MARKETINGPLAN

ART WORX T-SHIRT PRINTING AND MARKETING/TRADING

A Marketing Plan
Submitted to the Faculty of Pamantasan ng Cabuyao
Katapatan Homes, Cabuyao Laguna

In Partial Fulfillment of the Requirements for the Subject

Marketing Management (MKM)
BSBA Marketing Management

Submitted To:

Mrs. Leslie Gamundoy

Araos, Ezriel P.
Bartido, Mary Loise S.
Delos Santos, Jessica V.
Diaz, Maria Roselle
Doña, Dydrey M. (LEADER)

S.Y 2020-2021
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TABLE OF CONTENTS

I. COVER PAGE………………………………………………………………..…….1
II. TABLE OF CONTENT……………………………………………..……………..2
III. EXECUTIVE SUMMARY………………………………………….……………4

IV. DEFINE YOUR BRAND

Vision statement ....................................................................................................6
Value Proposition ..................................................................................................6
Positioning Statement ...........................................................................................7

V. IDENTIFY YOUR CUSTOMERS

Top Three Personas ............................................................................................... 8

VI. UNDERSTAND YOUR COMPETITORS

Top Three Competitors........................................................................................11

VII. ANALYZE YOUR BUSINESS

Strengths ..............................................................................................................13
Weaknesses..........................................................................................................13
Opportunities .......................................................................................................13
Threats .................................................................................................................14

VIII. DEFINE YOUR DIFFERENCE

Unique Selling Point............................................................................................15
Elevator Pitch ......................................................................................................16

IX. MAP YOUR CUSTOMER’S JOURNEY

Customer’s Journey .............................................................................................18

X. CREATE YOUR ACTION PLAN

Marketing Bugdet ................................................................................................20
Market Team .......................................................................................................21
Responsible for What? ........................................................................................22
Pricing Strategy ...................................................................................................23
Distributing goods or services .............................................................................23
How will you create or update your website? .....................................................24
Social Media Strategy..........................................................................................25
Email Strategy .....................................................................................................27
Advertising Strategy ............................................................................................28
Public Relations Strategy ....................................................................................29
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After-the-sale Strategy.........................................................................................30

XI. MONITORING, MEASURING AND IMPROVING

How will you measure the effectiveness of your marketing activities? ..............32
How will you adjust to improve? .................... Error! Bookmark not defined.33
XII. APPENDICES
a) CURRICULUM VITAE…………………………………………34
b) PHOTOS OF ENTERPRISE…………………………………….40
c) SCREENSHOTS OF GROUPS WHILE UNDERGONE
BRAINSTORMINGS, CHAT, VIDEOCALLS………………….41
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EXECUTIVE SUMMARY

Art WorX is an innovative business that allow customers to customized t-shirt printing,
embroidery, sporting goods & promotional items. Art WorX main store are located at 051 Main
Road, Mamatid, Cabuyao City, Laguna plus a small storage warehouse and office near its store.
Art WorX objective has its own way to strengthen the T-shirt printing industry stronghold and to
take advantage of the target market's familiarity with the constant use of the Internet. We will
express our vision to act as a most recognized socially aware that sells customized t-shirts
printed on demand at affordable prices. Our target area is the City of Cabuyao in Mamatid, since
there are local schools, universities, businesses, government agencies, corporation and individual
who looking for quality printing services. Art WorX observed that there is a certain need for a
more consistent supply for some start-up clothing line business and services in our target area.
Currently, there are only three other T-shirt printing businesses in this area that handle Heat
Printing, Screen Printing and Digital Printing and that store relies mainly on printing services.
Art WorX used social media platform to have a unique way of selling and approaching customer,
by the use of website, it enables Art WorX to make an excellent impact with a well-designed to
introduce the business, there is an event business focus because it is important to further develop
the business and provide extensive knowledge regarding entering a business which is seminar.
Art WorX selling printed t-shirts and accepting direct and online bulk orders using a
personalized order form, the customer will select which kind of t-shirt, size, color, image, or
graphic design they want in front or back, etc. from a lengthy list of transaction brochure. The
business will also offer custom graphics on some clothing store. We are committed to provide
high and consistent customer satisfaction by giving an unforgettable quality service, carrying
items which are not available in other competitors, having a pleasant, friendly atmosphere while
transacting in our store. Our working environment would be one of respect for our customers and
our community. Art WorX marketing budget for the year is P 600,000, and 6% of this which will
be spread for the following marketing strategy activities that can help the business such as
banner ads, instore marketing, pop marketing, event, sponsored content, Facebook, twitter,
Instagram, Tiktok, blog, newsletter, creative/design software, computer. Market Team reach out
to clients, buyers, partners through direct and online transaction, while building an overall brand
that portrays our business in a professional manner.

