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Mahindra and Mahindra LTD: Time To Get On Board
Mahindra and Mahindra LTD: Time To Get On Board
With 3 healthy back-to-back cropping seasons and good monsoon, which has Vishal Srivastav
Research Analyst
resulted in strong rural sentiment, we reiterate our stance that the tractor Vishal.srivastav@edelweissfin.com
upcycle may last for a couple of years. Being the market leader in the tractor
segment, Mahindra & Mahindra (M&M) the key beneficiary of this surge. The
re-rating catalyst will be new management’s ability towards achieving key
milestones it has laid down viz. 1) Gradual improvement in the financial health
from FY22; and 2) Boost cash flow and Return on Equity (RoE). Hence stock is a CMP: INR 614
Tactical BUY with a target price of INR 758 per share, based on SoTP valuation. Rating: Tactical BUY
FES business to benefit from a revival in rural India Target price: INR 758
Our report, titled: ‘Automobile Industry - Coronavirus deals a decade blow’, lays Upside: 23%
our case of the rural economy leading the economic revival. We continued to
maintain our positive stance on the tractor industry is poised for multi-year
upcycle (refer our report on Escorts dated July 6, titled: ‘Escorts – Journey from
turnaround to excellence’). Back-to-back bountiful harvest seasons, increased
government procurement, healthy monsoon are the key drivers. With over 45%
market share, M&M is best placed to reap benefits of this surge.
Bloomberg: MM:IN
Automotive business to gradually recover from H2FY21
The light commercial vehicle (LCV) segment will drive growth for the automotive 52-week range (INR): 245/667
business in the short term. Being market leader, M&M will significantly benefit Share in issue (crore): 119
from the gradual revival in LCV demand. Course correction by the management in
M-cap (INR crore): 74,853
the utility vehicle (UV) segment off late and renewed focus towards strengthening
its strong hold in the conventional mid-size SUV segment through new launches Promoter holding (%) 19.58
Six months from the release of our report, we see strong rural demand momentum. Despite increasing
COVID-19, infections off late, sentiment remains buoyant, influenced by high income visibility,
because of record kharif sowing this season and plentiful monsoon. Strong revival in tractor sales, 40%
YoY growth since June, after easing in lockdown restrictions is evidence of healthy rural sentiment.
We continue to maintain our positive stance on the tractor industry. In our initiation coverage on
Escorts Ltd on July 6, titled: ‘Escorts – Journey from turnaround to excellence’, we estimated tractor
demand to clock 2-4% growth and industry is poised for a next upcycle that would be for couple of
years. We continue to maintain our view on the tractor cycle, however our channel checks indicates
buoyancy in rural sentiments may push domestic tractor sales growth towards double digit levels for
FY21.
Exhibit 1: Tractor industry to clock double digit growth in FY21 significantly surpassing our earlier expectation
20%
42% 18%
12%
12% 12%
23% 25% 7%
13% 7%
12% 5%
4% 6%
-6%
-10% -12%
-14% -14%
FY20 FY21E FY22E FY23E
-5%
Q4FY20
Q1FY20
Q2FY20
Q3FY20
Q1FY21
Q2FY21E
Q3FY21E
Q4FY21E
-10%
M&M: FES business will continue to provide strong support during challenging times
Business-wise With over 45% market share in the tractor industry, Mahindra & Mahindra (M&M) will be one on the
share in revenue major beneficiaries of the surge in tractor demand. Its farm equipment business (FES) contributes
and profits around one-third of standalone topline and over two-third to Profit Before Interest and Tax (PBIT).
34%
69%
Exhibit 2: FES contributes one-third to topline and more than two-third to profits
71% 69%
62%
30% 59% 61%
52% 49%
Revenue PBIT share
share
34% 31% 32% 34%
31% 31%
Automotive FES Others
Despite increase in competition intensity in the last 6-7 years, the management has been able to
maintain its market share of ~40-42% on the back of frequent model launches. The company plans to
launch a new light weight tractor platform ‘K2’ in collaboration with Mitsubishi, which will help it
strengthen its domestic market share going forward and also scale up exports.
