BUSINESS PLAN

KEYCHAIN SHOP

COMPANY BACKGROUND
Keychain shop was created on January 22,23 that produce a customize keychain or creating keychain in
costumer design choice. This company/shop was located in purok 7 malacañang sta rosa, nueva ecija

THE PROPONENT
The proponents of the business are 3 members of the group that are considered professional
entrepreneurs. To function a business properly, it needs a well-organized process from organizers and
institutions and financial needs of an entrepreneur. We would surely seek to have an attractive market
placed in school and events , with the help of increasing demands of a trending and new product in this
entrepreneurial world.

THE ORGANIZATION
Since Keychain shop is customize made, keychain shop owners decided to be the one to manage the
entire operation of the business together And contribute each and everyone’s skill to expand the
business.

OBJECTIVES OF THE PROPOSED BUSINESS

 Becoming and staying profitable
 Maintaining cash flow
 Establishing and sustaining productivity
 Attracting and retaining customers
 Developing a memorable brand
 Reaching and growing an audience through marketing
 Planning for growth
 Sales maximisation,
 Output maximization
 Utility maximisation
 Satisfaction maximisation
 Growth maximisation
 THE PRODUCT

J.J.E keychain shop (customize) sells a keychain that the design is

pick by the customer.this type of business is for all because the
customer will pick the design to thier keychain that cause they will
satisfied and happy because they pick thier own design.

Before keychains were sold in gift shops everywhere, they

started as luck tokens in ancient civilizations. If you’ve ever been to an arcade, you’re familiar
with the dyed “rabbit’s foot” keychain you can get for about 10 tickets. That foot is actually
based on real objects carried by the Celts in 600 BC. The only difference is they would cut the
foot off an actual rabbit since they believed it could communicate with the underworld in its
burrow. It was seen as good luck to carry a rabbit’s foot on twine as it was associated with
improved fertility.

The Celts weren’t the only ones carrying around luck tokens and amulets. The Metropolitan
Museum in New York has an ancient Egyptian artifact on display. It’s a hedgehog carved out of
soapstone that was carried around on string. Little is known about why this was considered
lucky, but scholars believe it has to do with hedgehogs being strong creatures capable of
withstanding tough conditions. There were also those in the Middle East who believed
wholeheartedly in the power of the “evil eye.” This talisman was carried on string and would
transfer negative energy to the looker. These are only a few of the many luck tokens that have
existed since the beginning of time. The Celts, Egyptians, and many other ancient civilizations
paved the way toward a future of carrying small trinkets.

THE MANY USES OF CUSTOMIZE KEYCHAIN

I. This is a high-utility
Keychains are useful gifts that can offer personal and emotional value. A customized keychain
will not only promote your brand but also increase retention. Keychains can be used to promote
all types of brands and businesses, regardless of age or gender. The custom keychains are not
just for keys. They can also carry many other useful items that may be of value to you. There are
many models to choose from, including flashlight, multi-tool, and bottle opener keychains.
These keychains are great for improving your life's convenience and quality. These keychains can
be customized with your brand and message, making them a great way to interact directly with
your target audience.
 I. High emotional worth

You can build a relationship with your audience by giving them a keychain as a gift. Keychains can also
be used as a substitute for thank-you cards and emails. Because they are flexible and can add a personal
touch to the branding, keychains may be able to take your message further with a smaller budget.
Keychains are a great way to show your company's corporate culture and identity. A keychain with a
house design can be a great way to promote home maintenance services or realtor agencies. Keychains
with sports themes can also be a great way to promote sponsorship deals and sports-related businesses.

II. How to avoid losing your keys

It is important to keep all keys safe, especially business keys. No matter what type of business
you own, keys are essential to unlock the doors. Remember that these keys can be stolen from
your business, as well as tools and money. You should have customized keychains for all your
business keys. This will allow you to easily identify your keys in the event that someone steals
them. It is also easy to distinguish the keys. You want to avoid mixing keys, especially business
keys.

III. There are Plenty of Options to Choose From

Not only do keychains come in an unlimited variety of themes, styles, shapes, sizes, and colors, but
they can also be customized in several ways. we offer clear acrylic keychains, holographic keychains,
rainbow keychains, music keychains with Spotify codes, logo keychains, and resin keychains. All of
these can be customized the way you want. We also offer acrylic blanks for DIY keychains. These can
be used for a fun activity to engage guests at an event. The keychains your guests make can be given
to them as party favors.

IV. They are Versatile

It’s hard to find items that can match a keychain in versatility. Whether it’s a birthday, anniversary,
or an official event, a keychain can be personalized for every occasion. Moreover, they are non-
gender-specific and can be given to people of all ages. Customized keychains are also suited for all
types of brands and businesses. No matter what your products, services, or target audience is, you
can use customized keychains to promote your business.

V. Easy on the Pocket

Even when created from scratch just for you, a customized keychain is easy on the pocket. It’s a
great option for those end-of-the-month events you can’t skip or those professional events or
marketing campaigns where you need hundreds or thousands of pieces. We at Hamfai offer high-
quality personalized keychains at affordable rates. Check out our custom keychains collection to find
the one that best suits your budget.
 VI. They are Accessories with a Purpose
A customized keychain isn’t just another good-looking accessory with no real value. They are
also functional. No matter who you’re buying the gift for, everyone can appreciate a unique
keychain.
VII. They Also Have Emotional Value
In addition to being cool and functional, personalized keychains can also make meaningful gifts
with a high emotional and nostalgic value. If it’s for a child, you can have the keychain made
with their favorite cartoon character. For adults, you can choose name keychains, and for
someone close to your heart, you can opt for a music keychain with a song that holds special
value for you two for any reason.

TARGET MARKET

 Students
 Mellinials
 Teenagers
 Senior citizen
 Who have accessories like keys,case ,and etc

MARKETING MIX
Using the Marketing mix it will help us understand what our product or service can offer to our
customers. Choosing the place , and trying our own product will be one of the main
promotional activities to be done weeks before the formal introduction of AQUAFUSHION DL.

COMPETITION

 local accesories\keychain shop

 online ratailers

FINANCIAL PLAN
Starting with a capital for the venture will be ₱500, excluding the other necessities.Projected
overhead expense of ₱1000 per month.With cost of materials amounting to ₱50 perkeychain
and gas for delivering.

IMPLEMENTATION
The enterprise commenced its operation last January 22, 2023, In time for events where most
of the target markets are having celebrations and events or are having vacations where most of
them have to souvenir, gifts ,and accesories
 DAILY SALES REPORT

AQUAFUSHION DL

Sr. NO DATE DAY CLIENT TYPE QUANTITY

1 1-10-23 TUESDAY NEW 2
2 1-11-23 WEDNESDAY NEW 3
3 1-14-23 SATURDAY NEW 3
4 1-15-23 SUNDAY NEW 3
5 1-17-23 TUESDAY NEW 2
6 2-20-23 FRIDAY NEW 1
7 2-24-23 TUESDAY NEW 3
8 2-25-23 WEDNESDAY NEW 4
9 2-29-23 SUNDAY NEW 5
10 2-31-23 MONDAY NEW 7
TOTAL OF :
33
 ENTERPRENEURSHIP
BUSINESS PLAN

J.J.E KEYCHAIN SHOP

SUBMITTED BY:

JEROME P. LOMBO

EMMANUEL DAJERO

JERALD ENRIQUEZ

12-NARRA

SUBMITTED TO:

Mrs, MARISSA CASTILLO