The main objective of the busines is to achieve a yearly rise in revenue. Through updating
our design and content each year to create brand awareness that drives traffic to our website
through search engine optimization methods, including Google keywords or hashtags, which can
allow people quickly identify the business. The aim is to raise web visits by 15% from the past
year's statistics.
In order to achieve our goals, the marketing strategy would contain the following elements.
• Art WorX pricing strategy is competition-based pricing by analyzing direct competitor
pricing and determining the price of the commodity.
• Advertising: multimedia marketing is carried out via e-mail and social media. We are
going to hold a seminar opportunity for schools, people, parents who want to start up a
business.
• Personal selling: personal selling can be made from our main store.
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Various metrics is being used to measure our performance in the promotion programmed.
The following metrics will be focused on:
• meeting the sales expectations.
• The number of potential clients leads; and the number of leads turned to sales.
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Part 1 Define your brand

In the printing and marketing industry. Art WorX believes that a business develops anything
much bigger than ink and t-shirt toner. We are helping you design your thoughts, expectations,
and imaginations. Through having advantage of the fact that the services we are producing
enable you to understand necessity, wants and to make your business more efficient. Art WorX is
taking the opportunity to be profitable, but we know that we can only achieve this if we can help
others start a business to be able to succeed.

VISION STATEMENT

Art WorX will become one of the most recognized and valued providers of printing &
marketing solutions for T-shirts in Laguna.
Will exceed expectations and ensure the consistency to become publicly recognized for
brand creativity, client loyalty, and uncompromising honesty. We are developing our business by
challenging the traditional standards of print and marketing media. Art WorX would provide new
thoughts and innovative strategies for every customer, receiving the pleasure of being their
trusted printing warehouse.

VALUE PROPOSITION

Art WorX is a mix traditional and modern printing business responsible to deliver high-
quality print products, innovative digital advertising, and direct marketing solutions for the long-
term business success from beginning to end. Over nine years of running the Art WorX, it is
important for the customer to understand that a well-designed customized T-shirt will help to
create a powerful aesthetic that people would want to be associated with. A garment that has
been sustainably made. Our tagline is “Design it, I will print it” this is reflected throughout the
characteristics of our printing process. Before stepping into service creation, Art WorX has a few
reviews or checking on the materials that will be used such as initially determine the lifespan of
different fabrics, how the specific method of printing and customization has been implemented,
check the quality of the colors. Art WorX also consider the benefits of customer acquire the
services of printing such as very convenient and long lasting since they can be put on during all
seasons, creativity of design, better price will find affordable and excellent prices available since
you get products directly from the Art WorX without involving any other second party. Art

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Part 1 Define your brand

WorX offer uncompromising customer service, fast response rates for shipment and distribution,
as well as pleasant, innovative items. The commodity refers to consumers who are comfortable
buying over the Website and those who want to customize their clothes with unique designs.
Both the characteristics of the product and the benefits of Art WorX promote our service. Quality
management is highly essential for the performance of business. Any items which have flaws
will be sold as seconds for less of the selling price in the shop and will be posted online. In the
long run of business, it is crucial to gain customer trust with quality products and to achieve
customer standards through excellent customer service. Only "message us" e-mail is open to
customers with queries prior to ordering or for customer feedbacks and reviews.

POSITIONING STATEMENT

Art WorX is a printing and customizing design business that strengthens the
marketing and branding goals of our customers. We will develop and operate a consistent image
at all your materials providing a full variety of logo layout, product design and printing of T-
shirts and advertising specialty items. We become motivated by reflecting on you the customer,
and what you hope to obtain from the printed items you order from us. Art WorX would be an
online printing and B2B print services platform focused on business market. This can be
improved by a business-specific design and other forms of print services.

Within nine years of running the Art WorX business, various individuals who need
a quality T-shirt printing or start-ups already patronize the Art Worx services. Today, Art WorX
attain the rank 10 of acvtively operating printing business that customers have increased to 56%
of the laguna population and income increased as more individuals entered the clothing line
business then Art WorX succeeded in retaining and attracting new customers, while persuading
loyal consumers to continue avail services.

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Part 2 Identify your customers

TOP THREE PERSONAS

PERSONA 1 PERSONA 2 PERSONA 3

What is their 35, Male, 32, Female, Call 26, Female,

demographic Professional Center Agent, Professional
profile? Photographer, 16,500 per month of Vlogger, 23,000 per
Age, sex, profession, 20,000 per month of salary and month of salary,
income, social status, salary and a Psychology Psychology College
education, etc. Multimedia College Undergraduate. Graduate
Graduate.

What are their A trustworthy and She is very She is very alive,
values, attitudes, patient person. He optimistic and jolly and a
interests, needs and wants to deliver and quick-witted person. minimalist person.
lifestyle choices? exceed the client’s She was also a She loves to vlog
What is important to expectation. He wisdom person. She every happening in
them? loves to take a shot speaks everything her life. She does
in different subjects. she feels and think. not have regular
He also shoots for a She was a night work, but she
clothing line. His person, awake at enjoyed her salary
work has no daily night and sleep at to her vlogs. She
schedule. He owns day. She owns his lives with her family
his time and manage money because she and she does not
it when he has a lives by herself. Her have anything to
client. It is very salary was enough buy on except with
important to him to to make her a living. her materials for
have a lot of clients vlogs.
to make a living.

