Professional Documents
Culture Documents
HUMSS - Q3 - Trends - Mod2 - Understanding Elements and Characteristics of A Trend
HUMSS - Q3 - Trends - Mod2 - Understanding Elements and Characteristics of A Trend
Quarter 3 – Module 2:
Understanding the Elements and
Characteristics of a Trend
Trends, Networks, and Critical Thinking in the 21st Century – Grade 12
Alternative Delivery Mode
Quarter 3 – Module 2: Understanding Elements and Characteristics of a Trend
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders. Every
effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.
Each SLM is composed of different parts. Each part shall guide you step-by step
as you discover and understand the lesson prepared for you.
Pre-tests are provided to measure your prior knowledge on lessons in each SLM.
This will tell you if you need to proceed on completing this module or if you need to
ask your facilitator or your teacher’s assistance for better understanding of the lesson.
At the end of each module, you need to answer the post-test to self-check your
learning. Answer keys are provided for each activity and test. We trust that you will be
honest in using these.
In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how they can
best help you on your home-based learning.
Please use this module with care. Do not put unnecessary marks on any part of
this SLM. Use a separate sheet of paper in answering the exercises and tests. And read
the instructions carefully before performing each task.
If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.
Thank you.
What I Know
A. Matching Type:
Directions: Match the terms in Column A with the descriptions in Column B.
Write your answers on a separate sheet of paper.
Column A Column B
B. Multiple Choice:
Directions: Read and analyze the statements carefully. Write your answers on a
separate sheet of paper.
______12. Which of the following statements is not true about the characteristics of
a trend?
A. A trend makes considerable influence or impact.
B. A trend is formed from non-repetitive actions of people.
C. A trend has a starting point which can be an idea, technology, event
or person.
D. A trend may be started by an individual, but the number of followers
increases in a certain period of time.
______13. A good number of Filipinos have migrated to the Middle East and the US
to seek greener pastures. This trend has continued because of severe
economic depression, political repression, and the lack of viable job
opportunities in the Philippines. Which of the following significant social
trends is being described in this given scenario?
A. the rise of OFWs
B. changing roles of women
C. religious fundamentalism
D. high overseas employment
______14. The current obsession with health and well-being is one of the positive
trends today. Which of the following practices is not a manifestation of
coping up with this given trend?
A. hair straightening and skin whitening as beauty regimen
B. the immensely popular application of meditation practices
C. organic farming as an alternative to synthetic and chemical-laden
products
D. exercise and extreme sports for those who can afford the luxuries of
enrolling in a gym or engaging in elite sports
______15. As the workforce continues to relocate across the country and out of
large cities, organizations will need to invest heavily in technology that
enables the future of remote work. While this trend continues, which of
the following predictions/inventions or events do you think is most
likely to happen?
A. People will come into the office less and potentially on a staggered
schedule.
B. Consumers will demand more than just a functional product from
technology brands.
C. Companies will need to optimize their in-office setups to make sure
that days in the office have collaboration benefits worth the cost of a
commute.
D. Technologies will impact our lives the most in the next year and
beyond and will enable people to shift into a new work-life balance
where they have more flexibility to choose when and where they do
either.
Lesson
Understanding the Elements
1 and Characteristics of a
Trend
When you see cumulonimbus clouds suddenly formed within the horizon, you would
probably guess that a rain or thunderstorm is imminent. When rain comes moments
later, surely you would exclaim that you were right about your guess. You were able to
spot an incoming rain. That was about spotting an incoming rain, but, how about a
trend? Can you spot a trend? In the previous module, you were introduced to the
descriptions, definitions and distinctions between a trend and a fad. In this module,
you will learn to spot the elements of a trend, and what characterizes it from
microtrends and macrotrends at one end to megatrends and gigatrends at the other.
What starts as barely perceptible oscillations in our immediate environment may
become the great movements of history. The trick is to spot which ones will develop
and how far it will last. Some people like to categorize trends and a good place for you
is to start this hierarchy.
What’s In
Directions: Read and analyze the statements carefully. Identify whether the given
descriptions pertain to a trend or a fad. Write T for TREND and F for FAD. Write your
answers on a separate sheet of paper.
________1. It is something such as interest or fashion that becomes popular for a short
period of time.
________2. A recurrent phenomenon that takes place over time and gives rise to
speculation on the future.
________3. It is a pattern of group behavior that lasts for a long period of time.
________4. It is sometimes referred to as “rage or craze”.
________5. It is a pattern, a direction, or a movement in a way something is changing
towards a style or idea.
________6. Examples of this are hula hoop, yo-yo and virtual pets.
________7. It is a new item that stabilizes to an enduring product or a practice that
transforms into a habit or a lifestyle.
________8. It is characterized by a quick rise in sales and popularity followed by a
quick decline.
