FAKULTI PERAKAUNAN

UNIVERSITI TEKNOLOGI
MARA
Lesson Plan: March – August 2023

COURSE NAME : STRATEGIC MANAGEMENT

COURSE CODE : MAF 661
LECTURE/TUTORIAL : 3 hrs/wk

LECTURER : Office no. :

PROGRAM CODE : AC220 Room :
COURSE OUTCOMES (CO)

1 Practice leadership skills in task related to strategic management. (A5)

2 Propose solution based on related strategic issues. (C6)

3 Demonstrate communication skills in task related to strategic management. (A3)

4 Demonstrate entrepreneurial skills in task related to strategic management. (A3)

PROGRAM OUTCOMES
PO1 able to apply knowledge and understanding of accounting and other business applications in an organization

PO2 able to prepare financial statements in accordance with approved accounting standards and report socio-economic
events which affect organizations

PO3 able to prepare tax return, provide tax consultation and perform audits for business entities using appropriate
technologies

PO4 able to use and evaluate information technologies and systems for the attainment of organizational objectives

Lesson plan/MAF661/Oct2023 Page 1

 PO5 able to provide, interpret, evaluate and critically analyse financial and non-financial information in assisting management
to make organizational decisions

PO6 able to communicate effectively, both written and verbal

PO7 able to work collaboratively in a team to serve stakeholders' interests

PO8 able to demonstrate behaviour consistent with professional ethics and social responsibility

PO9 able to engage information management, demonstrate a commitment to life-long learning and professional development

PO10 able to demonstrate entrepreneurial skills

PO11 able to demonstrate leadership skills

CO-PO MATRIX
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11

CO1 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

CO2 ✓ ✓ ✓ ✓ ✓ ✓ ✓

CO3 ✓ ✓ ✓ ✓ ✓ ✓ ✓

CO4 ✓ ✓ ✓ ✓ ✓ ✓ ✓

Lesson plan/MAF661/Oct2023 Page 2

 PLAN STRUCTURE

Seminar Topic Contact Lecture/Tutorial Topic Outcome (TO) CO PLO Learning Model Assessment
Hours Coverage

1 Introduction 0.5 ✔ Overview of OBE Ability to: Sharing of materials and Entrance Survey
to OBE ✔ Overview of the ▪ Understand the information
course content via significance of -Briefing Group Project
lesson plan. OBE Textbook: (Business Proposal &
▪ Recognize Strategic Management – Presentation (15%) Group
program Creating Competitive work
outcomes (POs) Advantages
▪ Recognize the Dess, Lumpkin, Eisner & (Students need to submit a
course outcomes McNamara business proposal plan OR
(COs) Global 9thEdition 2019 a minimum viable product
▪ Recognize the (MVP) for intended
course topic business.)
outcomes (TOs)
▪ Recognise the
importance of
student centred
learning (SCL) - Briefing on Group
Assignment
(10%)
[Chapter 5-6].

In a group, select one case

study in Connect Apps and
discuss on any of its strategy
and the motivation behind
such strategy.
Students will present and
submit powerpoint slides only.

1 Introduction 2.5 ✔ Overview of course Ability to: CO1 PO1 ❖ Chapter 1 Chapter 1 will not
to Strategic ✔ What is Strategic ▪ Understand the CO2 PO5 Strategic Management: be directly asked in
Management Management – course flow PO6 Creating Competitive the final
and ▪ Understand the PO7 Advantages examination
▪ Definition
Strategic relevant PO8 Chapter 1-4 will be
chapters PO9 assessed in Test.

Lesson plan/MAF661/Oct2023 Page 3

 Competitiven ▪ Four Key ▪ Appreciate PO10
ess Attributes Strategic PO11
✔ Strategic Management
Management
Process
✔ The Role of Corporate
Governance and
Stakeholder
Management

✔ The Strategic
Management
Perspective: An
Imperative
throughout the
organization

✔ Ensuring Coherence in
Strategic direction
▪ Vision
▪ Mission
▪ Strategic Objectives

2 The external 6.0 ✔ Creating the Ability to: CO1 PO1 ❖ Chapter 2 Chapter 2 will not be asked
environment environmentally aware ▪ Explain the CO2 PO5 Analysing the external directly in the final
Analysis – organization importance of PO6 environment of the firm: examination
identifying ▪ Scanning, analysing an PO7 creating competitive
an monitoring, organization’s PO8 advantages
organization’ competitive external PO9
s external intelligence and environment PO10
opportunities forecasting PO11
and threats ▪ Discuss the
✔ The General Environment impact of the
and the relationship general
among the elements of the environment,
general environment industry and
▪ Demographic, competitors on an
Sociocultural, organization
Political/legal,
Technological,

