugar
 Jaggery
 Nuts
 Herbs and seasonings
 Dairy products

PANCHSHIL dairy offerings include the entire range of milk and milk products
that suit every household requirement. Freshness and quality is paramount and
guaranteed. Our dairy offerings include
 Milk – fresh, UHT, tetra packs, soya milk, flavoured
 Cheese – processed, fresh, Indian and imported
 Butter – salted and unsalted
 Yogurts – fresh, probiotic, flavoured
 Paneer – fresh and packaged
 Lassi – plain and flavoured – mango, strawberry etc.
 Buttermilk – fresh , packed.
 Icecreams – Indian and imported

2. FMCG Food
The customer is spoilt for choice when purchasing consumer goods from PANCHSHIL.
A range of over 3500 products ensures that every daily household grocery requirement is
taken care of!
Food:
 Cold and hot beverages – juices, soft drinks, health drinks, water
 Snack – sweet and salted includes chocolates, cookies, biscuits, chips and
confectionery and namkeens.
 Culinary range – jams, sauces, ketchups, cake mixes, bakery  and dessert items.
 Breakfast range – oats, cereals, mueslis,
  Noodles
 Pastas

3. Home Care
 Bed and Bath
 Kitchen – cookware, serveware, table linen, plastics, small white goods
 Living-DIY, large white goods, small appliances and luggage.
4. Health & Beauty
For all your beauty requirements:
 Oral care –  toothpastes, toothbrushes, mouth washes
 Hair care – shampoos, conditioners and lotions
 Toiletries – soaps, hand washes and sanitizers
 Baby care – diapers, toiletries, accessories
 Skin care – lotions, face washes, scrubs, special needs
 Deodorants and perfumes
 Feminine care – napkins and tampons
 Mens grooming – shaving creams, gels, blades, face washes,
 Over the counter items – antiseptics, ear buds, contraceptives, supplements,
sprays and ointments.
5. Baby World
Diapers, strollers, toys & clothes, all bath & skin care products and other essentials for
new-born babies and toddlers.

6. Fashion
Our brand Easy Buy has a range of apparel which suits various occasions for every
member of the family!
 Infants -Frocks, tops and bottoms,
 Kids –  frocks, t – shirts, tops, shorts, trousers, denims, nightwear, inner wear
 Ladies  – western tops, denims, capris, ethnic range of salwar and churidar sets,
innerwear, accessories, jewellery, bags
  Men –formal and casual shirts, trousers, shorts, Bermudas, t – shirts, inner wear

Panchshil Brands
Great Value. Great Quality
PANCHSHIL Private Label Products are aimed at providing the best value for money.
They significantly enhance consumer’s affordability without compromising on the
product quality. We believe in offering maximum value to our customers. Be it a packed
product or a loose commodity, the consumer is always a winner at PANCHSHIL.
PANCHSHIL Private Label Products are manufactured, processed & repacked under the
most hygienic conditions. Our vendor facilities are ISO & HACCP Certified. All
production units are regularly monitored and supervised by PANCHSHIL QA Team.
This ensures that our customers get the best quality products consistently. Our Private
Labels include:

1. PANCHSHIL Select - that promises to provide premium & handpicked products

exclusively selected for customers
2. PANCHSHIL - which promises quality products at affordable prices? A value-
for-money deal, where one can enjoy great products at exciting prices
3. Best Price - promises to be best in pricing; a competitive range to enjoy great
savings every day.
Our Private label Product range includes:

 FMCG Food (Breakfast Cereals, Culinary range, Beverages, Snacks and more)
 FMCG Non- Food (Home Cleaning, Serving Needs, Puja Needs, Personal Care
and more)
 Grocery (Flours, Spices, Ready Masalas, Dry fruits, Instant Mixes, Condiments,
Oils and more)
 F & V (Seasonal & Exotic Packed Fruits & Vegetables)
 F & M (Eggs, Fresh Packed Meat & Poultry)
 Food Solutions (Packed Bakery Products)
 Home Furnishing (Home Décor, Bath Accessories, Floormats, Cushions,
Comforters, Carpets and more)
  General Merchandise (Kitchen tools, Kitchen & Dining, Cookware, Containers,
Bottles, Cutlery and more)

Address:

Shop No:08, Near Kline Memorial School, Bibawewadi,Pune-411037

COMPANY PROFILE

Websoft IT Solution is a leader in Software Development and empowers IT individuals

with competitive advantage. Websoft IT Solution is a leader in Software Development
and empowers IT individuals with competitive advantage. Websoft IT Solution dedicates
itself to simplify the technology trends with its great R&D Division. Websoft IT Solution
is an Indian Software Development Shop. A rapidly growing software company with a
team of experienced intellectuals working in various technologies. It deals with Product
and Service based applications in all major areas. We are committed to the qualitative,
efficiency, innovativeness and timeliness of our deliverables with high focus on
maximum customer satisfaction. Websoft IT Solution is a high end full service IT
solution Company based in India. Established in 2010, we are pioneer in providing total
offshore and onshore web based solutions for small to large corporate companies.
Websoft IT Solution provides IT services to clients globally as partners to conceptualize
and realize technology driven business transformation initiatives. Today we are
comprised of a team of programming technicians, designers, and marketing executives-
selectively chosen to lead our clients in their IT solutions.
Websoft IT Solutionhas grown from strength to strength in both our Business and
Software Solutions arena. From our IT Consulting as well as Custom Application
Development, Web Development and E-commerce all of which help our customers with
their diverse yet demanding needs. We are geared towards generating business value to
the companies by providing expertise personnel and software services.

Our Vision
"To Become a Complete Software Shop with the Quality performances and to develop
success path for every industry's growth and progress."

Our Mission
"To provide multiple solutions for each and every problem to achieve the goal of
organization."

Our Value
We at Websoft IT Solution aim and are continuously approaching towards customer
satisfaction and create a value to customer along with yielding knowledge for us by
maintaining a motivated workforce.

Our Services
Websoft IT Solution provides various Software Development services to the clients
located worldwide in order to rationalize their business processes and e-enabling their
business. We, at Websoft IT Solution strongly believe that technology is a true business
enhancer and you should not implement technology for the sake of it. That's why; we
help you make best use of information technology. With the use of our services such as
application development, application migration and application maintenance for your
existing applications, you can formulate the best possible use of technology. We are a
team of professional organization teamed by competent, committed, qualified and
experienced personnel in various field. With the help of our commitment to
professionalism and excellence. The programmers we design are developed to meet
specific organizational needs. We provide a service that provides clients with value for
each rupee invested. So feel free to come forward and avail the opportunity of getting
reasonably priced consultancy services from us.
IT PROVIDES THE FOLLOWING SERVICES TO THE CLIENTS:-
Technology Services-
 Data Warehousing
 Data Migration
 High Availability
 Internet of Things
 Java Technology
 Linux and Unix
 Open Source
 Optimized Solution
 Web Development Services
 Security
 Server Consolidation
 SEO Services
 Service Oriented Architecture
 Windows and Dot Net
 Virtualization

Business Services-

 Business Analytics
 Business Process Services
 Customer Experience
 Customer Relationship Management
 Enterprise Content Management
 Enterprise Management
  Financial Management
 Marketing Automation & Utilities Services
 Master Data Management & Retail Services
 Database and IT Infrastructure
 Project Portfolio Management
Cloud Services Mobile Services and Industrial Services

 Aerospace and Defence

 Automotive
 Chemicals
 Communications
 Consumer Goods
 Education and Research
 Engineering and Construction
 Financial Services
 Healthcare
 High Technology & Public Sector Services
 Industrial Manufacturing
 Insurance & Professional Services
 Life Sciences & Wholesale Distribution
 Media and Entertainment
Address-

1st Floor, Office No -2, Building C-2, Manikmoti Complex, Near Jivandhara Hospital,
Pune- Satara Road, Katraj Chowk, Pune- 411046.

Contact Person HR- Mrs.Manisha Bibawe

Mob- 7755945544

WEB- www.websoftitsolution.com
 CHAPTER 4
RESEARCH METHODOLOGY

Research Methodology is the way to solve the problem systematically. It is an important

component of the study. Methodology involves the research design, data collecting and
sampling technique. Research design indicates the plan of action to be carried out in
connection with proposed objective. Research design provides a guidance to enable to
keep track of all actions in order to meet the objectives.
The research design is exploratory till identification of customer services parameters.
Research is a systematic and objective investigation of a subject or a problem in order to
discover relevant information or principles. Research methodology is basically the
method of how to collect the data. The information regarding the research is as follows:
The study is empirically one based on mainly primary data as well as on secondary data
also. The secondary data is collected from various sources viz. Research Books, Journals,
Websites, Publications of Panchshil Supermarket, etc. The primary data is collected from
the randomly selected Panchshil Supermarket’s customers, employees, managers, etc. For
this purpose separate open and closed ended questionnaire was prepared for customers.
Interview techniques also used for study to interact with the manager and employees of
Panchshil Supermarket. The data is collected through questionnaire, observation and
interview technique. It obtains with the help of managers and employees. A survey study
was conducted by using both primary data and secondary data. The following techniques
are adopted while completing the research study.