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Part 2 Identify your customers

How do they like He wants to start a
to do business? small business about
Online or face-to- clothing line and
face? promotes it with his
How much do talent which is
they spend? photography. He
prefers an online
What kind of
store because he
products
cannot handle
do they buy?
physical store just
What do they want
by himself. He
in terms of features,
spends a lot from
functionality, and
salary because he
cost?
lives by his partner
for years. His
monthly salary fits
their expenses, from
rent to his groceries.
Due to her lifestyle She always wanted
she never planned to to have a physical
build a business on store since she does
her own. she was not have a regular
thinking of a works. She was
business where she thinking if she could
can invest her build a small
money where she business in her
can help also from place. She does not
her passion which is spend too much
spreading from her salary so
motivational and that she can save up
inspirational words for a small business.
to the brochures and
magazine of the
business. She
believes that in her
money she can both
earn and spread
positivity.

Where are they He located at inner She lives near She lives at main
located? part of mabuhay Alabang. A rental road Biñan Laguna.
subdivision apartment near to A perfect spot to
Cabuyao laguna. her working build a small
Which is not company business.
preferable to build a
physical store?

Why would this Since he is a She loves to wear She wants to look
person buy your photographer, he clothes with a quote good and perfect in
product or service wants to take shot of printed on it. She front of her camera.
his model wearing wants to spread A good look needs a
our printed clothes positive vibes with good thing to wear.
and merchandise. her co-workers by She loves
wearing our made minimalist things,

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Part 2 Identify your customers

printed shirt. and she wants a

shirts and dresses
with a minimalist
design.

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Part 3 Understand your competitors

COMPETITORS

The business will take place in an environment where the people are also in need of printing
service. The location has enough competition to boost the creativity, cooperation, and the
capability to innovate and make an advantage among the other competitors.

DKKD T-SHIRT
KEN AND KAIT MICOSTIX
PRINTING &
PRINT HOUSE DECALS
SERVICES

Where are they Mamatid Purok 1 Phase 6 Mabuhay Mamatid Purok 2

located? Main Rd, Cabuyao, City Main Rd, Main Rd, Cabuyao
4025 Laguna Cabuyao, 4025 4025 Laguna
Laguna

How long have they They started since They started since Started since 2012
been in business? 2009 by doing a 2014 and only bequeathed and
small business now started with a small invested in
it is successfully amount of service appropriate
growing. (11yrs) available. (6yrs) management(8yrs)

What are their target Schools and any Young adult to School, company,
markets? organizations adult because t- organizations, and
shirt is a basic need Clothing line now a
days who starting
their business

What are their unique they offer different They focus more They do not buy T-
selling points, services; large on online shirts to stamp
competitive industries consume transactions app because they
differentiators? their service and giving freebies already have their
own warehouse of
different types of
plain t shirts

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Part 3 Understand your competitors

What are their Their strength is More responsive to Reliable

strengths, weaknesses? good location on market needs but experienced
high street and their there is a problem workers that take
weakness I observe in their responsibility for
there is limited geographical their work but they
space for their location, so maybe missing expertise in
storage they are more some areas.
focused on online
transaction

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Part 4 Analyze your business

SWOT ANALYSIS

Strengths

1. The use of advanced shirt printing technology offers consistent quality goods, high
productivity levels, flexible production processes, which contribute to our reputation for business
and customer satisfaction.
2. The business has heat press and 4-color silkscreen machine for easier, quicker, and clean
production of printed designs on shirts.
3. Efficient communication staff with a unique skill in layout and technologies.
4. Highly Congested place or location.

Weakness

1. High rental cost.

2. Having encountered errors due to miscommunications.
3. Business sales may become seasonal and contingent on the holidays, activities, or celebrations
of our potential clients.
4. Insufficient data on the real cost of production and Weak Security in Data
5. There is some outdated equipment.

Opportunities

1. The rising number of enterprises and educational establishments has further increased the
possible target sectors that our t-shirt printing industry may will be given more attention.
2. Promoting a business using the Internet and social media, including a view to Create on-line
presence and communicate to a wide variety of customers without being hindered by ethnic
barriers.
3. Limited Competition in the area
4. Advanced inventions allow new products to be designed and produced profitably on existing
equipment.

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Part 4 Analyze your business

Threats

1. The economic crisis could mean that people consume less like today's pandemic
2. Slow economic recovery
3. New Regulations affect business
4. Growing numbers of shops and boutiques selling ready-to - wear shirts will hinder the
generation of business profit.
5. Hackers may steal confidential information

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Part 5 Define your difference

