MULTIMEDIA AND ICT

CONTENTS
 WHAT IS YOUR
UNDERSTANDING OF
THE WORD
MULTIMEDIA?
 MULTIMEDIA
• Combination of text, animated graphics, video, and sound
delivered to you via electronic means. It is what appeals
to users for entertainment, learning, and research.

• Primary characteristic of a multimedia system is the use

of more than one kind of medium to deliver content and
functionality.
 MULTIMEDIA
=
multi (various) + media (means of
communication)
 5 main elements
of multimedia
TEXT VIDEO ANIMATION

IMAGES AUDIO
 TEXT
Contents express
specific information
 iMAGES
Make the content more visually
appealing. Common image file formats
used are jpeg, png, gif, and tiff.
Images can also be interactive like
buttons, navigation menus, and
backgrounds.
 Video
Adds more attraction to users. Common
digital video formats are flash, MPEG,
Avi, WMV, and QuickTime. Video can be
embedded within the content or linked
and stored outside the content
 AUDIO
AIDS INTERACTIONS WITH THE USERS, CAN ALSO
BE ADDED AS BACKGROUND. COMMON AUDIO
FORMATS ARE MP3, WMA, WAVE, MIDI, AND
REALAUDIO. AUDIO CAN BE EMBEDDED OR
STREAMED.
 ANIMATION
CAN INCLUDE INTERACTIVE EFFECTS WHICH
ALLOW USERS TO INTERACT WITH THE USE
OF A MOUSE OR KEYBOARD. COMMON
ANIMATION FORMATS ARE FLV, SWF, AND
ACTIONSCRIPT CODES FOR ANIMATED AND
INTERACTIVE EFFECTS
 TYPES OF MULTIMEDIA
1. Linear Multimedia - Presents information and active content without any navigation
control for viewers.

Examples: Reading a book, navigating a traditional map, a movie, PowerPoint Presentation

2. Non - Linear Multimedia (Hypermedia Content) - It presents information requiring users’

interactivity to control progress. The users control the delivery of elements.

Examples: Website, Video Streaming Sites/Apps such as Netflix, Online Games

 TYPES OF MULTIMEDIA
3. Online Multimedia - Used in applications available on the internet.

4. Offline Multimedia - Application presented and used even without the

internet.

5. Hybrid Multimedia - combines features of online and offline

applications.
MULTIMEDIA CONTENT YOU CAN
FIND ON SOME WEBSITE
MULTIMEDIA CONTENT YOU CAN
FIND ON SOME WEBSITE
MULTIMEDIA CONTENT YOU CAN
FIND ON SOME WEBSITE
MULTIMEDIA CONTENT YOU CAN
FIND ON SOME WEBSITE
 USES OF MULTIMEDIA
1. EDUTAINMENT – education + entertainment
The goal of using the
multimedia approach is to
entertain the user while being
unaware that he or she is
actually learning in the
process.
 USES OF MULTIMEDIA
2. BUSINESS COMMUNICATION
Product promotion, customer
information, and communication
with employees.

Multimedia multiplies the degree of

effectiveness in promoting a product.
 USES OF MULTIMEDIA
3. ENTERTAINMENT
Entertainment industries produce computer
games and develop animations or special effects
for cartoons and movies
 USES OF MULTIMEDIA
4. PUBLIC ACCESS OF INFORMATION
The ability of multimedia applications that allowed
public access to information either online or offline

Tourist information systems and electronic

publishing are some examples of uses of
multimedia for information dissemination
 USES OF MULTIMEDIA
5. Virtual reality
The advanced use of multimedia
is what we call virtual reality. VR
is a combination of video, stereo
and computer graphics that
attempts to create an interactive
3-dimensional environment.
Thank you