ICTWEB306 - Develop web presence using social media

Assessment Task 2- Skills Task

Student

Student details
Full name:
Student ID:
Contact number:
Email address:
Trainer details
Full name:

Assessment Plan

The student must be assessed as satisfactory in each of the following assessment methods in
order to demonstrate competence in a variety of ways.
Evidence number/ Assessment method/ Type of evidence/ Sufficient evidence
Task number Task name recorded/Outcome
Assessment task 2 Skills Test (ST) S / NS (First Attempt)
S / NS (Second Attempt)

Assessment type and Resources

 Practical skills task sheet

 Online Moodle available for resources for ICTWEB306
 Access to PC and internet
 Social media tools and applications

Task instructions
 This is an individual assessment.
 To ensure your responses are satisfactory, consult a range of learning resources and
other information such as handouts, textbooks, learner resources etc.
 To be assessed as Satisfactory in this assessment task, all questions must be answered
correctly.

Project Scenario
Unique IT Services is a software company involved in creating customized software solutions for
technology companies. Their software includes Enterprise Resource Software and Artificial
Intelligence software. Unique IT Services is venturing into a new division which involves creating
websites and increasing brand awareness using social media to current and new clients in Australia.

You have been hired as an IT Associate for marketing this new division. You have been given
responsibility of handling the social media opportunities in marketing the company for new clients.
You have been approached to build a social media presence for a new client called Thebarton Senior
College.

Requirements
Your client would like a web presence created across two (2) different social media platforms but is
not sure what is the most suitable so will need your advice to help them decide. They have asked you
to investigate Facebook, Instagram and Twitter as they are more familiar with these social media
networks. The client would also like to know of any issues relating to certain social media platforms
and in particular advantages and disadvantages of each.

They have an existing website which they would like potential customers to be able to link too through
the social media platforms you will create. The client would also like to be able to reduce image sizes
using the online tool IMG2go.com to upload modified images, adding text files, video files and

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portable document files (PDF) files. They also want you investigate Adobe Photoshop to see if this is
the best option to quickly modify and enhance photos and make them more stunning before they post
them on social media. Furthermore, the client would like to review Sprout Social media management
tool, to determine if it’s the correct fit for the organisation.

Security
Your client would like all accounts to be appropriately password protected and all appropriate security
options including a Google 2 Factor Authenticator for the chosen social media site enabled. Personal
contact information is to remain private. Users can only join groups on the business’s social media
site by requesting permission. Administrator account information is to be supplied to your client.

Your task
Your task is to provide all the relevant information required to create a web presence for your client.
This will be accomplished by completing each of the parts in this assessment that follows. You will
need to answer a range of question, complete various practical tasks, and meet with the
trainer/assessor for observable tasks. All questions must be answered in order to gain competency for
this assessment. This activity will require the student to present information, assuming the role of a
consultant at the organisation Unique IT Solutions.

Part A - Prepare to use social media tools and applications

1. Please read the scenario specifications and outline the requirements of the business for
setting up the social media platform. (PC1 – 1.1)
The clients at the Thebarton Senior Collage want the following social media platforms to be
setup through Twitter, Facebook and Instagram but they want these platform to be linked to
website which they originally use.

2. Identify the three potential platforms the client wishes you to analyse. Describe the
type/category for each and then list three (3) characteristics, three (3) advantages and
three (3) disadvantages of each. Record your findings in the table below. (PC1 – 1.2)

Social media
Type/Category Characteristics Advantages Disadvantages
Platform
 You can share every
 Fake accounts are
 Video and image movement of your
created to harass and
sharing life with all your
abuse other people
contacts instantly
 It provides an
 Hackers are using it
 Social  Photo editing and interface from which
Facebook to scam and retrieve
networking hash tagging you can chat with
the persons data.
anyone
 It provides business  You are unable to
 Chatting or calling with promotions hide your information
friend or clients through post and even if you they are
texts not related
 Newsfeed like  It allows to share
 The app becomes
content list which is films, photos and
very addictive for all
posted by your friends information to others
the age groups.
or family peers
The advertisement
 It provides business
 Image and which his displayed
 Buying selling goods. with promotions
Instagram video sharing on the post could be
through post and
site fake and a scam.
 It connected to other
 People taking other
social media
 Chatting or calling people images or
platforms making it
friend or clients videos and posting as
easier to transfer
theirs
data