4.1 Sampling Design:

 Type of sampling: Simple random sampling.
 Sample size: 100 Customers.
 Sample unit / area: Panchshil Supermarket
 Tool for data collection: Survey Questionnaire/ Survey method
4.2 Data Collections Methods:
Market research requires two types of data i.e. secondary data and primary data. Primary
data has been used abundantly for the study. Well-structured questionnaires were
prepared & the survey was undertaken. Feedback for the display has been taken by
asking questions & observation has also done to gather primary information.
 Primary data - Primary data was collected from the feedback of the consumers
who visited and made purchases from Panchshil Supermarket Primary data was
collected through interview and questionnaire.
 Secondary data - The secondary data was also collected through internet, Books,
Journals, Reports, Research Articles published in the newspapers are also one of
the sources of secondary data.

4.3 Study Period: Year 2021-23

4.4 Area of Study: India

4.5 Statistical Method: Descriptive study

4.6 Sampling: It is not always necessary to collect data from whole universe. A small
representative sample may serve the purpose.

4.7 Sample size: Samples are devices for learning about large masses by observing a few
individuals.

4.8 Methods of Sampling

Random sample method or Convenience Sample method etc.
 CHAPTER 5

DATA ANALYSIS AND DATA

INTERPRETATION

1) Panchshil Supermarket store first comes to your mind when you think of
purchasing a product?

Table No 1: think of purchasing a product

Responses Percentages (%)

Yes 75%
No 25%
Total 100%

Responses
75
80
70
60
50 Responses
40
25
30
20
10
0
Yes
No

Figure No 1: think of purchasing a product

Interpretations: From the survey, from 100 respondents, gave response think of
purchasing a product is 75% People say Yes & 25% People say No
2) How frequently do you visit a Panchshil Supermarket store?

Table No 2: visit a Store

Responses Percentages (%)

Daily 3%
Weekly 36%
Monthly 51%
Yearly 10%
Total 100%

visit a Store
60
50
40
30 Responses

20
10
0
Daily
Weekly
Monthly
Yearly

Figure No 2: visit a Store

Interpretations: From the survey, from 100 respondents, gave response Daily is 3% &
Weekly is 36% & Monthly is 51% and Yearly 10%
3) How much do you spend as monthly expense while shopping?

Table No 3: spend as monthly expense while shopping

Responses Percentages (%)
Below 1000 15%
1000-2000 21%
2000-5000 24%
More than 5000 40%
Total 100%

Monthly Expense while Shopping

40
35
30
25
20 Responses

15
10
5
0
Below 1000
1000-2000
2000-5000
More than 5000

Figure No 3: spend as monthly expense while shopping

Interpretations: From the survey, from 100 respondents, gave response for monthly
expense while shopping to Below Rs.1000 is 15% & Rs.1000-2000 is 21% & Rs.2000-
5000 is 24% and more than Rs.5000 is 40%
4) Main reason for coming to the store?
Table No 4: reason for coming

Responses Percentages (%)

Value for money 19%
Discount 25%
Saving of time 29%
Wide product range available 7%
Brand consciousness 20%
Other 2%
Total 100%

Reason for Coming Store

30
20
10
0 Responses
ey t
on un e e
rm sc
o tim bl ss
o Di of ia la ne r
ef g v us the
la u vin ge
a io O
V Sa n nsc
ra co
uct n d
d a
pro Br
e
id
W

Figure No 4: reason for coming

Interpretations: From the survey, from 100 respondents, gave response reason for
coming to Value for money is 19% & Discount is 25% & Saving of time is 29% and
Wide product range available is 7% & Brand consciousness is 20% & Other is 2%
5) The advertisement effects your shopping behavior?

Table No5: advertisement effects your shopping behavior

Responses Percentages (%)

Yes 65%
No 35%
Total 100%

Advertisement effects your Shopping Behav-

ior

70
60
50
Responses
40
30
20
10
0
Yes
No

Figure No 5: advertisement effects your shopping behavior

Interpretations: From the survey, from 100 respondents, gave response for advertise
effect your shopping behavior to Yes is 65% & No is 35%
6) Are you happy with the location of store?

