Unit Guide:

Course Title: Intro to Advertising: Industry, Culture and Practice

Year: 19/20
Unit Credit: 20
Course Year: 1
Level: 4
Teaching and Administration Staff

Unit Leader: Steve Spence

Ext No: 9329
Email: s.spence@lcc.arts.ac.uk
Availability: Mon-Fri 9am-5pm

Unit Tutor: Claire Lambert

Ext No: 9329
Email: claire.lambert@lcc.arts.ac.uk
Availability: Mon-Fri 9am-5pm

Unit Tutor: Kuldeep Nazran

Ext No: 9329
Email: k.nazran@lcc.arts.ac.uk
Availability:

Unit Tutor: Dr Adrian Sledmere

Ext No: 9329
Email: a.sledmere@lcc.arts.ac.uk
Availability:

Programme Administration Manager: Poonam Patel/ Mary Wiseman

Ext No: 020 7514 6905
Email: communications.media.staff@lcc.arts.ac.uk
Availability: Mon-Fri 9am-5pm
Intro to Advertising: Industry, Culture and Practice
Course Unit Diagram
Unit Introduction:

Intro to Advertising: Industry, Culture and Practice aims to introduce you to

your course and its subject specialism as well as to effective learning and
studentship at undergraduate level. It will orientate you to the practices and
knowledge-base needed to understand your discipline and help you to develop
your skills for independent & collaborative learning, reflection and your own
self development. Students come from many diverse educational backgrounds
and a part of this unit will enable to reflect on your own background and how
that shapes the way you approach your course.

This Unit has three core purposes:

1. to introduce you to your discipline in the context of study at a Higher
Education level.
2. to introduce you to learning skills and the requirements of effective
studentship at undergraduate level
3. to orientate you within your course, the College and the University

Emphasis is placed on the skills needed to locate, navigate and communicate

information and ideas effectively and appropriately. You will be introduced to
resources that support your studies. We will also discuss studentship, the
importance of being an engaged and participatory member of the group and
your own personal and professional development.
Unit Timetable

Week Date Topic Lecturer Reading /Preparation / Materials

24 Sep

1 25 Sep Intro to Introduction to The Team Read: Miriam Sorrentino. Creative

Advertising Advertising: An Introduction
26 Sep

1 Oct

2 02 Oct The History of Advertising Steve Spence Read: Mark Tungate. Adland: A
Global History of Advertising
03 Oct

08 Oct

3 09 Oct Collaborative Mural of Kuldeep Nazran Read: Dave Trott. Creative Mischief 
Advertising
10 Oct

15 Oct
Read: Joe King. Jokes: 6 Books in
4 16 Oct Comedy Claire Lambert 1: The Ultimate Collection of Funny
Jokes and Stories for Adults 
17 Oct

22 Oct

5 23 Oct Essay Writing Adrian Sledmere

24 Oct

5 Final Submission
Teaching and Learning
How the unit will be delivered and assessed
 Lectures/large group learning: the main areas of practice will be covered in a planned
series of tutor-led sessions.
 Workshop & seminar learning: practical sessions that will enable the student to
experiment with a skill or technique relevant to the area of study. Students will be
able to share their understanding with others and obtain guidance from lecturers to
identify solutions to practical problems.
 Creative tutorials: individual assistance is provided by lecturers to assist students
with difficulties in their understanding and practical application of creative skills. This
is important for clarifying the requirements for assessed work.
 Self-directed learning: independent working will be undertaken by the student to
create ideas, campaigns and presentations. This can be undertaken at home or
using college facilities Each Unit you study has one or more assessments. Each of
these assessments has a Brief. This not only sets out clearly what you have to do but
also what we are looking for and how we will set about marking your work.