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There are multiple
Real time
The accounts are fake account which
conversation
easy to operate spam people with
messages
You can receive the
There is a limit of
Micro blogging latest news which
Twitter Tweets upto280 number of characters
service has occurred
characteristics which you can use to
recently almost
write your work
instantly
Connected to the There is a lot of
`able to speak what
community bullying and trolling
you think.
online.

3. Identify the three potential social media tools/applications the client wishes you to analyse.
Describe the type/category for each and then list three (3) characteristics, three (3)
advantages and three (3) disadvantages of each. Record your findings in the table below.
(PC1 – 1.2)

Social media Tool Characteristics Advantages Disadvantages

 The format can be

 Converting files to the
  changed into a larger file
format you require
size
 Safe to use and
 The reduction of the
Im2go.com protected against cyber
image could also crop out
attacks, and data
the image in the process
breaches
 Very easy to operate and  The image become more
function pixelated
  Fast editing process  Paid membership
Creates graphic and
 Newcomers can become
layouts for projects like
perplexed
Adope photoshop magazines and posters.
 Assist in retouching,  They do not authorise
creating image you to purchase their
compositions. Etc. program
 There are only a limited
 Helps measuring the
number of social
  quantity and success
networks associated with
achieved of the users
it.
 Schedule analytics
Sprout motivating to be in front of  Paid membership
your work
 Creating a better
backlines and a better  Limited login according
search a engine to the subscription
appearance.

4. Identify and explain three (3) issues associated with using the social media tools and
applications by the employees of the company that may not adhere to organisational
social media policy. (PC 1 - 1.3) (120 Words)

5. Set up a meeting with your Trainer/Assessor who will act as your client in which you will
verbally present information comparing the three (3) media platforms, tools and

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applications, describing their purpose and effects for the organisation. You will be
assessed on your ability to communicate with the client clearly, concisely and
professionally while addressing the points required. (Time limit: three (3) minutes). Before
the meeting, plan your discussion by making notes on the following questions: (PC 1 - 1.4)
 Based on your analysis, recommend two most appropriate social media platforms for
the new organisation. (PC 1 - 1.4)
 Describe the purpose of each social media platform recommended. (PC 1 - 1.4)
 Describe one main benefit for each social media platform. (PC 1 - 1.5)
 Describe one difference between each social media platform (PC 1 - 1.4)
 Describe the purpose of each social media tool/application your reviewed in task 3. (PC
1 - 1.4)
 Describe one main benefit for each social media tool/application your review in task 3
(PC 1 - 1.5)
 Explain one important feature for each media tool recommended that will help in
building a positive brand image for the company. (PC 1 - 1.5)
 Explain one important feature for each social media tool/application that will help in
building a positive brand image for the company. (PC 1 - 1.5)
 Explain the effects of using your recommended social media platforms for the
organisation. (PC 1 - 1.4)
 Ask your client for their feedback, for example, do they think these would suit their
needs. Could anything be changed or added? Are their viable alternatives? Are they
satisfied with your recommendations?

Observation Checklist
Assessor Only
To be assessed as satisfactory (S)
in this assessment task the Trainer/Assessor to complete
participant needs to demonstrate S N/S (Comment and feedback to
competency in the following students)
critical aspects of evidence
1. Was able to recommend two
most appropriate social media
platforms for the new ☐ ☐
organisation.
2. Was able to clearly describe the
purpose of each social media ☐ ☐
platform recommended.
3. Was able to clearly describe one
main benefit for each social ☐ ☐
media platform.
4. Was able to clearly describe one
difference between each social ☐ ☐
media platform
5. Was able to clearly describe the
purpose of each social media
tool/application the student ☐ ☐
reviewed in task 3.
6. Was able to clearly describe one
main benefit for each social
media tool/application the ☐ ☐
student reviewed in task 3.
7. Was able to clearly explain one
important feature for each media
tool recommended that will help ☐ ☐
in building a positive brand
image for the company.

