BUSINESS PLAN

I. INTRODUCTION
A. The Business Concept and The Business Model
The “MacEgg” is a food business that is an American Styled breakfast. This is a
good business since most of our fellow students, teachers, friends, that lives far away
from school skips breakfast because of being in a hurry in coming to school or busy
doing thier duties which results them to lose focus in the class. Thus, aside of being
affordable, it is healthy and a good food for our body. This business will be market
through order, physical stall and strolling. As of the order process, online customer can
have an easy access to inquire and discover more about the product for we will be
launching our own Facebook Page which helps them to order in an accessible way. For
our physical stall, the snack corner can be found inside the premises of Mahayag
School of Arts and Trades at the covered court.
The business is in the Micro state in terms of financial costs for the
capital which is Php 3,600. 00; various cost will be managed through balance
sheets, mark-up statement, and charts. It is a cooperative type of business because
everyone is the member and the ones who run the company.

B. The Business Goals: Vision, Mission, Objectives, and Performance Task

a. Vision
The business aims to provide instant breakfast which is healthy and affordable to
prevent breakfast skipping reasons.

b. Mission
To serve every individual our wholehearted service in fulfilling their extreme
hunger.
c. Objectives
At the end of our business service, we are able to leave a huge impact to our
fellow students, teachers, friends, and to our economy.
d. Performance Task
The performance target of the business is to achieve the objectives and
goals of the business. It also wants to showcase the business and managerial
skills. As a beginner in the field of business, the group work hard and efficiently
to apply the lesson being learned and compete others in terms of business.

C. The Business Offering and Justification

a. The Business Product/Menu:
MENU INGREDIENTS PRICE
MacToast-ee Egg + Sandwich + Cheese + Php 25.00
Lettuce
Plain MacToast-ee Sandwich + Egg + Cheese Php 20.00
Mac Sheeesh Sandwich + Cheese Php 10.00
Mac Loaf Sandwich + Meatloaf + Egg Php 20.00
Mac Dogg Sandwich + Mayonnaise + Php 15.00
Hotdog
Mac Jelly Gulaman + Coffee + Ice Php 15.00
Mac Coff Plain Coffee with Ice Php 10.00
Plain Coffee Hot
Daddy Mac Combo MacToast-ee + Mac Jelly Php 40.00

b. Business Justification
Most of the students in Mahayag School of Arts and Trades living a bit distance
away from the school, some experienced skipping breakfast to come early to school.
With the affordable breakfast meal and less experience meal that is fit to the student’s
allowance. Saves time for the student and raises up the school’s economy and business.
Since the business is located at the Purok 3 Poblacion, Mahayag Zamboanga del Sur, in
the covered court of Mahayag School of Arts and Trades.
II. EXECUTIVE SUMMARY
Summary of the Business
The Business is all about breakfast food and drinks with the name of the Business
called ‘Mac Egg’. the Businesss Goal oughts to servive our consumers instant breakfast
with our whole-hearted service. The prices starts as low as Php 10.00 to Php 40.00 which
gives affordable impact for them. The target audience of Mac Egg Breakfast Business are
firstly MSAT students, teachers, online customers and outside consumers and friends,

III. THE BUSINESS PROPONENTS: ORGANIZERS WITH THEIR

CAPABILITIES AND CONTRIBUTIONS
Business Organizations
 Finance Manager Precious Ann Watin Supervised the group and
check the money
contributed.
Cashier Meshiel Rhe Del Fierro Manage transactions with
customers using cash
registers.
Auditor Kyle Stephane Carreon An official whose job it is
to carefully check the
accuracy of business
records.
All-around Leader Macrogen Mainit They have to ensure the
individuals of the group
voluntarily cooperate to
work towards the common
objectives.
Marketing Manager Alizza Dannah Alquizar Motivate their team, help
set goals for salespeople
and sometimes sell as well.
Cook Kimberly Gapito, Rhea Cook, contribute money for
Humiles, and Razel Fe the ingredients, time and
Guangco effort.
Sales Marketer Stroller #1 Jolo Compañero, and Reah Sales Marketer Stroller,
Jean Omboy contribute money to the
ingredients, time and effort.
Sales Marketer Stroller #2 Recielle Ann Orbeta, and Sales Marketer Stroller,
Jhay Anne Sayson contribute money to the
ingredients, time and effort.
 Organizational Structure

Mainit, Mc Rogen G. Watin, Precious Ann A. Alquiar, Alizza Dannah Mae L.