________9. It fades when the perception of novelty is gone.
________10. It appears suddenly, becomes enormously popular, and does not disappear
but rather gets stronger over time.
________11. It may come as a general movement registering statistical changes for a
longer period of time such as the increasing cost of living and rate of
unemployment.
________12. It is an intense but short-lived fashion.
________13. It is something that covers almost all of human activities such as but not
limited to politics, beliefs, economics, lifestyle, social life and the like
whether the individuals or groups of people are aware of it or not.
________14. It has a certain beginning at a particular time in history, but it evolves and
changes as it continues to grow.
________15. Examples of this are business process outsourcing, online ticketing, and
cashless transactions.
What’s New
Directions: Examine the pictures below. Describe each picture briefly. Write your
answers on a separate sheet of paper.
1. 2.
3. 4.
5. 6.
7. 8.
What is It
What makes a trend a trend? In the previous module, you have learned the
distinction between a fad and a trend. A trend is a pattern of behavior demonstrated
by a big number of people within a particular period and that which continuously grow
and evolve overtime while a fad is an intense but short-lived fashion. With this
distinction, we can therefore identify the elements which comprise a trend. In this
regard, Urgel (2017) enumerated the following elements and characteristics of a trend:
Elements of a Trend
3. Long period of time is one of the crucial elements of a trend which means that a
trend has to have a long-time frame, sometime running for decades. A trend may
experience some ups and downs in popularity, may fade away, and may recur. A
good example of this element of trend is the telephone. It is a communication
instrument that revolutionized modern living and created various social impacts. It
was soon overtaken by the popularity of mobile phones in the late 1990s that have
text messaging feature. Then newer technologies allowed smartphones to include
many applications and internet connectivity. Although telephones are still present
in homes and offices, smartphones clearly have gotten ahead in functionality and
usage.
4. Cause refers to the starting point of a trend which can be an idea, a technology, an
event or a person. All trends have beginnings and someone or somebody definitely
started it. The question here is, how did it start? Now, this becomes quite obvious
as all material elements of a culture started with one’s ideas, therefore, it is also
conclusive that one starting point of a trend was an idea. Someone or somebody
thought about it in the first place. Let us go back to the evolution of telephone
mentioned above. If you will try to think about it, it was Alexander Graham Bell
who first invented and engineered the very first telephone back in 1876
(https://www.britannica.com). What do you think prompted him to such an
endeavor? Well, if you guessed that it began with an idea of bridging the gap of a
long – distance relations though live voice communication then you must be right.
So, besides the snail mails which were already prevalent those times, people had
another option – the telephone. Fast forward a bit, back in the late 1990’s, these
messages through mails or letters evolved and entered the digital world through
beepers while telephones also evolved into cellular mobile phones. At present, all
those separate features plus some more were combined into the devices we
presently called “smartphones.” Believe it or not, all of these were one’s ideas which
eventually turned into a reality.
The Walkman revolutionized music playing. Portable audio players today can
trace back their roots to the Walkman.
Characteristics of Trends
Trends are difficult to study and analyze. Studying them is like predicting the
future and determining what changes may possibly last and thus have wide effects on
society and the people. Just like predicting an incoming rain or storm, it is quite
difficult to measure its impending aftermath. It may yield a good outcome for the
farmers especially when they are in great need of water for their crops, but at the same
time it can also yield damages to other areas.
Rehn and Lindkvist (2013) mentioned a so-called hierarchy of trends, which
explains why trends seem to have varying reach, effects, and influences on people.
This hierarchy is a representation of the scale of the development of a trend. To better
explain this, here is the tabular representation of these characteristics with some
examples.
Besides the above example, trends can also refer to movements, ideologies,
concepts, beliefs, and more. The important thing in studying trends is to observe them
closely for subtle and sudden shifts that ultimately affect people, cultures, and
societies in general. In the next module, you will be provided with a more in-depth
study of the characteristics/ hierarchy of trends.
3. What are the issues and opportunities brought about by trends? How do we
respond during this time of pandemic?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
4. Name five trends and classify them according to the hierarchy of trends. Explain
why each is a trend and why you classify it as such.
Trend Classification Reason Hierarchy
Assessment
A. Multiple Choice: Read and analyze the statements carefully. Choose the letter of
the correct answer. Write your answers on a separate sheet of paper.
______1. These are little things that happen all around us all the time, the tiny
shifts that occur in everything from the clothes we wear, and the snacks
we eat, the way we work, play and love.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______2. They can last for decades and are so pervasive as generally known.
A. Gigatrends C. Megatrends B.
Macrotrends D. Microtrends
______3. This is synonymous to fads.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______4. This refers to aggregated microtrends or more sweeping changes that
affects the society.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______5. This refers to the characteristic of trends that generally affects most areas
of human life.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______6. This refers to the characteristic of trends that provide major changes
perceptible in the societal level for a longer period.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______7. The following statements are true about elements of a trend except ____. A.