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8. Was able to clearly explain one
important feature for each social
media tool/application that will
help in building a positive brand ☐ ☐
image for the company. (PC 1 -
1.5)
9. Was able to clearly explain the
effects of using the
recommended social media ☐ ☐
platforms for the organisation.
10. Was able to clearly ask your
client for their feedback, any
changes, additions, viable
alternatives and if the client was ☐ ☐
satisfied with the
recommendations.
11. Was able to communicate with
the client clearly, concisely and ☐ ☐
professionally
Date: Assessor:

Part B - Set up and use social media tools and applications

1. Based on your review in Part 1, identify the two (2) social media tools and applications that
will best adhere to the clients’ specifications. (PC 2 - 2.1)

2. After all the initial discussions, it has been decided that the client wishes for Unique IT
Solutions to use the social media Platforms Facebook and Instagram develop web
presence. Using a computer with internet access, initiate and set up the following:
 One fictitious Facebook Social media business account for Thebarton Senior College
using your college email.
 One fictitious Instagram Social media business account for Thebarton Senior College
using your student college email.
 Use the user names TSC <your name> for both accounts
 When setting up the accounts for Thebarton Senior College, follow the organisational
policy.
 Once completed, take screenshots as evidence of account creation, and insert below.
(PC 2 - 2.2, 2.4)

Social
media
Accou
nt 1

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Social
media
Accou
nt 2

3. Set up the social media interface for both accounts. Make sure the home page for each
account is representative of Thebarton Senior College.
 Add the attached logo, contact details, college overview, photos and video link. Details
attached.
 Once completed, take screen captures of your social media interface and insert below.
(PC 2 - 2.3,)

Social
media
Accou
nt 1

Social
media
Accou
nt 2

4. For both social media accounts add two (2) users, (other students from the class).
 Like the videos and images that you have uploaded on both social media accounts.
Provide a screen capture below.
 Tag one student on one of the images that you have recently uploaded. Provide a
screen capture below.
 Add one post for each social media account. See attached document for post details.
Provide a screen capture below.

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 Confirm security of collaboration by providing one screen capture below of security
settings (or security actions) that you have configured on each social media account
demonstrating that permissions are required for each user to follow and share or
comment on posts. (PC 2 - 2.5, 2.6)

Social media
Account 1

Social media
Account 2

5. Link the Thebarton Senior College website address on both social media Accounts.
Provide a screen capture of both social media accounts and where the web site is linked
and insert below. (PC 2 - 2.6)

Social media
Account 1 Link

Social media
Account 2 Link

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Part C - Review use of social media tools and application in developing web presence

1. You are required to test and evaluate your Facebook Social media account using the
Unique IT organisational Social Media Tools checklist detailing your observations and
experience. (PC 3 - 3.1)

Unique IT Social Media Tools Checklist

Pass or Fail
– Does each
Action Required action meet your
Comments. (Minimum 10 words per point)
  expectations
(Yes/No only
required here)
Usability:
Are you able to use the software with ease?  
 
Learnability:
How easy is it for new users to learn to use the software?  
 
Preciseness
How prone to errors is the software?  
 
Are user elements (such as buttons, links and input text
Interaction:  
boxes) interactive and within convenient reach?
If a user makes a mistake while performing a task, can it be
Errors:  
rectified easily.
Repeatability:
How easy is it to repeat functions or tasks  
 
Comprehension: Is the language used in the software easy to understand  
Navigation: Is the site easily navigated  
Does the site flow easily without any obvious speed issues?
Web Speed: Test the Thebarton Senior website using the link  
https://tools.pingdom.com/. Attach a screenshot.
Enjoyment: Does this software provide an enjoyable user experience?  

