“A STUDY ON THE EFFECTS OF ADVERTISEMENT

CHANNELS ON CONSUMERS BRAND PREFERENCE

WITH RESPECT TO SKIN CARE PRODUCTS”

A PROJECT SUBMITTED TO

UNIVERSITY OF MUMBAI FOR PARTIAL COMPLETION

OF THE DEGREE OF

BACHELOR OF MANAGEMENT STUDIES

UNDER THE FACULTY OF COMMERCE

BY

MS. SHAIKH RUKSAR BANOO

SEAT NO: BMS006170

UNDER THE GUIDANCE OF

PROF. NILIMA NIMJE

CHANGU KANA THAKUR ARTS, COMMERCE AND SCIENCE

COLLEGE (AUTONOMOUS)

Plot No.1, Sector-11, Khanda Colony, New Panvel (W),

Dist – Raigad, Maharashtra, India -410206

ACADEMIC YEAR

(2022 - 2023)
 “A Study On the effects of advertisement channels on consumers brand
preference with respect to skin care products”

A Project Submitted To

University of Mumbai for Partial Completion

of the Degree of

Bachelor of Management Studies

Under the Faculty of Commerce

By

Ms. Shaikh Ruksar Banoo

Seat No: BMS006170

Under The Guidance Of

Prof. Nilima Nimje

Changu Kana Thakur Arts, Commerce and Science College (Autonomous),

Plot No.1, Sector-11, Khanda Colony, New Panvel (W),

Dist – Raigad, Maharashtra, India - 410206

Academic Year

(2022 - 2023)
 Changu Kana Thakur Arts, Commerce and Science College, New Panvel
(Autonomous)
Re-accredited ‘A+’ Grade by NAAC

‘Collage with Potential for Excellence ‘Status Awarded by University Grants Commission

‘Best College Award’ by University of Mumbai

Department of Management Studies

CERTIFICATE

This is to certify that Miss. Shaikh Ruksar Banoo Yusuf has worked and duly
completed her project work for the degree of Bachelor of Management Studies under
the faculty of Commerce in the subject of Marketing and her project is entitled “A
STUDY ON THE EFFECTS OF ADVERTISEMENT CHANNELS ON
CONSUMERS BRAND PREFERENCE WITH RESPECT TO SKIN CARE
PRODUCTS.” under my supervision.

I further certify that the entire work has been done by the learner under my guidance
and that no part of it has been submitted previously for any Degree or Diploma of
anyUniversity.

It is her own work and facts reported by her personal findings and investigations.

Name of Guiding Teacher Signature of Principal

Prof. Nilima Nimje Prof. (Dr.) S. K. Patil

Signature of External Examiner

Date of Submission:
 DECLARATION

I the undersigned Miss. Shaikh Ruksar Banoo Yusuf here by, declare that the work embodied
in this project work title “A STUDY ON THE EFFECTS OF ADVERTISEMENT
CHANNELS ON CONSUMERS BRAND PREFERENCE WITH RESPECT TO SKIN
CARE PRODUCTS”

Forms my own contribution to the project work carried out under the guidance of Prof. Nilima
Nimje is a result of my own project work and has not been previously submitted to any other
University for any other degree to this or any other university.

Whenever reference has been made to previous works of others, it has been clearly indicated
as such and included in the bibliography.

I, here by further declare that all information of this document has been obtained and presented
in accordance with academic rules and ethical conduct.

(Ms. Shaikh Ruksar Banoo)

Certified by

Prof. Nilima Nimje

 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the depth is so
enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions in
the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this
project.

I would like to thank my Principal, Prof. (Dr.) S. K. Patil for providing the necessary
facilities required for completion of this project.

I take this opportunity to thank our Coordinator Prof. Kushalkumar Kurani for his moral
support and guidance.

I would also like to express my sincere gratitude towards my project guide Prof. Nilima Nimje
whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference books and
magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in the
completion of the project especially my Parents and Peers who supported me throughout my
project.
 TABLE OF CONTENTS

SR. NO. NAME OF THE TOPIC PAGE NO.

01 Executive Summary 01