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    Dilshod Ibadullaev
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    This document discusses disruptive innovation and provides an agenda for a session on the topic. It includes: - An overview of Christensen's work on disruptive innovation and the innovator's dilemma. - A comparison of disruptive versus sustaining innovation, providing examples like mainframe computers being disrupted by personal computers. - Discussion of how established firms can get disrupted if they only focus on improving existing products for current customers rather than developing cheaper alternatives for new customer segments. - Mention of different frameworks for categorizing innovation and an invitation for group discussion to identify potential disruptions in different industries.

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    BDR-Session-2

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    This document discusses disruptive innovation and provides an agenda for a session on the topic. It includes: - An overview of Christensen's work on disruptive innovation and the innovator's dilemma. - A comparison of disruptive versus sustaining innovation, providing examples like mainframe computers being disrupted by personal computers. - Discussion of how established firms can get disrupted if they only focus on improving existing products for current customers rather than developing cheaper alternatives for new customer segments. - Mention of different frameworks for categorizing innovation and an invitation for group discussion to identify potential disruptions in different industries.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    12 views9 pages

    BDR Session 2

    Uploaded by

    Dilshod Ibadullaev
    This document discusses disruptive innovation and provides an agenda for a session on the topic. It includes: - An overview of Christensen's work on disruptive innovation and the innovator's dilemma. - A comparison of disruptive versus sustaining innovation, providing examples like mainframe computers being disrupted by personal computers. - Discussion of how established firms can get disrupted if they only focus on improving existing products for current customers rather than developing cheaper alternatives for new customer segments. - Mention of different frameworks for categorizing innovation and an invitation for group discussion to identify potential disruptions in different industries.

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    © All Rights Reserved
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    of 9

    Business Disruptive

    Technology
    Session 2
    Shiva Venkatraman
    Adjunct Faculty
    prof.shiva.venkatraman.spjain@gmail.com
    Agenda
    • The innovator’s dilemma
    • Disruptive Innovation
    • Types of Innovation
    • Group Discussion
    Christensen
    • https://www.youtube.com/watch?v=qDrMAzC
    HFUU
    • https://www.youtube.com/watch?v=yUAtIQDl
    lo8
    • https://www.youtube.com/watch?v=WxwR_T
    TuKdc
    • https://www.youtube.com/watch?v=gfr3uLbC
    22Y
    Disruptive vs Sustaining Innovation
    Disruptive Innovation Sustaining Innovation
    • Making new, often lesser • Making current products for
    featured products for newer current customers better
    customers • Expensive – Few
    • Cheaper – Larger people/businesses can
    population can access it access it
    • E.g. Mainframe computers • E.g. Laptops cost cheaper
    in the 1970s (Cost Millions) and made computing
    accessible to all
    A graphical difference

    Examples of winners: Open source, Bitcoin, Others?


    Exceptions: Tata Nano (why?)
    Innovator’s Dilemma
    • Make current products better
    Versus
    • Make newer products that are cheaper with
    smaller feature sets for newer customers
    • E.g. General Motors disrupted by Toyota by
    Kia (Korean)
    • E.g. Should Tata have continued its current car
    lineup instead of launching the Nano?
    • Other examples?
    Some examples

    Disruptor Disruptee
    Personal computers Mainframe and mini computers
    Mini mills Integrated steel mills
    Cellular phones Fixed line telephony
    Community colleges Four-year colleges
    Discount retailers Full-service department stores
    Retail medical clinics Traditional doctor’s offices
    Another Framework: 4 Types of
    Innovation
    Group Discussion
    • Breakout into your groups
    • Pick a firm from an industry that you know
    • Can you scan the market and figure out OR
    predict how this firm could be DISRUPTED by a
    Disruptive Innovation?
    • Hint: You can look for what the VCs are
    investing in this industry

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