Unique Selling Point

Art WorX unique selling point that would be the qualities that make us stand out through
the market and allowed us to enter negotiations against our compatriot’s designers of T-shirt
printing as well as to grow our market share consistently. Aspects that have been relevant to each
other and to certain customers. Art WorX are still attempting to figure harder and better for our
customers. Start by looking through some of the information we receive bring everyone
remarkable:
“Art WorX Website”
Art WorX have been among the earliest internet sites to introduce innovative platform.
Which ensures that you could still search out wide catalog of t-shirts as well as immediately
measure how long it will cost to customize items. We always recognize that most your
expectations are complicated – clients ought to communicate with a specific person, not a
program. Developers would seem to have a variety of ways wherein everyone could get in touch
with each other. Only chat, emails us some questions by checking through the personalized chat
transcript mostly on web. We are glad to satisfy every client’s question.
Seminar for aspiring businessperson
T-shirt printing economy is getting big. Through giving some knowledge about creating
creative design ideas and even the appropriate advertising strategies, people will drive one’s full
advantage of the opportunities. In contrast, you cannot simply keep to something like a common
print type. Seek out some more choices enough which you can make a significant difference
throughout the business. This uniqueness of the business shows everyone valuable, then you can
make a success out of it with the right printing skills.
Cheap but attractive with responsiveness service
We are selling affordable options here nowadays. We are actively watching the market.
By always pledge and learn to manage every quality offers people get from anywhere. Art WorX
wants to win the hearts of fashion-conscious and budget-conscious costumers, so we decided to
put up a unique style at affordable prices. Because Art WorX deliver competitive pricing through
maintaining certain cost of producing using a platform while having a warehouse. Discover
everything on where and how Art WorX operates on our website. High quality customer service
is really relevant. Once clients reach Art WorX you will begin communicating via a

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Part 5 Define your difference

knowledgeable employee of the organization who might take appropriate action about your
queries. We clearly know whether personalized fashion, printing and knitwear are still very
complicated. Our employees, though, brought decades work expertise for work are therefore
proud to accommodate customers, even after business hours. Always let us know any questions
about your desired service by communicating with us.
Order form
This can assist the business communicate to the consumer exactly what they actually want
to buy from Art WorX. Using a printable purchase requisition, you can: monitor the arrival of
completed printed T-shirts and services from our business. Monitor the spending of the project by
enforcing the permitting process. But when direct transaction there is a customized order form
and there are options here regarding the service.

Elevator Pitch

With the popularization for customizing and selling t-shirts, there is really no denying that
you are going to experience several tough competitions. So, you will discover your unique
popularity by introducing products with a particular potential customer by designing t-shirt styles
that certain clients desire. I run at Art WorX T-Shirt Printing. We offer good quality prints at a
reasonable price including excellent customer service. We provide most new printers and
machinery plus our store is open 7am-7pm and we entertain every client through our website. We
personalized, took bulk orders as well as marketed t-shirts online because they have become
popular common option, particularly among innovators but also creators seeking for quite an
affordable opportunity to begin a business. Whether you are willing to establish your small t-shirt
venture but then you are confused about what specifically should print with those t-shirts, Art
WorX might make you understand some key styles of t-shirt design features and where you
should find the ideas for t-shirt design by joining our seminar. Training and tools during this
seminar would also help you achieve your t-shirt concepts through the aim of inspiring everyone
to produce t-shirt designs that fulfill your business goals and also that your clients will enjoy. The
advantage of this seminar will be to recognize things you want and do not want regarding the
current t-shirt designs you prefer, you will even be able to cut costs of time and money by
experimenting with these other categories design of yours, because you already realize you really
do not like it. Our main target market covers educational institutions along with Mamatid's school
locations, departments, and individual students. This business becomes economically sound and

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Part 5 Define your difference

allows the use of Internet and social media for several transactions. The secondary segment
comprises of the additional demand includes companies in the area, including such clothing lines
and firms, that want to grow their products via cool clothes. Art WorX offers such a unique
personalized clothing line, and our competition was minimal to certain customized clothing
retailers. Art WorX current competitors are the online retailers offering custom-printed and
embroidered T-shirts and other clothes. There are also several direct online competitions based
on recent Internet studies. Art WorX direct competitors consists of three T-shirt printing of
personalized clothing lines: KEN AND KAIT PRINT HOUSE, MICOSTIX DECALS and
DKKD T-SHIRT PRINTING & SERVICES.

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Part 6 Map your customer’s journey

Art WorX's customer journey is to achieve the amount of the interactions that customers
experience while engaging with T-shirt printing. Rather than just looking at only a portion of a
purchase or event, the customer's journey records the entire process of being a customer.

Customer’s Journey

PERSONA 1 PERSONA 2 PERSONA 3

ATTENTION By creating Innovative voice Doing a minimalist

How will we make this shareable for our products it palette of colors for
person aware of our infographics and can be funny, Art WorX,
business? creative emotional, smart, especially in our
photographs of T- and sentimental websites.
shirts

INTEREST Creating an Putting a By Giving vouge

How will we get them Instagram stories motivational ideas one that is in
interested in our about how brochures and facts fashion at a
business? important Clothes about Art Worx particular time.
is.

DESIRE Showing what the focuses almost Putting a repetitive

How will we create a difference between exclusively on or non-sensical
desire to purchase? benefits and messages, phrases, combinations of
features. or slogans, with pictures or texts
little-to-no images which have no
or photos on the t- background,
shirt. interpretation, or
sense behind it.

ACTION Let your customers Connect them with Giving a free demo
How will we get them decide on the next a greater purpose. and have a chance
steps. Because they Get them involved to customize their

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Part 6 Map your customer’s journey

to take action and buy? are smart in doing a T-shirt T-shirt on their
printing own minimalist
idea.

LOYALTY Provide additional Asking for advice Giving one-time

How will we make them value to your most and listen to it Surprise for them.
loyal to our business? dedicated clients.

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Part 7 Create your action plan

The budget includes the costs to implement the marketing and promotional activities. It is
a guideline to assure whether your business remain on track for an estimated cost vs. actual cost.

