Professional Documents
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Midterms Entrepreneurial Mind Reviewer
Midterms Entrepreneurial Mind Reviewer
Handout 8
Blue Ocean Strategy
- creates a new market space and stimulates new demand.
- can create brand equity that lasts for decades.
- rejects the fundamental principle of conventional strategy.
Red Ocean Strategy
- competing in an existing market space to capture demand.
Red Ocean Strategy
Compete in existing market space
Beat the competition
Exploit existing demand
Make the value/cost tradeoff
Align the company’s activities with its strategic choice of
differentiation or low cost
Blue Ocean Strategy
Create uncontested market space
Make the competition irrelevant
Create and capture new demand
Break the value/cost tradeoff
Align the whole system of a company’s activities in pursuit of
differentiation and low cost
Strategy Canvas
- graphically depicts a company’s and its competitor’s value
proposition.
“Four (4) Actions Framework”
- tool in crafting a future strategy canvas.
Eliminate-Reduce-Raise-Create (ERRC)
- developed by W. Chan Kim and Renee Mauborgne