What is

Pitch Deck

& What

Should it

Contain?
@manishmohite
A pitch deck is a short, visual

presentation that entrepreneurs use

to pitch their business ideas to

potential investors, customers, or

partners

The purpose of a pitch deck is to

communicate the value proposition

of the startup in a clear manner and

to convince the investors that the

startup is worth investing.

Some of the key elements that a

pitch deck should contain

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 01
Problem

Statement
Start by defining the problem

that your product or service

is solving, and why it matters.

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02
Solution
Describe your solution to the

problem, and how it

addresses the needs of your

target market.

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 03
Market Size and

Opportunity

Show the size of the market you are targeting, and

explain why it represents a significant opportunity.

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04
Business

Model
Explain how your business will make

money, and the key drivers of

revenue.

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 05
Competitive

Landscape

Identify your main competitors, and explain how your

product or service is different and better.

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 06
Marketing &

Sales Strategy
Outline your plan for

marketing and selling your

product or service.

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07
Team
Introduce the key members of

your team, and explain their

relevant experience and

expertise.

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08
Financial

Projections
Provide a summary of your financial

projections, including revenue,

expenses, and cash flow

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 09
Ask
Clearly state what you are

asking for, whether it is

investment, partnership, or

something else

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Remember, a pitch deck should be clear,

concise, and engaging, with a focus on

the most important aspects of your

business

Keep it visual and use images, charts, and

graphs to help tell your story. Practice your

presentation so that you can deliver it

confidently and effectively.

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