Lesson plan/MAF661/Oct2023 Page 4

 Economic and
Global

✔ The Competitive
Environment
▪ Porter’s Five-
Forces Model of
industry
competition
▪ How the internet
and digital
technologies are
affecting the five
competitive forces
▪ Using industry
analysis: a few
caveats
▪ Strategic groups
within industries

2 The Internal 6.0 ✔ Importance of analysing Ability to: CO1 PO1 ❖ Chapter 3 Chapter 3 and 4 will not
Environment and understanding an ▪ Explain the CO2 PO5 Assessing the internal directly asked in the final
Analysis organization’s internal importance of PO6 environment of the firm examination.
environment analysing an PO7
✔ Value Chain organization’s PO8
Analysis internal PO9
✔ Resource-Based environment PO10
view of the Firm ▪ Identifying an PO11
✔ Evaluating firm organization’s
performance: two internal strengths
and weaknesses
approaches
▪ Financial Ratio ▪ Evaluate firm’s
Analysis performance
using financial
▪ Balance
ratios and ❖ Chapter 4
Scorecard
balance Recognizing a Firm’s
✔ Central role of knowledge scorecard Intellectual Assets
in today’s economy
✔ Human Capital ▪ Recognize (ODL)
✔ Social Capital intellectual assets
of a firm

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 ✔ Using technology to
leverage human
capital and
knowledge
✔ Protecting the
intellectual assets of
the organization

Cuti Pertengahan Semester 22/04 – 01/05/2023

Aidil Fitri (22-24/4/2023)

3 Strategy 6.0 ✔ Types of competitive Ability to: CO1 CO2 PO1 ❖ Chapter 5 FINAL EXAM
Formulation: advantage and ▪ Differentiate between the CO3 PO5 Business-Level Strategy:
Business- Level sustainability generic business- level PO6 Creating and Sustaining
Strategy strategies PO7 Competitive Advantages
✔ Can competitive PO8
strategies be ▪ Recommend a suitable PO9
sustained? business-level strategy for an PO10
organization PO11
✔ Industry Life-cycle
stages: Strategic ▪ Consider the importance of
implications
the industry life cycle to
determine a firm’s business-
level strategy, its relative
emphasis on functional area
strategies and value- creating
activities and the need for
turnaround strategies for a
firm to reposition
competitively in an
industry.

Lesson plan/MAF661/Oct2023 Page 6

3 Strategy 6.0 ✔ Types of competitive Ability to: CO1 PO1 ❖ Chapter 5 FINAL EXAM
Formulation: advantage and ▪ Differentiate between the CO2 PO5 Business-Level
Business- Level sustainability generic business- level CO3 PO6 Strategy: Creating and
Strategy ✔ Can competitive strategies PO7 Sustaining Competitive ❖ Test (15%)
strategies be PO8 Advantages [Chapter 1-4]
sustained? ▪ Recommend a suitable PO9
✔ Industry Life-cycle business-level strategy for an PO10 12/05/2023 (Friday)
stages: Strategic organization PO11 3pm-4.30pm
implications
▪ Consider the importance of
the industry life cycle to
determine a firm’s business-
level strategy, its relative
emphasis on functional area
strategies and value- creating
activities and the need for
turnaround strategies for a
firm to reposition
competitively in an
▪ industry.

4 Strategy 6.0 ✔ Making Ability to: CO1 PO1 ❖ Chapter 6 FINAL EXAM
Formulation: Diversification Work ▪ Evaluate suitability of a CO2 PO5 Corporate-Level
Corporate Level ✔ Related corporate level strategy for CO3 PO6 Strategy: Creating Value
Strategy Diversification: an organization PO7 through Diversification
Economies of Scope ▪ Recommend a suitable PO8
and Revenue corporate level strategy for PO9
Enhancement an organization PO10
✔ Enhancing Revenue ▪ Discuss the various means of PO11
and Differentiation engaging in diversification –
✔ Related mergers and acquisitions,
joint ventures/strategic
Diversification:
Market Power alliances and internal
development
✔ Unrelated
▪ Discuss managerial
Diversification:
behaviours that can erode
Financial Synergies
and Parenting the creation of value
✔ The Means to
Achieve
Diversification
✔ How Managerial
Motives can erode
Value Creation
Lesson plan/MAF661/Oct2023 Page 7
 Cuti Perayaan 27/05/2023 – 05/06/2023

