Professional Documents
Culture Documents
2 - Full Stack - Funnel Mapping
2 - Full Stack - Funnel Mapping
Marketing funnel
IDEA: CONTENT:
● Objections articles ● Blog Post
● E-Book
● Problem/ Solution Articles ● Video
● E-Magazine
● Comparison articles ● Audio
● Contests
● Mythbuster articles ● Podcast
● Price comparison articles ● Infographic
● Competition comparison articles ● Research paper
● Q & A sessions / Coffee & Fashion chats ● Webinar
● Top of the mind industry topics ● Interview
● Value based topics ● Online course
https://www.youtube.com/watch?v=09UhZrLuMh4 https://www.youtube.com/watch?v=e1Fg8ZzlbtE
Content:
● Giveaways
● Ambassadors
● Case Studies
● Trials
● Panel Discussions
● Reviews & Testimonials
● Social Media Posts & Shares
● Blog Comments
● Success Stories
● Survey
● Contest Entries
● Heavy on BFG
● Product focused
● Short product page includes:
description, product, and prices
● Membership points
● Loyalty
https://www.blume.com/pages/blumetopia
Sales
PRODUCT If not
intere
d PAGES sted
reste
nte
If i o
s t ting
fer
Re targe
PRODUCT
Re PAGES
(S1 Content) ted
res
Landing Page If no If in te
t int
eres
ted
Digital Ads If n
ot in
tere
(S1 Content) Retargeting People
ste
d
Then send an
benefit, urgency
content
EMAIL MARKETING
AUTOMATION
Sales
(Quizzes
Landing
Product
S1 Content Page) S2 Content
Quizzes To get Quizzes
Landing
customer Page S3
Content
email
Product
And or
Abandoned
Cart
Social media, Social media, website, Social media, Social media, WOM,
collaborated brand E-commerce,
collaborated brand e-commerce, search e-commerce,
in-store offline retails
in-store engine online forum