All Around Leader Finance Manager Marketing Manager
Humiles, Rhea Mae U. Carreon, Kyle Stephanie M. Compañero, Jolo A.
Cook Auditor Sales Marketer Stroller

Guangco, Razel Fe S. Del Fierro, Meshiel Rhe C. Omboy, Reah Jean B.

Cook Cashier Sales Marketer Stroller

IV. TARGET CUSTOMER AND MAIN VALUE AND PROPOSITION

Company’s Name: Mac Egg
Product:
Gapito, Kimberly S. MacToast-ee, Plain Mactoast-ee,
Sayson, Jhay AnneMacB. Sheeesh, Mac Loaf, MacRecielle
Orbeta, Dogg, Ann S.
Assist Cook Sales Marketer Stroller Sales Marketer Stroller
Mac Jelly, Mac Coff, and Daddy Mac Combo
Target Customer: Mahayagnon
Product
Features Experience Benefits
 American-style  With the average allowance  Prevent morning
breakfast of every student, Php stomach ache
 Aesthetic 50.00, you can enjoy  Affordable breakfast
 Trendy breakfast at school with a
 Healthy sandwich and a cup of
coffee for Php 40.00.

Customer
Needs Wants Fears
Rich Taste and affordable Being accomodating and Their money isn’t worth
light meal respectful the food they are serving

Online
Needs Wants Fears
Customer’s retention Fast response High expectation

V. MARKET JUSTIFICATION
Our business tenders an American style breakfast meal that is suited for budget
conscious consumer specifically the students, consisting varities of sandwich ad coffees,
with a combo meal, ranging prices from as low as Php 10.00 to Php 40.00.

VI. PRODUCT AND SERVICE OFFERING

The business “Mac Egg” provides 9 different food offer: MacToast-ee , Mac
Dogg, Mac Loaf, Plain MacToast-ee, Mac Sheeesh, Mac Jelly, Mac Coff and Daddy Mac
Combo. Our small business will be the key to competitive advantage as we can provide a
food offering that differentiates from any other food businesses. Moreover, this business
is swak for breakfast. Hence, the canteen doesn’t sell out sandwiches and coffees which
pushes more confidence to targeted sales. Lastly, our main competitor sells out amazing
products that does not compete with the products our business is selling. Therefore,
wishing sales for both the business and the competitors.

VII. ENTERPRISE STRATEGY AND DELIVERY SYSTEMS

A. Enterprise Strategy
Our product selection vary from the internet, likings, trend and rationality of the
Mahayagnon. It is priced exactly according to its quality.

B. Pricing Strategy
The pricing of the product is verily considered to the student’s budget/allowance.
Mainly, it vary accordingly to our expenses and the cost of ingredients used in the
making. The riching flavor and taste as well as the quality of the food we are offering the
main basis of our pricing method in order to gain trust and satisfaction towards our
customer.

C. Distributiom Strategy
Our business sets up or created an effective way to distribute our products
efficiently since our business is only starting.
a. The specified location of the main food cart will be in the covered court in
Poblacion, Mahayag.
b. At the same time, strolling will be done to sell the products on-hand around the
campus.

D. Employee Strategy/Selling Strategy

Mac Egg business will carry the concept of American style breakfast. The group
plans to buy themselves uniform for the business /public figure .

E. Advertising and Promotions Strategy

Our small business has an advertising and promotional plan that allows us or help
us to effectively reach out on target customers and promote the product to the public.
These are the following:
1. Facebook page. Since social media is widespread nowadays connecting even distant
friends, we use this to pomote and advertise our product.
2. Printed Flyers/Tarpapel. Since the school is a venue for the main food stall, the
campus will be updated through flyers.
3. Sales Talk. It is the most common way of promoting your product in order for the
customers to patronize it.
4. Coupon. To encourage loyal customers, a coupon card will be given to them and if
the fulfill the numbers of food bought, they will be given a business merchandise.
5. Food Business Campaign. The group will prepare a letter for conduct after the
business proposal will be approved. A letter to conduct face to face campaign each
room a week before launching the bushes
6. Audio Advertisement. The school will be daily announced about the Mac Egg
Business through annpuncing it on the school’s mic sound system.

VIII. FINANCIAL FORECAST

IX. ENVIRONMENTAL AND REGULATORY COMPLIANCE

1. To ensure the legality of Mac Egg, we get a Principal Permit

2. We make sure that the product we provide are clean and safe for our customer
3. Health and Safety at Work Act 1974 ( Promises that the workers will have a
safe premises and machinery to work with)
4. Trade Description Act (Product are performed the way as advertised)
5. We ensure the cleanliness of our workplace as well as our surroundings

X. CAPITAL STRUCTURE AND FINANCIAL OFFERING