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ASSIGNMENT

ONE

STRATEGIC MANAGEMENT - BMEC101A

CHESKA MAGALONG - BSTM2A


STRENGTHS WEAKNESSES

Global Operations
Perfect Positioning
Over-Reliance on US Market
Superb Franchise Strategy
Slower Expansion
Community-Centric Strategies
Poor Targeting Outside the US
Strategic Branding
Lack of Variety
Great Supply Chain Management
Eco-friendly Policies

OPPORTUNITIES THREATS

Offer Healthier Options Intense Competition


Expand Market Presence Inherent Issues in Franchising
Diversify Revenue Streams Global Pandemic & Recession
Strengthen Operations in Emerging Increasing Health-Consciousness
Markets Stringent Regulations
Offer More Variety Rising Costs

STRENGTHS WEAKNESSES

Strong Brand Recognition


Large Market Share
High Prices
Product Diversification
Dependence on the US Market
Innovative Technology
Limited Menu
Growing Stores
Overreliance on Coffee
Quality, Taste, & Standardization
Imitability of Products
Increased Starting Wage
Gender Neutral Restrooms

OPPORTUNITIES THREATS

Competition
Expansion into Emerging Markets Economic Uncertainty
New Product Development Supply Chain Disruptions
Environmental Sustainability Changing Consumer Preferences
Expansion of Digital Offerings Independent Coffeehouse Movements
Global Pandemic & Recession

STRENGTHS WEAKNESSES

Wide Reach
Strong Brand Recognition
Limited online presence
Strong Supply Chain & Distribution
Dependence on the Philippines market:
Network
Limited product differentiation
Diversified Product & Service Offerings
Strong Financial Performance

OPPORTUNITIES THREATS

Expansion into New Markets


Intense Competition
Growing Demand for Healthcare
Changing Consumer Behavior
Products & Services
Government Regulations
Investment in Digital Technologies

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