MM ELEC 305

INTERNATIONAL MARKETING

VITAL CONCERNS TO RECALL IN INTERNATIONAL MARKETING

SOME CURRENT DEVELOPMENTS IN INTERNATIONAL MARKETING

06.MARCH.2023
PRESENTED BY : JOEL R. TOMAS, MBA
VITAL CONCERNS TO RECALL IN INTERNATIONAL MARKETING

1. Cultural Differences: It's crucial to understand and respect cultural

differences when marketing internationally. This includes language, customs,
traditions, beliefs, and values.

2. Market Research: Conducting thorough market research is essential before

entering a new market. This includes studying consumer behavior, market
trends, and competitors.
VITAL CONCERNS TO RECALL IN INTERNATIONAL MARKETING

3. Local Laws and Regulations: It's essential to comply with local laws and
regulations to avoid legal issues and negative publicity.

4. Branding and Communication: Adapting branding and communication

strategies to local markets is crucial to creating a strong brand presence and
connecting with consumers.
VITAL CONCERNS TO RECALL IN INTERNATIONAL MARKETING

5. Logistics and Distribution: Understanding logistics and distribution channels in

the local market is important to ensure products reach consumers efficiently.

6. Pricing Strategies: Pricing strategies should be adapted to the local market to

remain competitive while maintaining profitability.
VITAL CONCERNS TO RECALL IN INTERNATIONAL MARKETING

7. Product Localization: Adapting products to local preferences and needs is

important to meet customer expectations and remain competitive.

8. Building Relationships: Building strong relationships with local partners and

stakeholders is important to establish trust and credibility in the market.
VITAL CONCERNS TO RECALL IN INTERNATIONAL MARKETING

9. Technology and Digital Marketing: Utilizing technology and digital marketing

strategies can help reach a wider audience and improve brand visibility.

10. Flexibility and Adaptability: Being flexible and adaptable to change is crucial
in international marketing as markets and consumer preferences can change
rapidly.
SOME CURRENT DEVELOPMENTS IN INTERNATIONAL MARKETING:

1. E-commerce: The rise of e-commerce has allowed businesses to reach

consumers in new markets without having to establish a physical presence.

2. Social media marketing: Social media platforms like Facebook, Instagram, and
TikTok have become important marketing channels for businesses to reach
consumers globally.
SOME CURRENT DEVELOPMENTS IN INTERNATIONAL MARKETING:

3. Personalization: Personalization has become increasingly important in

international marketing as consumers expect tailored experiences.

4. Sustainability: Consumers are becoming increasingly environmentally

conscious, and businesses are responding by implementing sustainable
practices and messaging.
SOME CURRENT DEVELOPMENTS IN INTERNATIONAL MARKETING:

5.Localization: Adapting products, branding, and messaging to local markets has

become crucial in international marketing.

6. Influencer marketing: Influencer marketing has become an effective way for

businesses to reach new audiences in different markets.
SOME CURRENT DEVELOPMENTS IN INTERNATIONAL MARKETING:

7. Augmented reality (AR): Augmented reality has become an innovative way for
businesses to enhance the customer experience and engage with consumers in
different markets.
SOME CURRENT DEVELOPMENTS IN INTERNATIONAL MARKETING:

7. Augmented reality (AR): Augmented reality has become an innovative way for
businesses to enhance the customer experience and engage with consumers in
different markets.
THANKS FOR YOUR ATTENTION