A trend is formed from repetitive actions of people.
B. A trend that has a long-time frame, sometime running for decades.
C. Trends have long staying power and enjoy a long period of popularity.
D. The lifespan of products or ideas that became trends do not disappear quickly.
______8. Which of the following is not an element of trend?
A. cause C. consequence
B. truth D. long period of time
______9. The following are elements or components of a trend except ____.
A. long period of time
B. pattern of behavior
C. strategic alternatives
D. number of participants
______10. The following are the characteristics or the hierarchy of a trend except
A. Gigatrends C. Megatrends
B. Macrotrends D. Nanotrends
______11. Which of the following statements is not true about the characteristics of
a trend?
A. A trend makes considerable influence or impact.
B. A trend is formed from non-repetitive actions of people.
C. A trend has a starting point which can be an idea, technology, event
or person.
D. A trend may be started by an individual, but the number of followers
increases in a certain period of time.
______12. A good number of Filipinos have turned to the Middle East and the US to
seek greener pastures. This trend has continued because of severe
economic depression, political repression, and the lack of viable job
opportunities in the Philippines. Which of the following significant social
trends is being described in this given scenario?
A. the rise of OFWs C. changing roles of women
B. high employment D. religious fundamentalism
______13. The current obsession with health and well-being is one of the positive
trends today. Which of the following practices is not a manifestation of
coping up with this given trend?
A. hair straightening and skin whitening as beauty regimen
B. the immensely popular application of meditation practices
C. organic farming as an alternative to synthetic and chemical-laden
products
D. exercise and extreme sports for those who can afford the luxuries of
enrolling in a gym or engaging in elite sports
______14. As the workforce continues to relocate across the country and out of
large cities, organizations will need to invest heavily in technology that
enables the future of remote work. While this trend continues, which of
the following predictions/ inventions or events do you think is most
likely to happen?
A. People will come into the office less and potentially on a staggered
schedule.
B. Consumers will demand more than just a functional product from
technology brands.
C. Companies will need to optimize their in-office setups to make
sure that days in the office have collaboration benefits worth the
cost of a commute.
D. Technologies will impact our lives the most in the next year and
beyond and will enable people to shift into a new work-life balance
where they have more flexibility to choose when and where they do
either.
______15. The latest research has shown that 42 percent of the U.S. labor force is
now working from home, but even after the pandemic, the anticipated
share of working-from-home days is set to triple compared to pre-
pandemic levels. While this trend continues, which of the following
predictions, inventions and events do you think is most likely to
happen?
A. Now many people are working, learning, and keeping everyone
entertained from home seven days a week.
B. Video streaming, which has seen tremendous growth in adoption this
year, will undoubtedly continue to be a major part of the way we live
and do business after the pandemic recedes.
C. The data sharing and open collaboration practices that have been
crucial to the fight against COVID will lead to greater public-private
and cross-industry collaboration moving forward.
D. Videoconferencing may be the tool professionals have been looking
for to achieve that highly sought-after but elusive goal of work life
balance.
2-Point Rubric- Short Response
15
Relevance All graphics are All graphics All graphics Graphics do
related to the are related to relate to the not relate to
topic and make the topic and topic. Most the topic or
it easier to most make it borrowed several
understand. All easier to graphics have borrowed
borrowed understand. a source graphics do
graphics have a All borrowed citation. not have a
source citation. graphics have source
a source citation.
citation.
References
16
Arzadon, M., Romerosa, P. and Zarate, M., 2018. Trends, Networks, and Critical
Thinking. 1st ed. Quezon City, Manila: Vibal Group, Inc., p.7.
Franzen, Carl. 2014. The History of the Walkman: 35 Years of Iconic Music Players.
Image. https://www.theverge.com/2014/7/1/5861062/sony-walkman-at-
35.
Griswold, M. and Maguire, M., 2021. Let These 2020 Denim Trends Help You Justify
Your Next Online Shopping Spree. [online] StyleCaster. Available at:
<https://stylecaster.com/2020-jeans-trends/> [Accessed 23 January
2021].
Mangiduyos, Gladys P. 2017. Trends, Networks, and Critical Thinking in the 21st
Century. 1st ed. Sampaloc, Manila: Rex Publishing.
Rehn, A. and Lindkvist, M., 2013. Trendspotting- The Basics. [online] Docplayer.net.
Available at: <https://docplayer.net/57165747-Trendspotting-the-
basicsalf-rehn-and-magnus-lindkvist.html> [Accessed 23 January 2021].
Urgel, Elizabeth. 2017. Trends, Networks, and Critical Thinking in the 21st Century
Culture. 1st ed. Makati City, Philippines: DIWA Learning Systems Inc., p.10-
14.
17
For inquiries or feedback, please write or call: