Name : Wulan Elok Wahyu Lestari

Students' ID : 208820300231
Department : English Educational Department 2020 A
Subject : Discourse Analysis

DISCOURSE ANALYSIS OF HERBADRINK SARI JAHE PACKAGING

Discourse
The packaging for Herbadrink Sari Jahe will serve as the subject of analysis. The
packaging for Herbadrink Sari Jahe has a dark red background. The name and location of the
firm that makes this instant herbal drink are stated on the front side of the package, and the
BPOM number is listed in the top left corner. On the right side of the package, there is also a
list of the product's net weight. The product name, Sari Jahe, which is the name of the item
that is the subject of the packaging, is written in the center, and a brief description of the item
in both Indonesian and English is written below the product name. As shown by the MUI
halal mark that is located directly beneath the brief product description, this item has been
registered as a halal instant drink product. The serving recommendation appears as a cup of
hot product steeping at the bottom of the container, along with a picture of ginger, the
product's major ingredient. The packaging for the Herbadrink Sari Jahe product is shown in
the image below.

Analysis

Packaging Color
Dark red is chosen as the primary color in the package to entice customers to buy and
enjoy this product. Yellow and white are also employed as contrasting hues in the middle,
making it easy for customers to read the brand text and product names.

Inscriptions on the Packaging

There are numerous types of writing about the product of the package, which consist of:
a. Manufacturing Company
This product is made by PT Konimex, which has a postal code of 57552 and operates in
Sukoharjo, Central Java, Indonesia. where the firm offers natural-ingredient items and
the health sector.
b. BPOM
A distribution and security license for numerous products is called BPOM. Herbadrink
Sari Jahe already comes with a BPOM number, confirming that it is a safe food item that
may be sold all over Indonesia. This product's BPOM number is 870211125011.
Customers can use this BPOM number to check online whether this product is safe to
eat.
c. Net Weight
Net weight is the product's actual weight before packing and other components are taken
into account. The total weight of the ingredients in this instant herbal drink is listed as 22
grams on the product's package.
d. Brand
The brand name of this item is Herbadrink. This indicates that the manufactured and
offered-for-sale product is a herbal drink, an instant beverage made from natural
ingredients as a base.
e. Product Name
This product's name is Sari Jahe. This product offers quick beverages with ginger as the
primary component. Ginger is processed into powder form and packed in sachets. With
the goal for customers to practically enjoy this fast ginger drink.
f. Short Definition
A brief description of the product is displayed in the short definition. The phrase "instant
ginger tea," refers to an instant ginger beverage that may be ready to consume anywhere
and anytime.
g. MUI Logo
The MUI label on the product's packaging serves as a guarantee that it is halal for
consumption. Since ginger is used to make this Sari Jahe product, it is safe to consume
and halal certification is provided.

Picture on the Packaging

On the package, there are numerous images of ginger, indicating that this product
contains ginger. Then there is a cup of hot ginger drink, which represents a serving advice for
this product. Because this is a herbal drink, the product's effectiveness will be more apparent
when given in accordance with the serving suggestion.

Conclusion
This Herbadrink Sari Jahe product is an instant herbal drink that is halal and offers safety
guarantees. This product is manufactured from ginger that has been thoroughly processed and
made in powder form so that consumers can more easily consume it wherever and anytime.