MARKETING BUDGET

Marketing budget documents how much businesses plan to spend on marketing over a
year, quarter, or month. In our case we opted to budget our marketing in a year. When budgeting
for small business marketing, consider all costs associated with marketing your business, such as
paid ads, hiring costs, marketing tools, website maintenance expenses, and many more as an
investment. Printing Press business like ArtWorX believed that are making over 7% net profit.
According to U.S. Small Business Administration small businesses should allocate 7-8 percent of
their revenues to marketing. As a small business, we make the SBA general rule a guide how
much we should spend in marketing budget. As a revenue of approximately 600,000 a year. We
decided to put the 6% of the revenue to all the channels, to promote the brand such as ArtWorX
website, blogs, sale collateral. Also, to the costs of promoting the business (e.g., campaigns,
advertising, events). Marketing budget helps businesses like ArtWorX allocate funds into the
right places. To be able to keep track of how much expenditure on each strategy and what
marketing packages fit within the budget.

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Part 7 Create your action plan

MARKET TEAM

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RESPONSIBILITIES

Founder
Keeping ArtWorX marketing a long-term strategic goal in the team sight and direct them
toward their goals. Founders are the one that focus on the big picture for major decisions in the
business. Fully knowledgeable and have authority to make strategic decisions and clear the path
of financial and other obstacles.
Marketing Department
Plays a vital role in promoting the ArtWorX products and the mission of an organization.
It is the Marketing Department who reaches out to prospects, customers, investors, or the
community, while creating an overarching image that represents ArtWoX in a positive light.
They are the one who will give the market ArtWoX a branding for customers to invest in our
product.
HR Department
Handles many necessary functions of ArtWorX. It is instrumental in providing labor law
compliance, recordkeeping, hiring and training, compensation, and relational assistance. HR help
with handling specific performance issues and they are the one handling the salary of ArtWorX
employees. HR is the one reinforcing the values of the ArtWorX that is one of the most essential
elements of business.
Finance Department
Responsible for management of the ArtWorX cashflow and ensuring there are enough
funds available to meet the business payments. Where there are the cash needs beyond the day to
day working capital, finance department is responsible for advising and sourcing longer term
financing.
Production Department
It is a group of functions within a business that is responsible for the manufacture of
goods to meet all the output targets set by ArtWorX and ensure finished products offer
consumers the best value and quality.
Designing Personnel
An individual who’s in-charge of preparing or modifying designs for ArtWorX customers
and projects. They also arrange and put customers design ideas. Designs include drawings,
design details and modification, specifications like what T-shirt and type of prints will use, bills
of quantity and design calculations.

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Printing Personnel
They are the one prepares, operate, and maintain printing presses. Their principal duties
include installing and adjusting printing plates. Loading and feeding paper, mugs, and garments.
Mixing inks and controlling ink flow and ensuring the quality of the final printed piece.
Sales Personnel
Ensure current customers have the right products and services. They identify new markets
and customer leads, and pitch prospective customers. They are the principal point of contact
between ArtWorX and its customers. Contractually engaged to sell products on behalf of
ArtWorX.

PRICING STRATEGY

Price is the value that is put into a product or service and is the result of a complex set of
calculations, understanding and risk-taking ability. A pricing strategy takes into account amongst
others. It is targeted at the defined customers and against competitors. Art WorX as a business is
a market challenger that offers levels of excellent quality and innovative designs that rivals or
exceeds the market leader. Art WorX uses competition-based pricing it is a pricing method that
makes use of competitors' prices for similar products as basis in setting a price. This method
focuses on information from the market rather than production costs. Art WorX’s pricing is
reasonable and competitive. A single 100% cotton T-shirt is P250-400, which includes the
product and shipping/handling. A benefit for customers is the free shipping and handling charges.

DISTRIBUTION OF GOODS AND SERVICES

Purchases are made directly to the customer and by deliveries and distributors. The
portion of current sales are driven by Art WorX from its existing customers. Only customers who
are avail online can be entertained and taken good care of. It is the goal of Art WorX, to
increased publicity, personnel, and Web connection, to maximize direct selling and further exert
more influence over the end user. These strategies will mainly be directed at growth in sales
through the development of new consumers.

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Part 7 Create your action plan

Art WorX is the primary intermediary between the manufacturer and the customer. The
supply chain for our goods is also limited and the distribution channel is indirect. We purchase T-
shirts directly from manufacturers in Manila and then customize and print it to be distributed
directly to end users. We are using a just-in-time inventory-control system. The minimum level
of inventory needed for a season's orders shall be obtained and deposited at the processing
facility.
This keeps inventory operations and storing cost to a minimum. Once orders arrive, we
design the items, prepare the final products for shipping, and send completed orders through
ground distribution.
The distribution model for the organization is clear. The distribution model is explained at the
moment.
• Customers places transactions, involving size, design, color, and texture, print layout and
quantity, through a safe checkout process on our website.
• The orders are fulfilled and shipped, delivered to destination within 48 hours. We have a
discount account to save on shipping costs.
• After the sale, we provide uncompromising customer service to quickly handle any issues
with delivery or product.
As Art WorX expands and we build another storefront, our distribution model can be more
innovative.