Exhibit 3: FES business to reap significant benefits from the surge in tractor demand
22,000 16% 20%
15%
20,000 11% 15%
18,000 10%
5%
16,000 5%
19,753
17,104
16,562
14,000 0%
15,762
15,402
12,000 -5%
-7%
10,000 -10%
FY18 FY19 FY20 FY21E FY22E
FES revenues (INR cr) Growth (RHS)
Source: Edelweiss Professional Investor Research
Exhibit 4: M&M’s market share dropped by over 50% in the last decade…
Exhibit 5: … as it couldn’t make significant inroads in the rapidly growing small SUV market despite
a slew of model launches
Segment FY11 FY12 FY15 FY16 FY17 FY18 FY19 FY20
Large SUV Scorpio
Large SUV Bolero
Large SUV Xylo
Small SUV Quanto
Large SUV XUV500
Small SUV KUV100
Small SUV NovoSport
Small SUV TUV300
Large SUV Thar
Large SUV Alturas
Large SUV Marazzo
Small SUV XUV300
Exhibit 6: Market share loss in smaller SUVs was even Exhibit 7: …as the sub-segment saw significant growth in
sharper… overall UV market in the last decade
77%
22%
74%
29%
29%
33%
37%
42%
45%
51%
66%
68%
45%
78%
36%
71%
71%
67%
32%
63%
30%
58%
55%
49%
25%
21%
34%
32%
17%
14%
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 Large SUV % in overall UV market Small SUV % in overall UV market
Although M&M has the XUV300, which is a popular model, the company dearly requires the success
of recently launched Thar (upgrade), near term expected launches of W601 (i.e. Scorpio upgrade) and
Bolero (upgrade) to turn the tide in its favour.
Exhibit 8: Recovery in the UV segment has been faster… Exhibit 9: …with growth continuing to outpace that of the
overall PV industry
25%
12% 15%
28% 9% 18% 15%
7% 5%
12% -5% 10%
-5% -3%
-15%
5%
2%
-10% -7%
-72%
-11%
Q1FY20
Q2FY20
Q3FY20
Q4FY20
Q1FY21
Q2FY21
Q3FY21E
Q4FY21E
-17%
FY20 FY21E FY22E FY23E
…however, focus on its conventional segment may help arrest near term market share loss
R&D as a % to The management’s focus on strengthening its position in the mid-sports utility vehicle (SUV), i.e.
revenue
6.6%
conventional sub-segment, with the launch of Thar (upgrade); expected launch of new models -- W601
5.0% 5.0%
or Scorpio upgrade (through the M&M and Ford joint-venture) and Z101 in Q1 and Q3FY22,
4.4% respectively; and the launch of the Bolero upgrade over the next 3-4 quarters.
3.8%
4.2% Renewed focus on its stronghold mid-SUV sub-segment is the right strategy because of its strong
acceptance among its conventional SUV customer segment.
FY15
FY16
FY17
FY18
FY19
FY20
Exhibit 10: New launch pipeline comprises more large SUVs indicating a change in management’s
stance
Segment FY21E FY22E FY23E
Large SUV Thar upgrade
Large SUV W601
Large SUV Z101
Large SUV Bolero upgrade
Small SUV S 204
The benefits from this JV will start accruing from next year, with the launch of model W601. In FY23,
a new model (S 204) will be launched by this JV in the compact SUV space. There are also plans of
developing a new electric vehicle (EV) platform under this JV.
M&M also plans to use this facility as a manufacturing base for exporting vehicles to Ford’s overseas
markets. The company will initially invest INR 650 crore in this entity, which will be gradually raised to
INR 1,400 crore.
35%
20% 40% 35%
25%
10%
-2% 5%
25% 22%
-6% -6% -8%
-25% 12%
-43% -12%
-5%
-21% -21%
-78%
-30%
Q4FY20
Q1FY20
Q2FY20
Q3FY20
Q1FY21
Q2FY21
Q3FY21E
Q4FY21E
FY21E
FY22E
FY23E
FY20
Pessimistic Optimistic Realistic Pessimistic Optimistic Realistic
Source: SIAM, Edelweiss Professional Investor Research
The recent pick-up seen in LCV sales in the last few months indicates encouraging signs of a swift
recovery in demand.
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
M&M Tata Motors Ashok Leyland Maruti Others
Source: Edelweiss Professional Investor Research
Although competition has intensified with recent launches by all major competitors (like Bada Dost
from Ashok Leyland and Intra V20 from Tata Motors), M&M’s strong offerings will help it keep pace
with competition and maintain its stronghold over this segment.
