Recitation (Global Economy)

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Have your research on the following:

1. Global Market Integration


Market integration occurs when prices among different locations or related goods follow similar
patterns over a long period of time. Groups of goods often move proportionally to each other and
when this relation is very clear among different markets it is said that the markets are integrated.
2. The 4 Global Corporation or Company
 Nestlé
Nestlé is the largest food and beverage company in the world and the industry combine with the
highest revenue in Switzerland and one of the 50 leading companies worldwide concerning revenue
and number of employees. As a very global combine 28% of the food revenue comes from emerging
countries in Latin America and Asia, 40% from Europe and 26% from the USA and Canada. Not only
the size but also the globalization makes Nestlé be different than all other competitors. Owning six
main brands and about 8,500 national and regional brands it gets 70% of the revenue by selling
brands that rank on the first or second place in each product segment. Nescafé, as one of the main
brands, is the most consumed coffee brand in the world with 3,000 cups a second and Nesquik, Milo
and Nescau make Nestlé be number one in the chocolate and malt drink section.
 Apple
As a global corporation, Apple Inc has realized the significance of globalization and started spreading
their influence all over the world. Apple's main strategy is broad differentiation. This strategy focuses
on key features that differentiate the company and its goods from competitors.
 Amazon
However, over the years it has quietly entered and come to dominate a number of other industries
and truly diversified its revenue streams. Its entry into thriving industries such as healthcare,
subscription services and its bold decision to delve into physical retail has helped the company to
become a global empire.
 Toyota
Toyota Company commenced globalization early in the nineties through FDI flow. This strategy
turned out to be very successful because it has experienced growth in production plants and
increased profitability. This strategy was characterized by production in other counties rather than
home.

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