MPU 22012

ENTREPRENEURSHIP

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
 Contents of This Course
COURSE: MPU22012 ENTREPRENEURSHIP
INSTRUCTIONAL DURATION: 14 WEEKS
CREDIT VALUE: 2.0
COURSE LECTURER: AISHAH BINTI ABDUL GHAPAR
E-MAIL: aishah_ghapar@polikk.edu.my
TEL. NO: 012-2245914
SYNOPSIS
ENTREPRENEURSHIP focuses on the fundamentals and concept of entrepreneurship in order to inculcate
the value and interest in students to choose entrepreneurship as a career. This course can help students to
initiate creative and innovative entrepreneurial ideas. It also emphasizes a preparation of a business plan
framework through business model canvas.
COURSE LEARNING OUTCOMES (CLO)
Upon completion of this course, students should be able to:
CLO1: Propose the value proposition of entrepreneurial idea using Business Model Canvas ( A3 , CLS 3b)
CLO2: Develop a viable business plan by organizing business objectives according to priorities ( A4 , CLS 4 )
CLO3: Organise the online presence business in social media marketing platform ( A3 , CLS 4 )

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
 Table of Contents
01
Introduction To
03
Business
05
Social Media
Entrepreneurship Ownership And Marketing For

02 04
Support System Entrepreneur

Entrepreneurial Small Business

Ideas, Creativity Management And
And Innovation Planning

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
 ASSESSMENTS:
Assessment CLO Topic Suggested Implementation Week Percentage

Product Pitching 1 1-3 Week 2-5 35%

Business Plan
2 4 Week 6-8 30%
Presentation

Online Business Report 3 5 Week 8-14 35%

TOTAL
100%

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
CHAPTER 01
INTRODUCTION
TO ENTREPRENEURSHIP

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
DEFINITION OF ENTREPRENEURS
The word "entrepreneur" comes from the French word, 'entreprendre',
which means “to undertake or try” responsibility

An entrepreneur is an individual who

organizes, manages and assume the risk
of a business (Kuratko and Hodgetts)
An entrepreneur is also referred to as an
individual who establishes a business and
manages it to obtain profit and to
become successful (Carland, 1984)
BY: MISS AISHAH BT ABDUL GHAPAR
AKA MISS GOJES
 “An entrepreneur always alert
about business opportunities that
have not been seen by others. He
takes proper action that is
imaginative, creative and
innovative”
BY: MISS AISHAH BT ABDUL GHAPAR
AKA MISS GOJES
What Is Entrepreneurship?

● Entrepreneurship is the process of

seeking business opportunities under
conditions of risk.

● Entrepreneurship is a process and

entrepreneur is an innovator

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
Differences between
small businessman
and entrepreneurs

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
 Characteristics Entrepreneur Small Businessman
Time Unlimited Limited
Nature of job Flexible Rigid in adapting to
changes
Decision-making Makes own decisions Follow decisions made
by others
Effort and commitment Continuous Low
Risk taker Moderate Low
Goal Maximizes self potential Solely for profit
by utilizing available maximization
opportunities