Table No 6: location of store

Responses Percentages (%)

Yes 72%
No 28%
Total 100%

location of Store

80
70
60
50 Responses
40
30
20
10
0
Yes
No

Figure No 6: location of store

Interpretations: From the survey, from 100 respondents, gave response for happy with
the location of the store to Yes is 72%, No is 28%.
7) Are you satisfied with you product?

Table No 7: satisfied with you product

Responses Percentages (%)

Yes 75%
No 25%
Total 100%

Satisfied with Product

80
70
60
50
Responses
40
30
20
10
0
Yes
No

Figure No 7: satisfied with you product

Interpretations: From the survey, from 100 respondents, gave response for satisfied
with service provided by store to Yes is 75%, & No is 25%.
8) Are you happy with the parking facility provided?

Table No 8: parking facility provided

Responses Percentages (%)

Yes 59%
No 41%
Total 100%

Responses

60

50

40
Responses
30

20

10

0
Yes
No

Figure No 8: parking facility provided

Interpretations: From the survey, from 100 respondents, gave response for happy with
the parking facility provided to Yes is 59%, & No is 41%.
9) Would you visit Panchshil Supermarket again?

Table No 9: Visit Store Again

Responses Percentages (%)

Yes 65%
No 35%
Total 100%

Responses

70
60
50
40 Responses
30
20
10
0
Yes
No

Figure No 9: Visit Store Again

Interpretations: From the survey, from 100 respondents, gave response for you visit
Panchshil Supermarket again to Yes is 65%, & No is 35%.
10) Which section of the Panchshil Supermarket store does you like the most?

Table No 10: Section of the store

Responses Percentages (%)

Food Mart 41%
Household 29%
Kids 33%
Jewel mart 17%
Total 100%

Section of the store

45
40
35
30
25 Responses
20
15
10
5
0
Food Mart
Household
Kids
Jewel mart

Figure No 10: Section of the store

Interpretations: From the survey, from 120 respondents, gave response for which
section like of the store to 41% of them Food, & 29% of them House Hold, & 33% of
them kids, & 17% of them Jewel mart.
11) Are you satisfied with service provided by store?
Table No 11: satisfied with service provided
Responses Percentages (%)
Yes 74%
No 26%
Total 100%

Satisfied with Service Provided

80
70
60
50
Responses
40
30
20
10
0
Yes
No

Figure No 11: satisfied with service provided

Interpretations: From the survey, from 100 respondents, gave response for satisfied
with service provided by store to Yes is 74%, & No is 26%.
12) How much distance do you have the store?
Table No 12: distance of the store
Responses Percentages (%)
0-5 km 32%
5-10 km 41%
10-15 km 14%
More than 15 km 11%
Total 100%

Responses
45
40
35
30
25
Responses
20
15
10
5
0
0-5 km
5-10 km
10-15 km
More than 15
km

Figure No 12: distance of the store

Interpretations: Majority of the customers are given response for 0-5 km distance to the
store. From the survey, from 100 respondents, gave response for How much distance to
the store to 32% of them 0-5 km, & 41% of them 5-10 km, & 14% of them 10-15 km, &
11% of them More than 15 km.
 CHAPTER 7

CONCLUSIONS, FINDINGS, SUGGESTIONS

AND LIMITATIONS:

7.1 CONCLUSIONS

From the consideration of all the above points w conclude that Panchshil Supermarkets,
since they appeared, have played an important role in food distribution. This distribution
model was widely accepted by both companies and consumers. The evolution of these
stores in recent years has been quite dynamic on the basis of their good combination of
supply, proximity and service. Panchshil Supermarkets are increasingly valued by
consumers, compared to other commercial formats, which triggers the gradual
disappearance of traditional markets. The organized retail sector accounts for 5 % which
is expected to grow to 10 % by the end of 2011. This study revolves around the
opportunities and challenges faced by Panchshil Supermarkets in India. It was found that
organized retailers see competition from the unorganized sector as their biggest
challenge, followed by competition between organized retailers and the inefficiency of
distribution channels, internal logistical problem and retail shrinkage. The purpose of the
thesis is getting a better comprehension of the strategies that super and Panchshil
Supermarkets use to attract attention of consumers and to increase their sales. To achieve
that goal, different techniques implemented by stores are analysed. Other objective of this
research is to discover if hypermarkets apply these strategies in the same ways, which are
their differences and similarities.
7.2 FINDINGS
 Most of the customers buy their requirement in Panchshil Supermarket on the
basis of Weekly and monthly basis. Customers realized that Panchshil
Supermarket stores provide qualitative products/service with reasonable price.
 At present time Panchshil Supermarket provide different types of product
assortments to the customers.
 Panchshil Supermarket is a hypermarket as it provides various kinds of goods like
apparels, grocery, stationary, food items, electronic items, leather items, watches,
jewellery, crockery, decorative items, sport items, chocolates and many more. It
competes with all the specialty stores of different products which provide goods at
a discounted rate all through the year.
 Panchshil Supermarket mainly deal with middle income group people who want
qualitative product with reasonable cost.
 There are more than 50 Panchshil Supermarkets in different cities of India; it
seems that there is a vast growth of Panchshil Supermarket lying as customers
demand is increasing for Panchshil Supermarkets.
 The customers are given response for most powerful advertisement is Big-Bazaar.
We can also interpret that the big-bazaar comparison is more powerful people
attract with advertisement like T.V., Hoarding, newspaper, is most of the part of
purchasing by advertisement.