CREAT AND UPDATE WEBSITE

DESIGN

Taking part in Creative & Large Typography, providing a new font or typography that Art
WorX will use to allow any consumer instantly recognise Art WorX versus the competitors. In
recent years, it has been used to obtain a wider range of fonts to choose from, making it much
easier for Art WorX to convey its wesbite quite specifically by typography. In additament to
the appeal of the Art WorX website, Art WorX often begins to use short product or feature
videos to illustrate a particular use scenario. These brief videos are excellent at introducing a
consumer solution to life, yet they do not overwhelm a guest with a long journey to wait thru.
All the other ideas we have mentioned probably does not mean anything if your website is not
based on your goals. A clear end-to-end target must be at the center of every successful

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website design approach. The essential intention of your website should be transparent at all
times. Be consistent, straight top, and be realistic about what your website is all about. Do not
try to conceal it or do not wait for the customer to look through it.

CONTENT

Whenever individual think about establishing a business, a t-shirt company is usually

among the first five ideas that come to imagination. Well, because the printing business of t-
shirts seems cool and interesting. In an extent, they are correct. Sharing our company values
and how they impact in our business. Why did we start the business? Do we have a mission?
These stories make our company come to life and help potential customers who share the same
values understand why they would want to work with us. And maintaining a good relationship
with our clients, Art WorX trying the best to meet our customers’ needs and want perfectly.
Art WorX is dealing with fashion content since swaggers are generally quite capable of
making style statements. To demonstrate their taste in fashion, individuals still choose to wear
customized print shirts. They will publicize their fashionable quotient by wearing t-shirts and
different designs such personalized hooded sweatshirts, etc which sets them apart from the
others.

SEARCH ENGINE OPTIMIZATION

By using hash tag and start asking every customer for a review after they work with us.
This can be in person or via email. Most probably will not provide a review, but some will, and it
is slowly started to build them up, we include them on our About page so they can’t miss it, we
do a quote form to make ordering as convenient and simple as possible for your customer.
Through optimizing and properly categorize our pages or website using keywords can help Art
WorX make it neat and attractive the key roles of business such as the about, services, products,
contact, FAQ, and so on. Because creativity is an important part of running a successful business.
You want your customers to visit your website and not have a hard time figuring out which
category to choose on a particular page of your website

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SOCIAL MEDIA STRATEGY

Social media is one of the most powerful to use when it comes to promote the business, social
platforms enable you to communicate with your clients, raise interest in the product, and increase
advertising and sales. Art WorX social strategy which is Facebook, Tiktok, Instagram and a
website.
• Facebook is the opportunity to hit your target audiences. Facebook has been the most
effective means of advertisement. The purpose of Art WorX is to advertise by people of
age, desires, behavior, and place. One of the biggest perks of having a Facebook account is
that we can connect with other accounts, apps, and websites with our user profile. We are
creating Facebook fan page so our customer and future’s customer will be easy to reach us
and has a shop feature where that we can indicate our fees for product and the services we
have and create ad campaigns to target more customer.
• Tiktok because of the million users, we used this app to promote and by using this
ArtwrokX has an advantage to easily recognize by the people, you can reach many people
at a relatively low cost. Individual can “like”, comment on or share videos they appreciate
with other people via direct mail or SMS and other apps.
• Instagram, we used this for posting picture for the work we made, and for the people who
trust us to became they are producer. And for who became our client who own clothing
line they will become our way to promote our work, we can talk to them if they can post
our work by promoting and by tagging the ArtWorX t-shirt in their post, same as we, we
also promote them. For our printing business, we showcase the pricelist, samples, and
happy customers in image format
• Website we create a naming ARTWORX, this is the support for other social media, in this
website apart of Facebook it has more detail than other, more information and details about
the business and they can easily message this website because it is monitored by our admin.
This our social media is monitored by our staff because we have enough staff it is not hard for us
to manage and reply for the customer or client we have.

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EMAIL STRATEGY

Dear, Shoppers/ Future shoppers

Thank you for taking the time to review this T-shirt printing services. We noticed that you
have been looking for a quality customized T-shirt. At Art WorX we are proud to offer high
quality printing service at and affordable prices. In this email, you will find detailed pricing for
the printing services that we offer, along with special discounting for our contracted service
packages. Once you have viewed this life changing email and approved it on the final page, we
will prepare a formal contract to give you access to this discounted pricing. If you have any
question regarding this printing service, please reach out directly via email, if you want to
discover more about Art WorX explore to our website “Art WorX Website”.
We look forward to serving you!
Art WorX are trademark of Art WorX T-shirt Printing and Advertising
We hope you found this message to be useful. However, if you had rather not receive future e-
mails of this sort from Art WorX please, unsubscribe here.
Visit our Privacy Policy and Terms & Condition.
51 Mamamtid Rd., Cabuyao City, Laguna 4025

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ADVERTISING STRATEGY
The objective of ArtworX business is to become the leading online provider of printing. As
part of the ongoing, Internet connected advertising would be a big key of Art WorX strategy. Art
WorX have a minimal marketing budget; as several advertising campaigns would benefit from
free social media, including Facebook, Tiktok, Instagram and website, Art WorX have three (3)
used for our advertising:

• Social Media Marketing. Social Media Marketing helps Art WorX to stay on top of
latest trends, engage customers in conversation, and more importantly gives Art WorX a
window into what our customer wants. Art WorX used social media effectively, as a
result to a great impact on how to communicate with customers and build our brand. Art
WorX used social media effectively, because of a great impact on how to communicate
with customers and build our brand. Customers will indeed be taken care of daily through
social media on Facebook, Instagram, and our website promotional messages/offers,
which are managed by specific employees in Art Worx. We will also provide relevant
data on our social media engagement. Art WorX is also planning an e-mail campaign for
various schools, universities, companies, and other organizations.
• Email Marketing. Email list segmentation works fantastically for brands who gain
information about their subscribers. It helps ArtworX to reach individual members of our
target audience directly in their inboxes, as a result emails are a great way to connect with
our current and potential customers, it can easily send newsletters, information about new
services and offer we have, or other information they want to know. Art WorX use this
tactic to often boast improved engagement rates of business, Art WorX decided to engage
in email marketing be segmenting data and campaigns to ensure that we are sending the
most relevant message to individuals.
• Web design. It created effective websites for the ArtworX, by defining the status of the
business, it will a big help for Art worX to gain more of clients and it can be numerous
factors that lead to a successful for the online presence It actually makes a difference on
how our target audience views for the business and potentially turn them into customers
and it will lead the artworX to be recognize more. It has an influence on how your
audience sees your marketing strategy. The perception you create on them can either get
someone to to stay on your site and gain knowledge regarding your business or end up
leaving your page and turn to competing product.

ArtworX will strive to develop the most recognized and trusted brand for printing services on the
Internet. To expand our customer base and to extend the image of the company, we plan to

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aggressively promote the ArtworX brand through a combination of online and traditional media
advertising.

PUBLIC RELATION STRATEGY

1. Collaboration with businessperson who have clothing line

It is very important that our clothing line business knows every purpose of our business.
that is why collaborating with a businessperson who is also a clothing line owner can help our
business to grow because through this, various clothing lines can see the good service of our
clothing business so they can recommend it to different people.
2. Creating content in various social media
Social media provides immense potential for businesses because consumers habitually log
on to it daily and are exposed to companies. Through social media we can see the reviews posted
by our customers so that we are aware of what needs to be changed in our clothing line business
to make our service to people better and our business to grow even more. it will also help people
see and get to know our clothing line business.
3. Responsive Website
You T shirt website is the home of ArtWorx online and we make sure that our clients will
find it easily to browse broadly about the services they wat to experience. And we always make
sure the credibility of our services through showing our promotional materials are match with the
personality of ArtWorx.
4. Stay consistent no matter what
One of the most important factors in maintaining customer relationships is consistency.
we will not change the marketing method that our company does to our customers. the
relationship we started with our customers will not change we will always update them on all the
important things that are happening in our business. customers are very important in a business
You can speak to them and ask for feedback so you can get tips on how to make your brand
better.
5. Define Goals and Objective

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A business will never lose goals, so our goals for our business are always we think we can
achieve. to grow our business, we are always looking at what we should do and how we can
achieve the goals of our clothing line business. This will help our business determine which
audiences we need to reach, and which messages and tactics are most likely to help us to achieve
our business goals.
6. Be Passionate
As a local business we are not only always focused on our clothing line, but we are also
be engaged in what happens in our community. We will help people in need, and we will also
donate to orphans, and we will do this wholeheartedly. Being a business that is passionate about
our community we are not only drawing attention to our business but also to have positively
impact in our community at large.
7. Work with a Team
In order for our business to grow, our team has unity in each team, and they are assigned
to a task where they are good. It is very important for a business to work as a team to finish tasks
quickly and produce more products. in the clothing line business, employees must be fast and
have unity to do a lot to make our service to our customers good.

AFTER-THE-SALE-STRATEGY

1. Be flexible
We will not only think of sales because we will also gain the trust of our customers so
that they can also help our business enjoyed by many more people to make and stamp t-shirts.
our sales strategy needs to be flexible enough to adapt in the face of new challenges on the go.
we will not focus on just one task but on other things so that customers can trust our business
more.
2. Make customers feel valued
We always, look for ways of providing additional value for our customer because they
expect it, in order for us to gain the trust of customers, every customer who enjoys our clothing
line product we will always thank them for their trust in our business. And every year we will
give them a gift in appreciation of their trust in us.
3. Streamline the service process

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Customers really expect good in every product they make, as a clothing line owner and
know that all the right ways to get a good product result the owner will teach everything, he
knows to employees to be well and good product to be produced by the clothing line business.
Through this, customers will see that they are our priority and on the one hand they will be happy
with our finished product for them.
4. Build a positive atmosphere
We will teach our employees to always be happy in everything they do and always smile
at every customer who enters our company. We will be good to our customers so that every time
they enter our company, they will be happy, and they will feel that we really prioritize them. As a
result, our clothing line company will gain their trust more and we will be their long-term
customers.
5. Listen to the Customer
We will always listen to our customers so that they can see that we understand their
concerns. Because the customer is very important in a business because they help a business to
improve and grow until the business achieves their goals. that is why our company always gives
customers time to explain everything they want to say. And we can still get them information
through real time surveys.
6. Monitor and refine the Performance
With every improvement of our clothing line business, we will always update our
customers through technology so that they also know the good things that are happening in our
business. And customers can also see that every suggestion they said is we apply it to our
product. This will get them more loyalty and they will be our long-term customers.

