5 marks – 1 page – 0.5 for added diagram.

10 marks – 2.5 pages

Mention keywords or diagram – Draw a circle for parts – Steps for hierarchy.
Long Questions (10 marks)
1. Functions of Management
 POSCORB – Planning, Organization, Staffing, Direction, Controlling, Coordination,
Reporting, Budgeting
2. Principles of Management Control (13-14)
 Assurance of Objective
 Efficiency of Control
 Responsibility
 Future Control
 Direct Control
 Reflection of Plan
 Organization Stability
 Individuality of Control
 Standards of Controls
 Controlling strategic points
 Exceptions
 Flexibility
 Review
 Action
3. Techniques of Management Control
 Balance
 TQM – Total Quality Management
 Kazam (continuous change)
 Activity Based Costing
 Target costing
 Benchmarking
 Just in Time
 Budgeting
 Capital Budgeting
4. Management Control in Function
 Production
 Inventory
 Marketing
 Personal
 Information & Technology
 Finance
5. Importance/Meaning/Definition Marketing Control
 CDIMPR
- Controlling wasteful marketing expenses
- Connecting marketing to finances
- Directing
- Detecting deviation in business
- Improving Sales force productivity
- Improving marketing performance
- Motivating
- Measuring effectiveness of marketing strategy
- Practically controlling the management activities
- Revising marketing plan
- Reform marketing strategy
- Return on every market investment.
- Resources rightly allocated.

6. Techniques for marketing control

 AEPS
- Annual Plan Control
o Sales Analysis
o Marketing
o Sales v/s market
o Financial Analysis
o Tracking Customer habit
- Efficiency control
o Advertising
o Distribution
- Profitability Control
o Identity functional exp
o Assign functional expenses to marketing!
o P&L account
- Strategic Control
o CRM
o Marketing Audit

7. Resistance to Control/Why resist

 Rational
 Emotional
 Personal
Types
 Sociological – Against group interest/ethics/norms
 Psychological - Feelings
 Logical – change not needed now, no visibility, changes at a higher cost.
8. Characteristics of IT
 ACEORTU
- Accuracy
- Appropriateness
- Concise
- Complete
- Current
- Continuous
- Economic
- Objective/Purpose
- Relevant
- Timeline/frequency
- Understanding/Easy to understand

9. Structured & unstructed Decisions

 Point of difference
- Nature
- Context
- Alternating
- Implication
- Criteria for selection
- Specific knowledge
- Reliable on
- Aspects of
- Validity
- Parameter
- Taken at/by

10. Concepts/ Elements of Computer System – Characteristic Feature

Input Processing
11. Characteristics/Features of Project (Short notes each)
 Features ISTV
- Interrelated Activities
- Specific Goal
- Specific Time
- Sequence of Activities
- Transcend
- Uniqueness
 Objectives
- Performance
- Cost Time
- (16 Points)
 Aspects
- Scope
- Time
- Cost
- Quality
- Risk
- Benefit

12. Define Project Planning and its objectives.

 Objectives – ACIS
- Anticipating
- Analyzing
- Controlling
- Coordinating
- Information flow
- Scheduling

13. Meaning, Definition and Features of project control

 Features - Scope Change, Quality control, schedule control, cost control

14. Meaning, Definition and Objectives of project audit

 ICEP
- Identifying factors affecting the project & quality
- Identifying various risk & impacts of project
- Identifying different training needs to the people
- Keep control over cost, control line
- Creates awareness about types of problems
- Controls over the magnitude of the problem
- Establishing Appropriate standards
- Providing clear pictures of things timely
- Providing Information how risk shall be mitigated.

15. Process of project audit

 Auditing
 Familiarization with project
 Designing audit program & document
 Conduct Audit
 Audit report
 Distributing Audit report

16. Methodology in implementing Business Management Control (Short notes also)

 Organize the company.
 Craft an executive strategy.
 Monitoring review improving performance.

Balance Score Card - Draw

17.
Short Questions
1. Characteristic of Management
 - Both Scene & arts, Continuous Activity, Dynamic, Net disciplinary, Social, Goal,
Probability, Universal Nature, Professional approach

2. Structured, Semi, Unstructured Decision
 Draw a diagram

3. Types of Control
3 types
 Feed forward
 Concurrent Control
 Feedback control

4. Features/Aspects/Elements of Management control

 PMSAEE
 Process & Structure
 Manager
 Strategy
 Assurance by Manager
 Effectively
 Efficiently

5. Types of Management Control

 Strategic Control
 Operational Control
 Annual Plan Control
 Profitability Control

Primary management Control

6. Designing Management Control

 HPLIDI
Hierarchy, process and procedure, Link change, Information flow
designing the control system, Implementing the control system (how to be implemented)

7. Factors affecting the management control.

8. Factors Affecting
 Nature of production process
 Nature of Operational Activities
 Magnitude of the operations
 Volume of production

9. Production Management
 PPCQQRRT
- Planning
- Production
- Control
- Quantity
Quality
Raw Material
Resources
Time & Machine state

10. Production planning

 AIODPQRS
- Action
- Activity
- Information
- Organization
- Efficiency
- Process
- Quantity
- Quality
- Resources
- Raw material
- Space

11. Objective of Production planning

(improve)
- Labor productivity
- Market growth
- Quantity
- Customer satisfaction
- Resource estimation
- Coordination
 (Remain same)
- Use of resources
- Flow of product
- Inventory
- Working environment
(Decline)
- Production Cost
- Distribution Cost
- Inventory cost
- Acquisition
- Rejection
- Damage

12. PPC
Production Planning PC - PRSL
- Planning
- Routine
- Scheduling
- Loading

Production Control PC
- Dispatching
- Follow up
- inspection
- Correction

13. Elements of Inventory or types

Types of Inventory (Elements and purpose + Speculative)
Elements
- RM
- WiP
- Consumable
- Finished Goods
- Spares
Purpose
- Transactable movement
- Buffer
- Moving
- Anticipating
- Decoupling
- Cycle
- Lot size
- Maintenance
- Safety
Speculative
- Bulk purchase
- City
- Anticipatory
- Fluctuation

14. Different Stock Levels

 Maximum Stock
 Reorder Level
 Average Level
 Minimum Level
 Safety Level
 Danger Level

15. Purpose/Goal of Inventory

AAGRR
- Avoiding loss of Sales
- Achieving efficiency & productivity
- Gaining Quantity Discounts
- Reducing Ordering cost
- Reducing Production Shortage

16. Inventory Control System

 Q system (with diagram) – Quality & consumption
-
 P system – Period of Inventory Maintenance

17. Techniques of Inventory Management (10 marks also)

 Stock level
 TQM
 ABC Analysis
 VED – Vital Essential & Desirable
 SDE – Scare Difficult Easily
 FSL – Fast Slow Low
 HMLI - high medium low no impactful
 GOLF – Gov Ordinary Local Foreign
 SOS – Seasonal Off seasonal
 XYZ – Based on Consumption. Closing
 JIT – Just in Time
 Safety
 VMI – Vendor Managed Inventory
18. Inventory Replenishment System
 Periodic Reorder
 Periodic Review

19. Economic Order Quantity (Formula + Diagram)

20. Ordering Costing and Carrying Cost

 OC – Price Comparison, Order of placing, receiving & inspection, storing, admin
expenses, Transport.
 CC – Warehousing, Material Handling, insurance, Deterioration/Spoilage, obscene,
Admin expense, Interest paid of capital invested.

21. ABC Analysis (Table + Type)

22. Factors affecting inventory control. (Positive + Negative)

 Manufacturing
 Storage
 Market
 Others

23. Process of marketing control

 Establishes the performance standards.
 Evaluate the performance according to standard.
 Corrective Action

24. Steps/Process of marketing control

 Objective/Standard
 Monitoring performance
 Compare
 Improve

25. 5 Ps of M
 Product, Price, Promotion, Place, People

26. Controls In Personal areas ADOT

 Appraisal of employees
 Disciplines policies
 Observation
 Training

27. Reasons for resistance/How to overcome Resistance to control.

28. Correlation between management level – decision – IT

Strategic op stricture different It system
29. Purpose of MIS
30. Difference between MIS (Management Information system) & DSS (Decision Support
System)
31. Management and Import System
32. Types of Projects (National, international, Industrial, Project based on Tech, Ownership,
Size, Infrastructure- Need based project)
33. Factors affecting project.
34. Project Life cycle (Draw)
35. Dimensions & Scope of project management
 Dimensions: Cost – Time – Quality
 Scope – Scope, Management plan, work breakdown
36. Process of project planning (Circle)
Steps: Identification – Formulation – Appraisal - Selection
37. Objectives of Project Control
 Primary
 Secondary
 Tertiary
38. Types of Project Control
 Feed forward
 Continuous
 Post control
39. Objectives of project audit