Elephant House SuperHeroes

John Keells Group - Confidential

 RECAP FROM THE STORY OF EH SUPERHEROES SEASON 1…

Total Digital Media

PR
KPIs *Rating

1. Impressions 6,600,00+ Program finale became one

2. Reach 2,700,000 of the top 10 rated programs
in TV Derana – 3.78 rating
1,200+ incremental page with 1.9M + reach
likes

40 Contestant
19 Episodes

John Keells Group - Confidential

 Program Structure 2.0

Individual Group Individual Group Individual Group

Fashion designing/
• Technological Innovation – e.g. Singing/ Social Environment
Graphics/
Devices/Robotics/Automation Contemporary Responsibility Responsibility
Animations/
software development etc. which Dancing/ Acrobats/
Interior designing/
will benefit the society New Fusion Arts
Architecture
• Product/ Process/ Business
Innovations

John Keells Group - Confidential

 WE ARE TAKING A BIG STEP IN SEASON 2…

Recruiting kids (future consumers) above age 12 to engage with the EH brand and hone
Strategy their skills and talents to become future superheroes of the nation and beyond.

Launch Expecting to call in applications by March 2023 and go on air by April 2023.

Duration 6 months with the reality experience on Sirasa TV Sunday 6-7pm

Key Strategic
Partners

John Keells Group - Confidential

 Will collect applications via following ways of
communication

web Whatsapp

Viber E-mails

MOBILE APP WILL BE DEVELOP FOR THE VOTING SYSTEM SOCIAL MEDIA CONTENTS
(INCLUDING SPECIAL CUTS)
 REWARDS

FREE
80GB DATA
per month
(1 YEAR)
Grand Prize Consolation Prize

Winning Schools/Institutes will be rewarded with

Rs.500k
John Keells Group - Confidential
 JUDGES

Yasas Hewage Umali Thilakarathne Dr. Leelanga Senevirathne

Ideator &
Teledrama and Stage Drama – Senior Lecturer in
Entrepreneur/Cyclist
Actress/ Singer/ Dancer/ Information Technology, University of
Director/Co- Founder
Presenter/ 2017 & 2022 Best Moratuwa
at Dafedil Academy
Actress Award winner
Of Business, Marketing

JohnKeells
John KeellsGroup
Group-- Confidential
Confidential
 OUR PARTNERS

John Keells Group - Confidential

 EXTENDED PROGRAM TO SUPPORT CHILDREN

20 best Participants
10 best Group Participants

World winning guest judges to aspire and

motivate the children to win the world

Location based superhero academy to be

Workshops with the
conducted to educate
guest judges
parents/teachers/mentors and hone the kids
talents

John Keells Group - Confidential

 STAGE 01 Media Break for Entries (27th Feb)

STAGE 02 Closing the Entries (30th March)

STAGE 03 Online Auditions & Filtering (1st Apr – 10th Apr)

STAGE 04 Workshop and Episode Shoot ( 19th Apr -23Rd )

STAGE 05 1st Episode on Air ( 30th Apr)

STAGE 06 Grand Finale ( 15th Oct)

John Keells Group - Confidential

 THANK YOU

John Keells Group - Confidential