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MEASURE OF EFFECTIVENESS OF MARKETING

ArtWorX use social media platforms to highly contribute our overall marketing strategies,
through advertising our products, share information, and communicate daily to our customers on
social media account. This strategy helps our business to get more customers and to increase our
business revenue. ArtWorX ensure the effectiveness of marketing strategies by evaluating
marketing strategies because it helps our business eliminate ineffective strategies and develop an
overall plan that helps build our business. By monitoring the progress of ArtWorX can be used to
support the overall business objectives, so it is helpful to monitor strategic business goals. At
regular intervals, we conduct an evaluation for each goal. If we find that the progress toward one
is slower than the others, our marketing strategies for that goal may be ineffective or need to be
ramped up. In every venture there is always comparison with competitors this is also a way of
ArtWorX to more easily find out if our market strategy is effective you can compare them to find
differences in frequency, quality, content, and response.
Our business will set a goal to measure the marketing effectiveness of ArtWorX.
ArtWorX will be use different kinds of metrics like referral traffic, click-through rates, and
bounce rates. This metrics will help our business marketing strategy because all of this metrics
have the potential to tell the ArtWorX some critical Information. ArtWorX measure our
marketing plan through incremental sale metric to know if the sales of our business are increase
or decrease but our goals to to increase the sales of ArtWorX, for example if our sales are
₱50,000 the month before the campaign and increase to ₱60,000 pesos to the following month
then the incremental sales of our business are resulting from the campaign would be 10%.
Customer lifetime value metric help ArtWorX to give our business more realistic representation
of marketing campaign’s cost. Because in the business this is particularly the case if our customer
tends to buy more than one item over the years. This can be done over the course of a few years
for long- running campaigns by tracking customer sales directly resulting from the campaign.
ArtWorX can average the number of sales or the amount of revenue that our business generates
from each customer on average and compare this to the cost of today’s campaign.

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ADJUST TO IMPROVE

ArtWorX ensure that all appropriate action is accomplished to figure out how to improve
the business, because when a business is healthy, the cash-flow is already healthy. ArtWorX are
engaging in some kind of specific less costly solution requires that all operations are performed in
the right action. Setting some adjustments that can improve business through: Segmention of
supplier, customer and receiver. Numerous private ventures are experiencing the monetary or
even the social effects of the Covid emergency and changing plans of action and methodologies
to oblige the new reality could be the way to endurance. ArtWorX can create online presence to
accommodate ease commerce, because our business have an online presence and we are already
conduct an operation digitally. Through this ArtWorX have an advantage to stay in business in
times of crisis. ArtWorX consider knowing scheduled curbside pick-ups of online orders, like by
showing to them a clear product and prices and also ArtWorx will encourage them to make
online purchases without having to enter the store.
ArtWorX always listen to customers and accommodate their needs, because now is very
essential to strengthen the sense of loyalty for our existing customers. Our business will actively
listen to our customer and adapt their needs. Our business uses the feedback of the customer
conducted by our website through our social media, our customer can give us invaluable insights
in our business and products. ArtWorX talk to our business team. Our company treat the
employees more than just staff because they can be a good resource for business ideas. Every
employee of ArtWorX have hands-on knowledge to our business operations and can suggest new
strategies, shirt design and business opportunities. They also be able to offer flexibility taking on
new roles, for example making local deliveries and working in shift to extend business hours.
ArtWorX use this time to evolve because many businesses are now faced with the choice to
either shutdown or changes may turn out to be more temporary. But ArtWorX will continue to
face this challenge in our business because ArtWorX agility by which we are able to respond to
this crisis as unexpected as it was help us arm with the skills and strategies to remain resilient
against whatever comes next.

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CURRICULUM VITAE

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PHOTOS OF ENTERPRISE

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SCREENSHOTS OF GROUPS WHILE UNDERGONE

BRAINSTORMINGS, CHAT, VIDEOCALL

Brainstorming facilitates open and continuing cooperation to address the challenges and to
develop creative solutions. Brainstorming makes members of the team become more confident
bouncing thoughts out of each other, including outside of a plan. We are sharing what we have
already understood about how to do it. Figure out what kind of concerns they have and answer
them. Tell everyone what they are worried about heading out and integrate those into strategy we
had for the marketing plan. We grant one another an absolute freedom to re-invent the our idea.

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Before we start talking we are already preparing every question we will throw at the
person we are going to interview, we recorded each other's conversations and then we get
proof that we had a conversation about our project. Market Team will write down the
information provided by our interviewer so that we can give it a better and more concrete
application of lessons regarding our marketing plan. Our team learned so many lessons in
this way of communicating because he gave us all the answers to our questions and the things
in which we are confused. So we did our project properly because with the help of us
interviewed who is the representative of the Art WorX business.

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