A MICRO PROJECT REPORT

ON
EXAMPLE OF DESIGN LED INNOVATION
OF

Innovation and Entrepreneurship (KMBN 302)

For the partial fulfilment of

MASTERS OF BUSINESS ADMINISTRATION
BATCH 2021-
2023 (MBA III
Sem)
Submitted to:- Submitted by:-
Dr. Namita Nath Kumar Sakshi Gairola
(Assistant Professor) Sakshi garg
shivani Singh
SimranKhatri
shubhamjain

Simran singh

AJAY KUMAR GARG INSTITUTE OF MANAGEMENT

27th K.M Stone, NH—24, Delhi Hapur Bypass Road, Adhyatmik Nagar,
Ghaziabad- 201009
 DESIGN LED INNOVATION

Design-led innovation refers to the philosophy that businesses should be forward-

thinking and problem-solving. It takes the principles of design and applies them to
the running of a company. The popularity of design-led innovation is growing as
its success becomes evident. 

TWO EXAMPLE OF DESIGN LED INNOVATION

Airbnb
It would have seemed ludicrous once, but many of us have now become
comfortable renting out our homes or staying in the homes of total strangers?
That’s largely thanks to Airbnb, and the company has no shortage of energy and
resources into effective UX design so that users feel, well, at home.
Whether on desktop, mobile, or its app, Airbnb offers an intricate system of filters
to allow users near-total control over the type of property they’re looking for,
including price, amenities, size or host language. Availability is usually updated
instantly, the company’s sturdy two-way rating system gives users confidence, and
booking is a breeze – a far cry from the cumbersome payment systems that typified
old-fashioned home share websites.
Given that the company’s digital offerings have to be usable and attractive
anywhere in the world – Airbnb supports more than 25 languages and operates in
191 countries – they employ a huge team of UX designers to ensure their products
look good everywhere.
“Design is taken very seriously here. It’s on the same level as product management
or marketing,” 
“A lot of our design work is very typographic, and we think a lot about colors and
language and white space,” he added. “We always ask, can we show this to anyone
and have them understand and use it? It’s a little bit of art and a little bit of
science.”

REASONS FOR SELECTING THIS EXAMPLE

The main reason for selecting this example is that we can’t rely on
traditional sciences to solve problems.
 AirBnB was founded by designers, and the application of their expertise in running
the business is what made it successful. In a video by Design Week, the founders talk
about how they started their business in the way they thought they were supposed to
run it – with ‘Silicon Valley values’ where ‘everything has to be solved with code’.
But this didn’t work for AirBnB and they rethought how to run their company based
on what they knew: design.

“Design is used to create a culture… where people are conditioned [to] be their most
creative. Because, in my mind, I believe that’s the only way we’ll overcome
challenges that are ahead of us. The best way to prepare for that is to design a culture
and an environment where people can be their most creative.”

Netflix
In many ways, user experience has always been at the very core of Netflix’s
success.
After all, the streaming company disrupted an entire industry – and put the
likes of Blockbuster out of business – by allowing users an on-demand
viewing experience from the comfort of their couches.
“Netflix understands that when consuming media, you are at the mercy of
one of the most important rules of interface design: Don’t make me think,”
designer Justin Ramedia has written .
To achieve that zen-like user experience, Netflix organizes its desktop
experience with a global navigation bar at the top of the homepage. Scrolling
the page reveals content categories arrayed in carousels, with thumbnails
that expand upon hover – and even begin airing a short clip or trailer after a
few seconds.
Small touches like that abound on the company’s various platforms. Netflix
even personalizes the image  advertising each piece of content to tailor it
your taste. Is it any wonder that 80 percent of Netflix’s watched content is
based on the company’s recommendations?
The company has also refused to rest on its laurels. As recently as July,
Netflix announced a spate of upgrades intended to improve the TV user
experience, including a smoother search function and easier access to your
saved titles.
“While this may feel like an obvious update to some, validating that this TV
experience was better for our members took extensive research, testing, and
technology improvements,” said Stephen Garcia, Netflix’s Director of
Product Innovation.
“Along those lines, we will continuously learn from our members and evolve
the TV experience so that it gets even more simple, fun and easy to find the
stories that make Netflix great.”
REASONS FOR SELECTING NETFLIX AS A DESIGN LED
INNOVATION.

Within the past decade, there isn’t a better example of a business that has
pivoted on the basis of customer preferences, wants and needs than Netflix.
And there’s no better example of a business that didn’t, than Netflix
competitor Blockbuster. While Blockbuster held fast to its business
model, Netflix pivoted using design thinking to become an on-demand
streaming site in response to cable’s competition and, more importantly, to
its customer needs and expectations.

But Netflix didn’t stop there. Recognizing the value of design thinking to
constantly hone its business model, Netflix teams were encouraged to look
for new opportunities to delight customers as a way to drive better
engagement and new revenue.

Netflix began to create its own content, original movies and series, which
changed the entertainment landscape.
CONCLUSION

THUS,Design is about creating solutions and providing what users need. That’s the
essence of design-led innovation: being user-friendly. If your clients and customers
like engaging with you, that’s good news for everyone. So if you’re interested in the
advantages of design-led innovation, then perhaps it’s time to change the way your
company thinks.