Catherine Mae V. Macaraya
Strategy Implementation
“the sum total of ll actvities end choices requires forthe execution of » strategic clon.
WHO are the people to carry out che strategic plan?
WHAT must be done to align company operations in the imended direction?
HOM Is everyone going to work together to do what s needed?
| Developing Programs, Budgets and Procedures
PROGRAM - a collection of tacies where a tactic isthe individual action taken by the organization as an element of the affortto
‘accomplish a plan. I's purpose is tomake a strategy action-oriented.
Timing Tactics: When to Compete Market Location Tactics: Where to Compete
TIMING TACTIC - deals with when a compeny implements a MARKET LOCATION TACTIC - deals with where a company
sretegy implemerts a strategy.
FIRST MOVER - firs: company to manufacture andzellanew OFFENSIVE TACTIC- usually shez place in an eztablichec
Product or service competitor's market location
LATE MOVERS - may be able to imitate the techrological DEFENSIVE TACTIC- usually takes place in the firms own
advances of others, keep risks down by waiting until a new current market position as a defense against possible attack
technological standard by arial
DEFENSIVE TACTICS
ORNS OF SYNERGYCatherine Mae V. Macaraya
“STRUCTURE FOLLOINS STRATEGY. changes in corporate start land to changes in arganizational structure
Stages of Corporate Development
|. SIMPLE STRUCTURE
“flexible and dynamic
|, FUNCTIONAL STRUCTURE
-encrepreneur is replaced by @ team of managers
|i), DIVISIONAL STRUCTURE
“management of diverse product lines in numerous industries
decentralized decision making
IV, BEYOND SBU's
-matix
cnemork
Organizational Life Cycle
describes how organizations grow. develop and deciine
PHASES of Metrix structure development
temporary cross-functional task forces
*productforand management
VIRTUAL ORGANIZATION
-composed of series of project groups or collaborations linked
by constantly changing nor-hierarchal, cobwebblike electronic
networks
CELLULAR/MODULAR STRUCTURE
‘composed of cells whicn con operate alone but which can
interact with other cells to produce a more potent and
competent business mechanism
BLOCKS TO CHANGING STAGES
internal
clack of resources
lock of ebility
refusal of top managementto delegate
+Excernel
“economic cardition
slabor shortages
“lack of market grawsh
(Entrepreneurs)
loyalty to comrades
~ask oriented
“tingle mindecness
working in Isolaion
MATROC STRUCTURE
-advance type of organizational structures
functonel and product forms ere combined
simultaneously at the same level of the organization
NETWORK STRUCTURE
‘virtual elimination of in-house busines: functions
Packagers
Designers J Supplies
Corporate
Headquarters
(Grker) eseennnan,
Manufacturers Distributors J
Promotion
Aovertning
“agenciesCatherine Mae V. Macaraya
REENGINEERING AND STRATEGY IMPLEMENTATION
Reengineering
-the radical redesign of business processes to achieve major geins in cost, service or ume
effective pragram ta implement a turnarsund stratezy
PRINCIPLES:
“organize around outcomes
have those who use the output of the process perfom the process
subsume information-processing work into real work shat produces information
teat geographically dispersed resources as though they were centralized
“link parallel acivitiag instead of integrating their razulte
put the decision point where the workis performed and build control
capture information once and at the source
the process
SIX SIGMA.
Sik Sigma
analytical method for achieving near perfect results on 2 production line
-emphesis is on recucing product variance in order to boost quality end efficiency
Lean Six Sigma
“includes the removal of unnecazcery steps in any process andi fixing thaze that remain
PROCESS:
1, DEFINEa process where results are poorer than average
2IMEASURE the process to decermine current performance
2 ANALYZE the information to pinpoint where things are going wrong
IMPROVE the process ang eliminate the eror
SEESTAELISH controls to prevert future deface from occurring
DESIGNING JOBS TO IMPLEMENT STRATEGY
Job design
‘he study of individual tasks in an attemptto make them more relevantte the company and to the employees
Job enlerge:
combining tasks to give a worker more of the same type of duties to perform
Job roxation:
moving workers through several jobs to increase variety
Job characteristics
-using task characteristics to improve employee matvation
Job enrichment