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
 Types of Entrepreneur

Social
Intrapreneur Technopreneur Copreneurs Cyberpreneur
entrepreneurs
Someone who Is an entrepreneur within Is an entrepreneur who Is an individual or a Is someone who is
recognizes a social a large organization with involves himself in group of individuals in starting or running a
problem, and uses a high technological association with business in
entrepreneurial entrepreneurial changes in producing an existing organization cyberspace by using the
principles to organize, characteristics who goods and services for his that creates a new internet. An entrepreneur
create and manage a strongly believes in his organization. They are organization, or who has
venture to make social talent and ability and has the one who identify the instigates a renewal or an online-based business
change. a strong desire to create problems innovation within the on the internet targets
something and capitalize on the organization. international consumers.
using his own initiative opportunity either by The organization teaches They just
and creativity. doing managers to be need good idea and
technological tools for entrepreneurs. good connection of
the sake of innovation or internet.
simply
preferring to become
technological user BY: MISS AISHAH BT ABDUL GHAPAR
AKA MISS GOJES
 ENTREPRENEURSHIP THEORIES
Management
perspective
An entrepreneur as a strategic
Meaning manager who strives to ensure
the business gains profit and
expands.
Peter F. Drucker (1985)
- He defines an entrepreneur as
one who always searches for
changes, respond to change and
Scholar exploits them. He regards it as
an opportunity and through,
innovation, as a basic tool for
entrepreneur.
Economic perspective
An entrepreneur go through the
contributions and roles played
in economic development such
as allocating resources
efficiently, creating job
opportunities, and pioneering
innovations.
Adam Smith (1776)
- An entrepreneur acts as an
individual who undertakes the
formation of an organization for
commercial purposes.
Psychological
perspective
An entrepreneur through the
behaviours and personality
traits possessed by successful
individuals. They are risk-taker,
having high internal centre of
control and desire to
accomplish.
Julian Rotter (1954)
- Entrepreneur tend to have a
strong internal centre of control
and strongly believe in their
own ability to control the
consequence of their attempts
and efforts by influencing their
own socio-economic
development rather than leave
everything to luck.
Sociological
perspective
An entrepreneur defines as
generation or a group which
adopts entrepreneurship as a
career to improve the status of
the group in the eyes of the
society through their social
roles.
Ibn Khaldun (1406)
- Entrepreneurs are the ones
who have incentives for
maximum efficiency, and
greater production through
trade and specialization to gain
profits.
BY: MISS AISHAH BT ABDUL GHAPAR
AKA MISS GOJES
 Attitude, Skills and Knowledge required by
entrepreneur
Attitude Skills Knowledge
High motivation Decision maker Finding and using
information
Belief in yourself Problem solving Identify and implement a
project
Initiative negotiate Law
Responsible communication Managements
The ability to handle Creative thinking Accounting
uncertainties (risks taker)
Determination and Teamwork skills Values
persistence
Mental and physical Management skills Business
durability
BY: MISS AISHAH BT ABDUL GHAPAR
Information seeker Technical skills Culture AKA MISS GOJES
 Competencies of Entrepreneurs
Face various barriers and Always grab opportunities continuously
Always do something
problems to make sure that his business sustains
without receiving
before achieving success for a long time in the industry
instructions from anyone

Personal initiative Endurance Seize opportunities

High work quality Self-confidence Information-seeker

Care on quality and can be seen
as
having the urge to sell or produce
products of high quality
Able to seek information by doing
Has great confidence in his skills research to obtain the information that
and he needs and by receiving feedback
capabilities from customers in order to provide a
good product or service to gain
customer satisfaction and acceptance

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
X Importance of Entrepreneurship
Importance
Self-development
Definition
• Entrepreneur has to maximize
potential skills and credibility to
face any challenges and obstacles
in order to success in his business.
Z
Family development • Entrepreneur is an individual
who actively forms or leads his
own business and nurtures it for
growth and prosperity.
Society/community • Plays an important role in the
development development and introduction to
the marketplace new and
innovative goods and services,
each of which are valued by
society
Y
Example
• Opportunity to control direction in
life.
• Opportunity to maximise self-
potential
• Opportunity to obtain unlimited
financial rewards
• Increase family income
X
• Raises living standards
• Improves social status
• Improves the standard of living
and lifestyle of the society
• Opportunity to contribute to
society
• Fulfils society needs and wants
BY: MISS AISHAH BT ABDUL GHAPAR
AKA MISS GOJES
 Roles and Social Responsibilities of
Entrepreneur

Customers Suppliers Environment

Creditors

Competitors Staff Society Government

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
 EXPLAINATION

Customers Staff Government Society Competitors Supplier Creditor

Customer Take care Create job Provide Healthy Good Meet
Relations staff welfare opportuniti quality competition relationship financial
Monitor Provide es product Work with obligation
Complaints guidance More Improve together to supplier Manage
and infrastructu lifestyle of produce Share business
adequate re facilities society best opinion and well
salary product experience

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES
X
Conclusion

Entrepreneur is one who creates a new business in the face

of risk and uncertainty in order to achieve profits and

Y
growth. He identifies business opportunity and gathers the
necessary resources to capitalize on them in carrying out
his business venture. Entrepreneurship is the seeking
business opportunities under process of condition of risk

BY: MISS AISHAH BT ABDUL GHAPAR

AKA MISS GOJES