VALUATION AND NEGOTIATION OF TECHNOLOGY

STAGE 2 COMPREHEND INTELLECTUAL PROPERTY

CRISTIAN DAVID RICO SÁNCHEZ

CODE 1070960969

NO. GROUP: 212032_163

TEACHER: VICTOR MANUEL RODRIGUEZ CASTIBLANCO

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

INDUSTRIAL ENGINEERING

FACATATIVÁ – CUNDINAMARCA

2023
 2. According to the understanding of the previous references and your own
research on internet, each student of the group chooses one of the following topics
to broaden his knowledge:
● Patents
● Copyrights
● Trademarks
● Industrial Designs
● Trade Secrets
R/ for the development of the activity I choose the subject of patents.
3. Within the first two weeks of the Step 2, each student posts the topic selection in
the Discussion forum – Unit 1, according to the following chart, also, as a group,
identify who will be the student in charge of delivering the final document at the
Evaluation Environment:
Activities Assignment and Work Responsibilities

Group Number: 212032_163

Unit name: STAGE 2 COMPREHEND INTELLECTUAL PROPERTY

Selected topic Student name

Patents
CRISTIAN DAVID RICO SÁNCHEZ
Copyrights Student 2. Name

Trademarks Student 3. Name

Industrial Designs Student 4. Name

Trade Secrets Student 5. Name

Student chosen to submit the final Student Name

document to the Evaluation
Environment:

Each student must respect the other students´ selection, it means for example, if
one student selects Patents, none of the other four students can develop the
Patents, they must choose another topic. In case a second student presents the
development related to Patents, it won´t be evaluated.
4. According to the topic chosen previously the review of Unit 1 references and
your own search on internet, each student must: Design a creative presentation in
the interactive tool Pow Toon, including the following:
● Cover: Student name, Group number, Date, Selected topic (Patents, Copyrights,
Trademarks, Industrial Designs, Trade Secrets)
● Selected topic definition
● An example to illustrate how to protect intellectual property with the selected
topic
● Which one is the Colombian office in charge of ruling the registration according
to the topic?
● What is the registration process according of the selected topic?
● Does the registration require any fee? How much is it?
● References used
R/ video link: https://youtu.be/lD5JvLpkDSk

Collaborative.
The group must develop the following activities:

Company or enterprise Votes

Industrias La Coruna S A S CRISTIAN DAVID RICO SANCHEZ 
 Company or enterprise selected

7. Once the company or enterprise has been selected by the group, each student
develops the following activity: In this stage of the course, We seek to propose a
creation, modification or improvement of a product, service, process or system
through the aplication of the Canvas Model Business, You can find it as Annex 2,
which is an Excel file, that file contains the instructions and the model you should
fill with the information you collected from the company or enterprise selected to
work in. In the Canvas model, you must identify some topics that you should
distribute using the following chart.
Name of student Topic to develop
CRISTIAN DAVID RICO SANCHEZ Market segmet Value Proposal
Channel Customer relationship
Sources of income Key resources
Key Activities Key partners
Costs Structure Customers

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSAL CUSTOMER RELATIONSHIP MARKET SEGMENT
For Industrias La Coruña S.A.S, the key The activity to which the company What is the value social networks
clients are market chains such as Industrias La Coruña S A S is proposition of
Grupo Éxito and Colsubsidio. dedicated is Processing and Industrias La customer service for complaints and
• Integration of retail chains and preservation of fruits, legumes, Coruña? claims
increased participation vegetables and tubers. The value
of private label increases power of proposition is the website
the last link of the production of a
chain, exerting increasing pressure on product taking into
producers account the
• Increased participation of food highest quality
service in consumption standards, with
poses opportunities and challenges which they can
for producers offer comforting
• High energy prices increase experiences to
production costs each client.
• Greater relative development of
other economic activities
increases competition for labor
• Development of different digital
platforms for electronic commerce.
• Development of new products and
inputs for the industry.
• New market segments
• Demand for products that meet
specific needs
of health or lifestyles, such as:
Products free of
Gluten free, vegetarian and vegan
options ·         individuals
·         Companies
·         Associations
·         government entities

VER PLANTILLAS
PREMIUM
KEY RESOURCES CHANNELS
• Integration of retail chains and
Processing and preservation of increased participation
fruits, legumes, vegetables and of private label increases power of
tubers. the last link of the
employees chain, exerting increasing pressure on
producers
facilities • Increased participation of food
service in consumption
poses opportunities and challenges
for producers
• High energy prices increase
production costs
• Greater relative development of
other economic activities
increases competition for labor
• Development of different digital
platforms for ecommerce
• Development of new products and
inputs for the industry.
• New market segments
• Demand for products that meet
specific needs
of health or lifestyles, such as:
Products free of
Gluten free, vegetarian and vegan
options.

COSTS STRUCTURE SOURCES OF INCOME

fixed costs
services, administration expenses, supplies, rent Sale of assets. ...
Internet; Sale of fruits, legumes, vegetables and canned tubers. ...
phone; Rent. ...
depreciation of machinery and equipment; Savings and investment accounts. ...
Low-risk Collective Investment Fund. ...
Wages and salaries;
marketing; E-commerce (online sales)
taxes, among others.
Variable costs
raw material;
purchase unit;
Unit cost;
units used;
total.
production costs;
product packaging;
transport
8. Once you complete the Canvas model in the Excel file, you must make a
group executive meeting, taking into account the following situation:
Each student must Imagine they are the CEO of the proposed company or
enterprise and you are going to present the results obtained from the Canvas
model to the stakeholders in the meeting, then, each student should propose
three arguements for or against the proposed model; at the end of the
meeting you must inform which VALUE PROPOSAL is the best opportunity in
the next chart.
Group number: 212032_163 Date: MARCH 12, 2023
VALUE PROPOSED SELECTED By The selected value proposition is the
the group one implemented in the company
INDUSTRIAS LA CORUÑA SAS,
focused on opening new distribution
channels in search of expanding the
client portfolio.
The global food trade is essential for all
countries, but it is necessary to reform
its rules and regulations with the aim of
promoting the trade of healthy and
nutritious food, instead of simply cheap
ones, as promoted by the World Food
Organization ( FAO). Facilitating the
export of basic products to feed the
planet was a post-war imperative. But
this emphasis has changed, as
"staples intensify into synonymous with
industrialized processed foods"
Bibliographic references.
John P Mc Manus. (2012). Intellectual Property: From Creation to
Commercialization: A Practical Guide for Innovators & Researchers. Oak Tree
Press. pp 125-128
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/l
ogin.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=edslive&scope=site&ebv=EB&
ppid=pp_126

Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The
Power of Intangible Assets. Chapter 1. The Intangible Landscape - Understanding
Core Concepts (pp 1-58). Los Angeles: Sage Publications Pvt. Ltd.
Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video]. Recovered from:
https://repository.unad.edu.co/handle/10596/35814