Exhibit 14: A pick-up in sales will lead to revival in the automotive business from FY22
40,000 50%
37%
35,000
30%
30,000 10%
0% 10%
25,000
35,328
32,081
-20% -10%
28,069
20,000 -28%
28,409
-30%
20,527
15,000
10,000 -50%
FY18 FY19 FY20 FY21E FY22E
Automotive revenues (INR crore) Growth (RHS)
Source: Edelweiss Professional Investor Research
a. Subsidiaries should have clear path towards 18% Return on Equity (RoE)
b. Unclear path to profitability but with strategic benefits like Sampo Rosenlew – M&M will continue
to invest
c. Unclear path to profitability with no strategic benefits – M&M will exit
This shift in focus towards improving RoE to 18% in the medium term by scaling up profitability across
businesses and laying parameters for evaluating all potential investments will be key towards
improving investor confidence and result in a re-rating in valuations.
Exhibit 15: Tough market scenario and heavy subsidiary losses significantly deteriorated M&M’s
RoE profile
18%
6%
4%
3% 3% 3% 3%
-1%
Exhibit 16: Subsidiaries like SsangYong Motor Company, Mahindra USA, Mahindra Aerospace and Mahindra Tractor Assembly
has been a consistent drag on M&M’s performance
Revival in the demand environment for its standalone operations and management’s focus on
turning around its loss-making businesses…
With a revival in demand across key businesses, we expect a gradual YoY increase in topline from
H2FY21 and a significant surge in FY22. Benefits of economies of scale and focus of the new
management on reducing cost and increasing profitability across businesses will lead to substantial
improvement in the profitability of standalone operations in the short to medium term.
Few key loss-making subsidiaries, which will cease to exist in FY21, are: 1) Mahindra Tractor Assembly,
which reported a loss of INR 222 crore in FY20; and 2) Mahindra Aerospace Australia, which incurred
a loss of ~INR 240 crore in FY20.
Few loss-making subsidiaries which we believe are next in line are: 1) SsangYong Motor, which
reported a loss of INR 2,268 crore in FY20; 2) Peugeot Motocycles, which posted a loss of INR 256
crore; and 3) Mahindra Aerospace, which incurred a loss of INR 287 crore. These loss-making
subsidiaries contribute over 85% of overall subsidiary losses.
FY21 will be challenging for subsidiaries with weak financial health. The management’s focused
approach towards turning around subsidiary operations and sale of significant loss-making
subsidiaries will start adding meaningful benefits to the bottomline as well as cash flow from FY22
onwards.
30
26
22
19
17 20
17
Rajesh Jejurikar has been appointed as Whole-time Director and Executive Director of the FES business
from April 1. He was part of the development team of Scorpio and has headed businesses like FES and
Mahindra Two Wheeler in his earlier assignments with M&M.
INR Cr
Income statement FY18 FY19 FY20 FY21E FY22E
Income from operations 47,577 52,848 44,865 40,773 47,332
Materials costs 31,628 35,997 29,866 27,237 31,239
Manufacturing expenses 5,742 6,037 5,424 5,096 6,058
Employee costs 3,162 3,283 3,223 3,261 3,549
Total operating expenses excluding depreciation and amortisation 40,533 45,318 38,514 35,595 40,848
EBITDA 7,043 7,530 6,350 5,178 6,484
Depreciation & Amortization 1,625 2,003 2,363 2,243 2,337
EBIT 5,418 5,527 3,987 2,934 4,147
Interest expenses 188 146 124 150 180
Other income 951.71 1,630.26 1,539.13 1,223.21 1,372.65
Profit before tax 6,181 7,010 5,402 4,007 5,340
Provision for tax 1,991 1,586 1,851 981 1,308
Exceptionals (before PBT) 433 -22 -2,811 0 0
Reported PAT 4,623 5,401 739 3,025 4,031
Less: Exceptional Items (Net of Tax) 303 -17 -802 0 0
Adjusted PAT 4,320 5,418 3,889 3,025 4,031
Basic shares outstanding (mn) 113 113 113 113 113
Adjusted basic EPS (INR) 37.9 47.5 34.1 26.5 35.3
Diluted equity shares (mn) 113 113 113 113 113
Adjusted diluted EPS (INR) 37.9 47.5 34.1 26.5 35.3
CEPS (INR) 52.1 65.1 54.8 46.2 55.8
Dividend per share (INR) 7.8 8.8 7.4 6.6 8.1
Dividend payout (%) 22.7 21.9 136.7 29.8 27.3
Vinay Khattar
VINAY
Digitally signed by VINAY KHATTAR
DN: c=IN, o=Personal, postalCode=400072,
st=MAHARASHTRA,
Head Research serialNumber=cd5737057831c416d2a5f7064
Rating Expected to
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M&M Sensex
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