Target Group for the brand: Strategy:

Current: Awarding users a certain number of

1) Youth in the age group of 12-35 “boatcoins” on their purchases and if
years of age they refer boat products to other
2) Urban and Semi Urban population customers.
3)
These boatcoins can be exchanged with
Potential: 35-50 years of age a boat product after a sufficient number
of them are collected.

This will help in rewarding customer

loyalty and increasing target audience
Marketing plan:

Influencer marketing by signing young and popular influencers

Social media campaign where users of the product share their memorable experiences while using or buying boat
products

Sponsoring in mega sporting events like the Indian Premier League to garner attraction towards the product