Introduction: Thương hiệu của bạn có thể là chất xúc tác cho doanh nghiệp của bạn.

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L1.1:

- Thương hiệu cá nhân là tài sản độc đáo nhất và là công cụ tiếp thị mạnh mẽ nhất

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L1.2:

PERSONAL BRAND GOALS:

* Increase awareness

* Generate leads

* Grow your network

* Leverage media and collaborations

* Monetize your digital presence

* Find speaking or publishing deals

L1.3:

The Three Cs of Storytelling

* Character: the character is YOU

- At the beginning of your story, you'll want to introduce who you are, and provide the
background details than set the narrative for where you were before your conflict event happened.

* Conflict: to create interest and intrigue, it requires some buildup of suspense.

- You need to be vulnerable and share the difficult experience that ultimately was your
breakthrough moment.

- This conflict should be an experience that your target audience can really relate to

- It should leave them saying "I know what that feels like" or "That's my struggle now. "

* Conclusion: the most powerful endings clearly state the result of your conflict and reveal that aha
moment

=> Storytelling: The purpose of your personal brand story,isn't to be overly promotional. The goal is to
tie your experience back to the pain points of the audience and reveal how you could be the solution.
When your audience can relate to and learn from you a real person, you become more memorable and
trusted. And your audience will become more interested in getting to know and how work with you.

L1.4:
- Who will benefit most from your products or services ?
- Four tips to zero in on the ideal consumer:
o First, if you currently have paying customers, then you already have a leg up here. As
long as you’re not going in a totally different direction with your service offerings. The
best place to start is with your current consumer base.
 Who are your current customer and why did they buy from you ? Define your
target audience:
 Research your current customer
 Know your product or service inside out
 Create your buyer’s persona
 Discover where your audience is on social media.