2. Test your security settings for both social media accounts by performing a security check-
up following the Unique IT organisational social media policy. (PC 3 - 3.2)
 Confirm the following website security features are activated as per the Unique IT
organisational social media policy:
 User accounts are password protected with strong passwords
 Login alerts are on
 Using two-factor authentication (2FA)
 Add screen captures below

Facebook

Instagram

 Make a time to meet with your trainer to demonstrate how to fix the following 2 errors
on your Facebook social media account as per the Unique IT organisational social
media policy: (PC 3 - 3.2)

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 Demonstrate how to fix a spelling error on one Facebook post
 Demonstrate how fix a post on Facebook that was is not loading
 Add screen captures below

Error 1

Error 2

Observation Checklist
Assessor Only
To be assessed as satisfactory (S)
in this assessment task the Trainer/Assessor to complete
participant needs to demonstrate S N/S (Comment and feedback to
competency in the following students)
critical aspects of evidence
1. Was able to use the correct fix
one spelling error on a social
media post on Facebook using
☐ ☐
the correct function
2. Was able to fix a post on
Facebook that was is not loading
by Refresh the Page or using a
☐ ☐
different browser
Date: Assessor:

3. Determine effectiveness of your social media tools by completing the following tasks: (PC
3 - 3.3)
 View the statistics and numbers for your Facebook page using Facebook Insight
feature and attach a screenshot of below.
 View the statistics and numbers for your Instagram account using Instagram insights
feature and attach a screenshot below.

Facebook

Instagram

4. Review social media work completed by answering the following questions: (PC 3 - 3.4)
 How secure are the security settings?
 Are the contact details adequate in directing the customers to the organisations
website and to make personal contact?
 Do the posts market the business effectively?
 Do they meet the clients’ requirements?
 After your review, you notice that your password for your Facebook account is simple
and does comply with the Unique IT organisational social media policy. Apply the

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required changes by updating your Password to comply with the Unique IT
organisational social media policy.
 Add screen captures below

Password
change

5. Set up a meeting requesting feedback from the head of marketing to confirm the work you
performed on the Facebook and Instagram social media accounts. Your trainer/assessor
will be able to complete the position of the head of marketing. (PC 3 - 3.5)
 In this meeting, demonstrate the work you completed for both Social Media Accounts
by confirming:
 The posts, images and videos you added
 Security features added

Observation Checklist
Assessor Only
To be assessed as satisfactory (S)
in this assessment task the Trainer/Assessor to complete
participant needs to demonstrate S N/S (Comment and feedback to
competency in the following students)
critical aspects of evidence
1. Was able to demonstrate and
confirm the various posts,
images and videos you added to ☐ ☐
the Facebook and Instagram
platforms
2. Was able to demonstrate and
confirm the security features
☐ ☐

Date: Assessor:

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Data for Social Media Accounts

About Us
Thebarton Senior College is a senior specialist secondary school funded by the SA Government.

The College offers quality education in a wide variety of South Australian Certificate of Education and
vocational training courses.

As a United Nations Global Peace School, our students learn in a diverse cultural community that is
characterised by positive peace-building relationships.

Located just four kilometres west of the city, it is easily accessed by bus routes 286, 287, 288, H20-
H24, H31, H32, B10 and B12 from Adelaide and its suburbs.

Contact Details
Website: https://www.tsc.sa.edu.au/
Address: 40 Ashley St, Torrensville SA 5031
Phone: (08) 8159 3100
Email: info@tsc.sa.edu.au

Video Post:
About Thebarton Senior College
https://www.youtube.com/watch?v=-N1tcASSFrA

The following images can be found on the Moodle:

Logo

Post
College Principal
Eva Kannis-Torry

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Post
Study Options
At Thebarton Senior College we have a wide range of options for you to choose from.

Photo 1

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Photo 2

Photo

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