8.
Mondex Branded Cards
TM
The Mondex Brand Mark represents the Mondex electronic cash product, worldwide. Mondex
provides the more secure, reliable, and flexible global alternative to cash.
1. Graphic Standards for the
MasterCard® and Mondex
Brands Composite
The MasterCard and Mondex Brands Composite
(hereafter referred to as the “Mondex Brand Mark”)
consists of the word mark “Mondex” in white,
highlighted by a drop shadow, within the MasterCard
Interlocking Circles Device. The Mondex Brand Mark
must always be printed using full-strength inks and
appear in its entirety. Neither the lettering, drop
shadow, nor the Interlocking Circles may appear
separately. Never use the Mondex Brand Mark as
a decorative device or repeat pattern.
A. Color Standards
The Mondex Brand Mark Color Version in match
colors, which must be used on all cards, is reproduced
as follows: the left circle reproduces as solid Mondex
Blue, the right circle and ® symbol reproduce as solid
Mondex Yellow. The word mark Mondex and the TM
symbol reverse to white, and the drop shadow is
reproduced in black. SEE FIGURE 8.1.A.
In lieu of Mondex Blue and Mondex Yellow,
P
PANTONE ®*
299 and P
PANTONE 137C, respectively,
may be used. The Mondex Brand Mark must never
be used against backgrounds of light blue, yellow,
combinations of these colors, or other colors that
provide insufficient contrast.
* PANTONE® is a registered trademark of Pantone, Inc.
2005 MasterCard Internatinal Incorporated
B. Minimum Free Space
No visually distracting graphic elements may
surround or encumber the Mondex Brand Mark.
This includes text, shapes, or tag lines, as well as
member or A/CB partner identifications. Use a
distance equal to the radius of one of the circles
as minimum free space.
C. Use on Proprietary Cards – ATM,
Debit, Electronic Cash
The Mondex Brand Mark must appear on the
card front of all Proprietary Cards that utilize
the Mondex application. The Mondex Brand
Mark should be positioned on the right side;
recommended positioning is the upper right
(preferred) or lower right (alternate) corner.
The minimum size is 19.0mm (0.75") in width.
SEE FIGURE 8.1.B.
D. Visual Parity for the Mondex
Brand Mark
The Mondex Brand Mark must be presented with
visual parity ((e.g., size, prominence, frequency,
and color reproduction) when it appears with
other approved acceptance brand marks on cards.
Whenever another acceptance brand mark appears
with the Mondex Brand Mark, the Mondex Brand
Mark must be sized equal to or greater than the
other brand mark. SEE FIGURE 8.1.C.
MONDEXTM BRANDED CARDS 8.2

FIGURE 8.1.A MONDEX BRAND COLOR STANDARDS

FIGURE 8.1.B MONDEX BRAND MARK MINIMUM SIZE

FIGURE 8.1.C VISUAL PARITY FOR MONDEX BRAND MARK

2005 MasterCard International Incorporated

MONDEXTM BRANDED CARDS
When the Mondex Brand Mark is displayed with
other acceptance brand marks in a horizontal
format, the height of the Mondex Brand Mark
must at least be equal to the height of the other
acceptance brand marks while adhering to
minimum size requirements.
When the Mondex Brand Mark is displayed with
other acceptance brand marks in a vertical format,
the width of the Mondex Brand Mark must be at
least equal to the width of the other acceptance
brand marks while adhering to minimum size
requirements.
Alternatively, when sizing the Mondex Brand Mark
to be equal with other acceptance brand marks
that are in non-standard formats ((e.g., square,
round, oblong), equal size should be measured
by area. The area (height x width) of the Mondex
Brand Mark must at least match the area (height
x width) of the largest-sized other acceptance
brand mark displayed. R Refer to Section 9.3. for
additional information.
2005 MasterCard International Incorporated
8.3
2. Chip Contact Plate
Minimum Free Space
The placement on a card of a chip bearing any
MasterCard International application including
the Mondex electronic cash application must
conform to International Standards Organization
(ISO) specifications. A maximum chip contact plate
area has been determined to prevent the chip
contact plate from being damaged by ISO-specified
embossing that occurs on MasterCard cards and
proprietary cards. Refer to Section 11.8 for the exact
placement and dimensions.
Any impact printing (other than ISO-specified
embossing) that occurs on the front or back of a
card after the chip has been embedded must not
come closer than 1.5mm (0.063") to the chip
contact plate area occupied on the front of the
card, or damage to the chip may result. SEE FIGURES
8.2.A AND 8.2.B.
No visually distracting graphic elements may directly
surround, encumber, or be printed directly on the
chip contact plate. This includes text, tag lines,
logotypes, shapes, strong background patterns, and
any element that in effect brands the chip. Except
for non-distracting background patterns/imagery,
all printing prior to chip embedment must maintain
at least a minimum free space of 1.5mm (0.063")
around the chip contact plate on the front of a card.
3. Original Global Founders
For additional information regarding the Original
Global Founders card design option, please refer to
the Mondex Brand Manual.
MONDEXTM BRANDED CARDS 8.4

FIGURE 8.2.A MINIMUM FREE SPACE FOR CHIP CONTACT PLATE

(CARD FRONT)

FIGURE 8.2.B MINIMUM FREE SPACE FOR CHIP CONTACT PLATE

(CARD BACK)

2005 MasterCard International Incorporated