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    Manpreet Kaur
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    This document compares traditional and digital marketing. Traditional marketing involves print, broadcast, and direct mail media like newspapers, TV/radio ads, and mailers. It is not as cost effective and is difficult to target specific audiences. Digital marketing uses online channels like websites, search, social media, email and mobile apps, allowing personalized outreach to a large audience at a lower cost. Both aim to increase revenue, leads, brand awareness, retention and reduce costs while attracting people to websites and creating engaging blogs.

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    This document compares traditional and digital marketing. Traditional marketing involves print, broadcast, and direct mail media like newspapers, TV/radio ads, and mailers. It is not as cost effective and is difficult to target specific audiences. Digital marketing uses online channels like websites, search, social media, email and mobile apps, allowing personalized outreach to a large audience at a lower cost. Both aim to increase revenue, leads, brand awareness, retention and reduce costs while attracting people to websites and creating engaging blogs.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    16 views12 pages

    Presentation 2 PDF

    Uploaded by

    Manpreet Kaur
    This document compares traditional and digital marketing. Traditional marketing involves print, broadcast, and direct mail media like newspapers, TV/radio ads, and mailers. It is not as cost effective and is difficult to target specific audiences. Digital marketing uses online channels like websites, search, social media, email and mobile apps, allowing personalized outreach to a large audience at a lower cost. Both aim to increase revenue, leads, brand awareness, retention and reduce costs while attracting people to websites and creating engaging blogs.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 12

    Traditional Vs

    Digital
    Marketing
    Digital Marketing
    Digital marketing –The promotion of product & services through the
    Electronic medium like internet,(SEO ,PPC, Email marketing, Affiliate
    Marketing )Social media sites,(face book twitter, LinkdIn,Google+etc.)mobile
    applcation
    Pros of Digital Marketing
    Digital Marketing is cost effective.
    It is easily find out target audience.
    Common platform irrespective of the company size and strength.
    Larger number of audience.
    Personalized informations.
    TRADITION MARKETING
    Tradition marketing the promotion of product and services through the TV,
    Telephone, printing, news papers, Broadcast, banner, door to door, hire
    models sponsorship,
    2. Tradition Marketing is not cost effective.
    3.Difficult to find out target audience.
    Traditional Marketing
    includes-
    1. Print Media (News Papers, magazines ads, newsletters, brochures and
    Other printed materials, Templates)
    2. broadcast media(TV Ads and radio ads)
    3. Direct Mail (Post cards and catalog)
    OBJECTIVES OF STUDY:-

    • Increase in revenue
    • Increase leads for sales team
    • Reach new customer segments
    • Increase brand awareness
    • Improve customer retention
    • Reduce marketing costs
    • Reduce customer service costs
    • How To Attract Peoples To Our Website
    • Create An Amazing Blog
    Traditional
    Marketing
    VS
    THANK YOU

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