Tutorials

Year 1: In year one students are working in groups across most of their Units. As such, the
workshop sessions act as group tutorials. Advertising, Theories and Context has tutorial
session built into the course at appropriate moments. In addition, the Course Leader full-
time staff and the Unit Leaders have weekly office hours for 1:1 tutorials.Year 2: In year two
1:1 and group tutorials are built into the running order for each Unit. Practice-research
workshop Units offer ongoing group and 1:1 tutorials across the term. In addition, the
Course Leader full- time staff and the Unit Leaders have weekly office hours for 1:1
tutorials.Year 3: In year three, as the students move into more independent supervised work
on their Dissertation and Big Idea project, each student is assigned a supervisor who offers
tutorial support on an ongoing basis across the year as part of the structure of Units. In
addition, the Course Leader full-time staff and the Unit Leaders have weekly office hours for
1:1 tutorials.
Support and Advice
Academic Support
Academic support is available to all students at all levels of study. If you would like to
enhance your academic skills such as planning and structuring essays, referencing and
plagiarism, critical thinking, independent learning, reading effectively or preparing for
lectures, you may find Academic Support a useful resource. Workshops, one to one tutorials
and online advice are available.
Theresa Wilkie
Head of Academic Support
Tel: 020 7514 8538
Email: t.wilkie@lcc.arts.ac.uk

Academic Support Administrators

Abi Oginni Rob Foulkes
Tel: 020 7514 8749 Tel: 020 7514 6792
Email: a.oginni@lcc.arts.ac.uk Email: r.foulkes@lcc.arts.ac.uk

Language Development
If you are a non-native English speaker, you may benefit from the support offered by the
Language Centre. It runs free classes, workshops and one-to-one tutorials, and staff in the
Centre can help you with the academic language and skills you need to be successful in
your course. Follow the link on Moodle for more information, or email: language-
centre@arts.ac.uk
Student Services
Student Services provides free, confidential advice and support to help students to succeed.
The team includes:
Student Advisers - provide guidance on how to fund study-related costs and helps
International Students with visas and other immigration matters.

Counsellors, Health Advisers and Chaplains - support students’ health and wellbeing by
listening to them and helping them with issues and concerns such as depression, anxiety
and illness, and by providing pastoral and spiritual care.

Disability Advisers and Dyslexia Support Tutors – co-ordinate support for disabled
students, liaise with course teams to remove disabling barriers, arrange accommodated
assessment and provide specialist study skills tuition for dyslexic students.

London College of Communication Student Services

Workshop Block (ground floor),
Elephant and Castle, SE1 6SB
Tel: 020 7514 6590 Open: Mon to Fri, 9.30am to 4.30pm
Website: http://www.arts.ac.uk/study-at-ual/student-services/

Student Advice
Phone: 020 7514 6250 Email: student.services@arts.ac.uk
Disability and Dyslexia Support
Phone: 020 7514 6264 Email: disability@arts.ac.uk
Counselling, Health Advice and Chaplaincy
Phone: 020 7514 6251 Email: counselling@arts.ac.uk
Unit Programme

Week 1
Topic: Let me introduce myself, I’m a man of wealth and taste

Content of the session: In a Lecture Theatre, you will join students from the
Communications & Media Programme where you will be welcomed by the Programme
Director and given a swift overview of what each course on the Programme does.

After a short break, you will be introduced to the BA (Hons) Advertising course team.

Day Two: Ice Breaking

Day Three: Team work

Reading:

 Miriam Sorrentino. 2014. Creative Advertising: An Introduction

Unit Programme

Week 2
Topic: A History of Advertising

Content of the session:

Day One: In a Lecture Theatre, you will join students from the Communications & Media
Programme where you will enjoy a lecture on the History of Advertising.

After a short break, you will be set a brief and start work on it.

Day Two: You will continue to work on the brief.

Day Three: You will finish the work on that brief

Reading:

 Mark Tungate. Adland: A Global History of Advertising

Unit Programme

Week 3
Topic: A Collaborative Mural of Advertising

Content of the session:

Day One: In a Lecture Theatre, you will join students from the Communications & Media
Programme where you will enjoy a lecture.

After a short break, you will be set a brief and start work on it.

