QUESTIONS AND ANSWERs

1. If you have a product as a manufacturer or

producer, make a decision of the
place/location where your product will be
distributed. (Illustration of product and
explain your Channel Distribution).

A: From our factory in Switzerland we send our

product to our retailer GrupO Arrocha and from
there to our consumers (CHANNEL B)

2. Which channel is used most often for items

that go out of date quickly or need
servicing?
A: Manufacturer/Producer to Retailer to
Consumer (CHANNEL B)

CONCLUSION AND EXPLAIN

To finish our project we will make a brief

explanation of what we saw in it. first we saw
different definitions of how it works and then we
went through the distribution channels and those
of the industries where we saw examples of
specific things such as when and why they occur
and finally the distribution plans that help us
improve our sales.

CONSUMER PRODUCTS OR INDUSTRIAL

PRODUCTS

A. BJLH
B. VKHGVHKVÇ+
C. JBJK
D. BJHU
E. JHGYJUH
MANUFACTURERS MANUFACTURERS
/PRODUCER /PRODUCER

AGENTS AGENTS

INDUSTRIAL
DISTRIBUTORS

INDUSTRIAL INDUSTRIAL
USERS USERS
MANUFACTURERS/ MANUFACTURERS/
PRODUCER PRODUCER

A B

INDUSTRIAL
DISTRIBUTORS

INDUSTRIAL INDUSTRIAL
USERS USERS

CHANNEL A
Manufacturer/Producer Directly to
Industrial Users
This is the most common method of
distribution for major equipment used in
manufacturing and other businesses. The
manufacturer's sales force calls on the
industrial user to sell goods or services.
CHANNEL C
Manufacturer/Producer to Agents to
Industrial Distributors to Industrial
Users
Small manufacturers who do
not have the time or money to
invest in a direct sales force
may prefer this channel.
CHANNEL B
Manufacturer/Producer to
Industrial Distributors to
Industrial Users
This channel is used most
often for small standardized
parts and operational
supplies needed to run a
business.
CHANNEL D
Manufacturer/Producer to
Agents to Industrial Users
This is another channel used when
a manufacturer does not want to
hire its own sales force. The agent
represents the manufacturer for sale
of the goods but does not take
possession or title.