✔ Recognizing ▪ Discuss CO1 ❖ Chapter 8

Entrepreneurial entrepreneurial CO2 Entrepreneurial Strategy FINAL EXAM
Opportunities strategy CO3 and Competitive
✔ Entrepreneurial ▪ Discuss competitive CO4 Dynamics
Strategy dynamics
✔ Competitive
Dynamics

5 Strategy 6.0 ✔ Traditional Forms of Ability to: CO1 PO1 FINAL EXAM
Implementation Organizational ▪ Evaluate the value chain of an CO2 PO5
on Structure organization to support its CO3 PO6 Individual Quiz (10%)
business-level strategy CO4 PO7 (Chapter 8, 9, 10,
Boundaryless PO8 and (or) 11)
Organizational PO10
Designs PO11
✔ ▪ Recommend a suitable ❖ Chapter 10
Leadership: Three organizational Creating Effective
Interdependent structure to support an Organizational
Activities organization’s strategy Designs
✔ ▪ Discuss the crucial role of
Leadership: Three
Interdependent leadership on transforming
Activities an organization
✔ ❖ Chapter 11
Getting Things Done: ▪ Appreciate organizational Strategic Leadership:
Overcoming Barriers ethics Creating a Learning
and Using Power Organization and an
▪ Discuss key elements to Ethical Organization
✔ become an ethical
Emotional
Intelligence: A Key organization
Leadership Trait
✔

✔ Developing
Competency
Companions and
Creating a Learning
Organization

Lesson plan/MAF661/Oct2023 Page 8

 ✔ Creating an Ethical
Organization

Cuti Perayaan 24/06/2023 – 02/07/2023

Aidil Adha 29/06/2023

✔ Ensuring Informational
6 Strategy 6.0 ✔ Control: Responding Ability to: CO2 PO1 ❖ Chapter 9 FINAL EXAM
Evaluation and Effectively to ▪ Discuss the value of CO3 PO5 Strategic Control and
Control Environmental Change effective strategic control PO6 Corporate
systems in strategy PO7 Governance
✔ Attaining Behavioural ▪ Discuss the role of corporate PO8
Control: Balancing governance mechanisms in PO10
✔ Culture, Rewards and ensuring that the interests of PO11
Boundaries managers
are aligned with those of
shareholders
✔ The Role of Corporate
Governance

7 Strategy 3.0 ✔ Managing Innovation Ability to: CO1 ❖ Chapter 12:

Evaluation and ✔ Corporate  Appreciate CO2 Managing FINAL EXAM
Control Entrepreneurship entrepreneurship CO3 Innovation and
✔ Entrepreneurial CO4 fostering
Orientation corporate
entrepreneurship
(Exclude Real Option
Analysis: A useful
Tool pg. 399 until
401)

Revision week 17/07/23 – 23/07/23

Final Examination 24/07/23 – 13/08/23

Lesson plan/MAF661/Oct2023 Page 9

Important info:

Excerpt from Course information Assessments Assessment’s Tentative date

weightage
Test - 15% Test 15% Week 7
Test - Chapter 1 - 4 12/05/2023 Friday 3pm-4.30pm
CLO: 2
Assignment - 10% Group 10% Week 9 or 10
Assess student's managerial and leadership skills Chapter 5 & 6 Assignment – present & 22/05/2023 -
CLO: 1 submit slides 09/06/2023

Quiz - 10% Quiz 10% Week 11

Chapter 8,9,10,11 (any 3 chapters) 12/06/2023 – 16/06/2023
CLO: 2

Presentation (Intellectual ideas) – 5% Group project & 15% Week 13 or 14

Business proposal intellectual idea presentation (preparing 03/07/2023 –
CLO: 4 business proposal) 14/07/2023

Presentation - 10%
Business proposal communication skills- report & oral
CLO: 3

Final Assessment: 50% Final 50% 24/07/23 – 13/08/23

Final Examination - 50%
There will be 4 questions and students are required to answer all 4. The
questions will be in the form of short cases/scenarios. Students will be
tested on the higher learning taxonomies of Application, Analysis,
Synthesis and Evaluation.
CLO: 2
Duration: 180 minutes

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