Business Model – rationale of how an d.

Getting the job done – helping

organization creates, delivers, and captures the customer reach their goals.
value. Customer does not need to
worry.
Business Model Canvas – developed by
e. Design – soul attraction of
Alex Osterwalder.
customer.
- Used to visualize building blocks f. Brand/Status – time has factor.
when you start a business including Image of the company.
customers, route to market, value g. Price – who offer the lowest
proportion. price with the same benefits.
- Composed of 9 blocks. h. Cost Reduction – cheaper
alternative, Example: instead of
using coffee, sugar, and milk, the
customer buys a 3 in 1 coffee.
i. Risk reduction –
assurance/reducing the risk.
Example: warranty, insurance,
money back guarantee.
j. Accessibility – creating a way to
have access to the product.
- The right side are external factors or Example: Grab helicopter
the things that a business has no k. Convenience/Usability – easier
control. way, it differs from getting the
- Left side composed of internal job done in a way that customer
factors or asset/resources of the has action. Example: Food Panda
business.
- Middle is the value or offer to
customers.
Value proposition – solves the customer
problem or satisfies a customer need.
- Does not have to be unique as long
as it gives value.
a. Newness – usually technological
based product.
b. Performance – doing things
better or giving better
performance than the competitor.
c. Customization –
algorithm/personalization. Give
the customer a sense of
personality.