7.3 SUGGESTIONS
 Panchshil Supermarket should provide large parking space for its customers so
that they can easily park their vehicles.
 The infrastructure is needed to be changed a bit during weekends as heavy crowd
comes in to Panchshil Supermarket during those days.
 Panchshil Supermarket should include more of branded products its product
category so as to attract the brand choosy people to come in to Panchshil
Supermarket
  Panchshil Supermarket should keep offers in regular intervals so that there should
not be a long term gap, because offer is the most influencing factor which is
responsible for customer purchase decision
 They also concentrate on TV advertisement they should show ads and
promotional offers in a regular interval in languages like Hindi English.
 Hoarding should be placed uncovered area.

7.4 LIMITATIONS:
 This research is conducted on a sample size, so it might be possible that the
information given by such respondents may not match with the replay of total
customer available in the store that time.
 The time constrain was a limiting factor, as more time was required to carry out
study on other aspects of the topic.
 Findings are related to particular areas
 It might be possible that the answers given by the respondents are of biasness
REFERENCES

Journal References -

[1] Deepika Jhamb “Organized retail in India - Drivers facilitator and SWOT analysis”
Asian Journal of Management Research Online Open Access publishing platform for
Management Research © Copyright 2010 All rights reserved Integrated Publishing
association Research Article ISSN 2229 – 3795
[2] B.B. Goyal “Organized Retailing in India- An Empirical Study Of Appropriate
Formats and Expected Trends” Global Journal of Business Research ♦ Volume 3 ♦
Number 2 ♦ 2009
[3] Naganathan Venkatesh “Indian Retail Industries Market Analysis: Issues, Challenges
and its Opportunity for the 21st Century” International Journal of Application or
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[4] Avinash B.M. “Big Data Analytics – It’s Impact on Changing Trends in Retail
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Technology (IJARCET) Volume 7, Issue 4, April 2018, ISSN: 2278 – 1323
[5] Ritu Sinha “A study of Factors contributing towards the growth of Organizes Retail”
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Web References-

1. https://www.Panchshilindia.com/
2. https://Panchshilindia.org.in/about-Panchshil/
3. https://theretailtimes.co.in/Panchshil-hypermarket-revolutionizing-
grocery-shopping-india/
4. https://www.livemint.com/Companies/
76lf5ToaIDTQYTzDVSR0VM/Panchshil-International-Max-
Hypermarkets-partner-on-new-Indian-s.html
5. https://en.wikipedia.org/wiki/Panchshil_(retailer)
 QUESTIONNAIRE

1) Panchshil Supermarket store first comes to your mind when you think of
purchasing a product?

1. Yes
2. No

2) How frequently do you visit a Panchshil Supermarket store?

1. Daily
2. Weekly
3. Monthly
4. Yearly
3) How much do you spend as monthly expense while shopping?

1. Below 1000
2. 1000-2000
3. 2000-5000
4. More than 5000
4) Main reason for coming to the store?
1. Value for money
2. Discount
 3. Saving of time
4. Wide product range available
5. Brand consciousness
6. Other
5) The advertisement effects your shopping behavior?

1. Yes
2. No

6) Are you happy with the location of store?

1. Yes
2. No

7) Are you satisfied with you product?

1. Yes
2. No

8) Are you happy with the parking facility provided?

1. Yes
2. No

9) Would you visit Panchshil Supermarket again?

1. Yes
2. No

10) Which section of the Panchshil Supermarket store does you like the most?

1. Food Mart
2. Household
3. Kids
4. Jewel mart
11) Are you satisfied with service provided by store?
1. Yes
2. No
12) How much distance do you have the store?
1. 0-5 km
2. 5-10 km
3. 10-15 km
4. More than 15 km