TECHNOPRENEURSHIP

(TTS3143)

ASSIGNMENT 2

Name : Aiman Shukri Bin Ahmad

ID Number : PTM150705095

Section : DIM0605

Lecturer’s Name : Madam Bisyaarah Mohd Surur

TECHNOPRENEURSHIP (TTS3143)

Content.

No Content Page

1. Content 2

2. Introduction to New Product / Service 3

3. Market Research Report 4

4. Analysis of the market (SWOT) 5

5. Conclusion 6

6. Reflective Report 7–8

7. References 9

8. Rubic for Assignment 2 10

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Introduction to New Product/Service

Nowadays, they have so many new restaurant fail. Companies often are so enamored of their
new product ideas that they fail to do their research, or they ignore what the research tells them.
Sometimes the pricing or the distribution channels are wrong. Sometimes the advertising doesn't
communicate. Successful product launches result from an integrated process that relies heavily
on research and solving up-front issues. Let's review several of the critical issues that affect
product introductions.

Market research is the key. Without the necessary information, you're simply flying blind in a
storm, headed for a crash landing. It provides critical information and direction. Instead of that, it
identifies market needs and wants, product features, pricing, decision makers, distribution
channels, motivation to buy. They're all critical to the decision process.

Take the example of a company several years ago that introduced a new product and try to open
new restaurant. The research identified the pricing, the distribution channels, product features,
everything but the product decision maker. Despite the fact that the new product to keep the
same taste, performed a quality taste of new product, and was used in close physical proximity to
the existing product, the decision makers were different. The sales force couldn't efficiently call
on the new decision makers, and the product failed.

Test-market the new product. Be sure it has the features the customer wants. Be sure the
customer will pay the price being asked. Be sure the distributor and sales organization are
comfortable selling it. You may need to test your advertising and promotion as well.

Market Research Report

Product Place Price Promotion

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Restaurant Nasi Food Ipoh , Perak RM 1.50 No promotion

Vanggey

Restaurant Pelita Food Ipoh , Perak RM 1.50 No Promotion

Restaurant Naina Food Ipoh , Perak RM 1.40 No Promotion

Mohamed

Restaurant Nasmir Food Ipoh , Perak RM 1.20 No Promotion

Restaurant Food Ipoh , Perak RM 1.20 No Promotion

Shameer Corner

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Analysis of the market (SWOT)

Strength Weakness Opportunity Threat

Restaurant Nasi
They have many The vehicle The restaurant at Have restaurant
Vanggey parking is far the cross road so that sell the same
kind of food and from the store the people can food around
many branch in easily remember it
Ipoh.
Restaurant Pelita The environment Lack of vehicle Near to city and Have some people
was so parking that sell the same
comfortable mall product at the
same place

The environment Lack of vehicle The restaurant at Have some people

Restaurant Naina was so parking the cross road so that sell the same
Mohamed comfortable the people can product at the
easily remember it same place

Restaurant The taste of food Lack of facilities The restaurant at Have restaurant
Nasmir was so delicious like fan & air- the cross road so that sell the same
and cheap. conditioner the people can food around
easily remember it

Restaurant The taste of food They don’t have The restaurant at Have restaurant
Shameer Corner was so delicious many staff to the cross road so that sell the same
and cheap. handle the store the people can food around
easily remember it

Conclusion

Marketing research is usually the first step in the marketing process, after ideas for products are
conceived. Businesses conduct marketing research to obtain information from the marketplace.
They use it to solve problems, obtain information on competitors and determine the needs and
wants of customers.

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Then, Marketers analyze the data and develop various marketing strategies. All of the market
research has remained successful by using market research by implementing surveys and over
time some other types of market research as well to remain successful.

Lastly, I have shared with you that any type of market research can be used but it is based on
what the business need at the time. I hope this information has shown you how important market
research is and what it has to offer.

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Reflective Report

1. Restaurant Nasi Vanggey

2. Restaurant Pelita

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3. Restaurant Naina Mohamed

4. Restaurant Nasmir

5. Restaurant Shameer Corner

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Reference

1. https://www.tripadvisor.com.my/
2. https://www.google.com/maps

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Rubric for Assignment 2

Name : Aiman Shukri Bin Ahmad / DIM0605

Assignment Title : Market Research

Excellent – Very Good – Good – Fair Poor None Total

9-10 8-7 6-5 4-3 2-1 0
Document
Formatting
 Layout
 Language
 Visual
Report Structure
 Objective
 Completeness
 Originality
Quality of
Information and
Communication
Diagrams and
Figures
Timeliness

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