WORKSHEET 1

UNIT 3
UNDERSTANDING AN AUDIENCE IN CREATIVE MEDIA PRODUCTION

1
1.1
Please list at least 3 research methods you have used on the course so far.
Primary research When I made my horror poster, I showed people in the class my design to see if they
liked it. I did make some changes when I showed it to my teacher.
Secondary research I found using worksheets helped me on the Blair Witch Project. All 7-worksheet
helped me focus on what I needed to look at.
Contextual Research Before we made our trailer, we looked at shot types, this was helpful for making
videos.

2
1.1
What is qualitive research?
Qualitative research is a type of research that aims to gather and analyse non-numerical data in order to gain
an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation
Sourced from Google.
I understand this as open questions on forms or surveys it qualitive because there is more detail. 

What is quantitative research?

Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It
is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist
and positivist philosophies
Sourced from Google 
I understand this as closed questions on a form or survey there is less detail, its easier to read and make
graphs.

What is primary research?

Is research you do yourself, like getting feedback from my peers from chats in class or make a survey.
What is secondary research?
Is research someone else has already done, I can find this on the internet, in books, on tv.
 

3
1.1

Identify at least 3 elements you would need to build an “audience profile” for one of the media products
you have created on the course so far? (Horror Film Poster / Lost Short Film / Blair Witch Trailer Project)

Age
Job
Interests and hobbies

This helps me understand who might watch my film and why.

JC
 WORKSHEET 1
4
1.2
 
From the list below of communication methods and skills select which ones you will be using for each of
the projects listed in this section. You may use the same methods and skills in more than one project.
 
Use of camera
Use of editing
Use of sound (Music/ dialogue/effects)
Narrative
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Research Skills (Secondary research of short films, horror films, interactive films)
 
 
 
Horror Film Poster
 We had to research by watching some YouTube videos doing work sheets
and being creative
We edited pictures using photoshop to make the poster.
 
Lost Short Film
 
 We had to work in teams do a mood board slash story board and do
recording and filming to produce a trailer and put it on YouTube
 
Blair Witch Trailer Project
We had to research using worksheets for a number of things one of these
was sounds and lines said in the trailer. We had to this because we needed
to know because we had to record the lines for our own trailer.
We had to film using a camera.
We has to edit the trailer once filmed.

JC
 WORKSHEET 1

5
1.2
 Looking at the projects above pick one communication method and skill that you have
used in more than one project, compare how you have used them differently.
 Editing Skills

Horror poster we edited photos using Photoshop to make posters.

Blair Witch we edited video using Premiere to make a trailer which was similar to one
we saw in class.

JC
 WORKSHEET 1

6
2.1
 
Apply the following media processes and skills to the projects you have worked on, you
may apply some of these processes and skills to more than one project. Be sure to paste
a link to your Weebly page for each project.
 
Storyboarding
Script writing
Foley
Video Editing
Photoshop
Primary Research
Secondary Research
 
Horror Film Poster – paste link to this project here
 https://staceyclarkleveltwomedia2223.weebly.com/horror-
hotel.html
Photoshop
Primary Research
Secondary Research

 
Lost Short Film – paste link to this project here
 https://staceyclarkleveltwomedia2223.weebly.com/sound-
design.html
  Storyboarding
Video Editing
Secondary Research

 
Blair Witch Trailer – paste link to this project here
 https://staceyclarkleveltwomedia2223.weebly.com/sound-design.html
https://staceyclarkleveltwomedia2223.weebly.com/blair-witch-page.html
Storyboarding
Script writing
Foley
Video Editing
Photoshop
Primary Research
Secondary Research

JC
 WORKSHEET 1

7
2.2
This time focusing on THE BLAIR WITCH TRAILER PROJECT ONLY how successful do you feel you used
the following communication methods and skills? Provide one example below for each of the following
methods and skills.
 
Use of camera
 
Use of editing
 
Use of sound (Music/ dialogue/effects)
 
Narrative
 
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
 
Research Skills (Secondary research of short films)
 
 
Looking at all the above please answer the following.
 
 
 What worked well?
Use of camera – My shots match the trailer we were shown in class.
Use of editing – I found using the software pretty easy, I had all the clips and they fit together well.
Use of sound (Music/ dialogue/effects) – The lines Elizabeth recorded sounded good and worked with
the videos well.
Narrative – From my trailer I think people will want to know what has happened to the teenagers.

Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations) – Having worksheets

helped me with my writing as I knew I had to fill out all the boxes.

Research Skills (Secondary research of short films) – Using the worksheets to look at the trailer helped
keep me focused.

What would you do differently and why?

 Use of camera – we needed to not taken as long to record each shot for the video
Use of editing should of asked for more help as I find it hard to concentrate and remember what ben
has said
Use of sound (Music/ dialogue/effects) making sure each audio sounds the same for the trailer
Watch videos to try and help me
Narrative trying to concentrate and trying to make my words and punctuation better to read.
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Make a survey and make sure the questions are easy to answer.
Research Skills (Secondary research of short films
To have actually watch the movie trailers for the horror movies.
JC