Day Two: You will continue to work on the brief.

Day Three: You will finish the work on that brief

Reading:

 Dave Trott. Creative Mischief 

Unit Programme

Week 4
Topic: Comedy

Content of the session:

Day One: In a Lecture Theatre, you will join students from the Communications & Media
Programme where you will enjoy a lecture.

After a short break, you will be set a brief and start work on it.

Day Two: You will continue to work on the brief.

Day Three: You will finish the work on that brief

Reading

 Joe King. Jokes: 6 Books in 1: The Ultimate Collection of Funny Jokes and Stories
for Adults 
Unit Programme

Week 5
Topic: Essay Writing

Content of the session:

Day One: In a Lecture Theatre, you will join students from the Communications & Media
Programme where you will enjoy a lecture.

After a short break, you will be given an essay question and set a brief.

Day Two: You will continue to work on the brief.

Day Three: You will finish the work on that brief

Reading:

 Brierley, S., 2005, The Advertising Handbook Media Practice, revised ed. Routledge,
London
 Evans, H., 2000, Essential English: for journalists, editors and writers, Pimlico,
London
 Hoffman, H., 2015, Marketers Are From Mars, Consumers Are From New Jersey,
CreateSpace Independent Publishing Platform,
 McStay, A., 2010, Digital advertising, New York, NY: Palgrave Macmillan,
Houndmills, Basingstoke, Hampshire
 Northedge, A., 2005, The good study guide, Open University, Milton Keynes

Further Reading:

 Hegarty, J., 2011, Hegarty on advertising: turning intelligence into magic, Thames &
Hudson Ltd, New York
 Ogilvy, D., 1985, Ogilvy on advertising, Vintage Books, New York
Your responsibilities as Students:
You are joining a learning community which includes your tutors and your peers. You will
treat all members of the community with respect at all times.

You will attend classes weekly at the times specified in your timetable. Please arrive for
class in good time as it may not be possible to admit latecomers. If for some reason, you
are unable to attend, you should let your tutor know the reason, by email on the morning of
class or before.

Please do not arrange other appointments on teaching days. Please do not arrange any
holidays in the teaching term.

If you are continually absent from class without a reason given, we will write to you asking
for a meeting to discuss your progress.

You will submit work for assessment on time and according to the requirements set out in
your assignment briefs. The work will be that which you have written or produced yourself.
The University considers plagiarism a serious breach of the learning community contract.

You will undertake all reading set for your units/ course. You will also read course
handbooks, unit guides and other supporting information.

You will check your University email and timetable regularly and particularly on the morning
before you leave for class in case any specific instructions for the day have been given. You
will check Moodle regularly.

You will make your tutor or Course Leader aware, as soon as possible, of any issues that
are causing you concern in relation to this unit. These can then be resolved at the earliest
opportunity.

Your progress, enjoyment, and learning experience on this unit is directly related to your
engagement with the work we ask you to undertake, your attendance at class, and the time
you share with your peers in the learning environment.

You must support your peers by taking a full part in learning and assessment activities.
Please do not let them (and yourself) down. Your impact on others’ learning experiences is
significant.

Our responsibilities as Tutors:

We are here to support you to learn and are committed to doing so. We will also signpost
you to other learning and support services provided by the College and University. You
must however supply the ‘will to learn’ as we cannot learn for you.

We will deliver the unit outlined in this guide and as timetabled. We will be available to start
the timetabled sessions on time.

If a tutor is unable to attend class for an urgent reason, they will inform you by email either
the night before or on the morning of class of the alternative arrangements that are being
made.

We will provide you with written feedback online within three weeks of any summative
assessment, and formative verbal feedback on several occasions throughout the unit.

We will answer questions related to your study and directed to your unit tutor or Course
Leader at the earliest opportunity. You may also request a one to one appointment with your
tutor who will normally see you during their published office hours.

We will meet with you for a personal development review as outlined in your course tutorial
plan.

We will treat you with respect and listen to your feedback.