BUSINESS PLAN

CYNJEP LAND CONSULTANCY FIRM

P.O. BOX 18467-00100, NAIROBI

MOBILE NO: 0727342508
PRESENTED BY : JEPKEMEI CYNTHIA MELI

INDEXNO : 4011031100

INSTITUTION : RAILWAY TRAINING INSTITUTE

SUPERVISOR : MR WANYONYI

PRESENTED TO : KENYA NATIONAL EXAMINATION COUNCIL

IN PARTIAL FULFILLMENT FOR THE AWARD OF A

DIPLOMA IN CIVIL ENGINEERING

EXAM SERIES : NOVEMBER, 2021

EXECUTIVE SUMMARY
1.0 BUSINESS DESCRIPTION

The name of this business is CYNJEP LAND CONSULTANCY FIRM and its vision is

“To provide effective and efficient land services that ensure real-time solutions for land

problems in Kenya”. It is located in Nairobi city along Northern Bypass, Neema Plaza,

and 2nd floor Room 21.

The Business address is;

CYNJEP LAND CONSULTANTS

Post Office Box18467-00100

Email: info@cynjeplandconsultants.com

Telephone: 0727342508www.cynjeplandconsultants.com

CYNJEP LAND CONSULTANCY FIRM is a sole proprietorship business. The main

objective is to provide effective and efficient consultancy services to matters related to

land. This is achieved by offering advisory services to clients on issues relating to land

registration, land valuation, land use, transfer and sale of land hence connecting the

clients to right pathway to resolving land matters. Some of our products include:

Developing sale agreements for client selling/buying land, Consultancy services on

contracts for sale and bank credit financing, Provide land intelligence and Consultancy

on conveyancing.

Our clients range from individuals, groups, cooperate institutions, companies and the

county and national government.

2.0 MARKETING PLAN

We realize that marketing is essential in growing the venture. Strategies to ensure we

 reach out to our clients have been developed. They include hosting of mobile offices to

other urban areas outside Nairobi County quarterly every year. Advertising plans have

also been identified to create awareness to the public in which the venture targets to

enjoy a market share of 40%. The marketing plan is aimed at ensuring that needs of our

clients are met by the products we offer and that clients access the services with ease

and in time.

3.0 ORGANISATION PLAN

Organization of the business entails of the consultants and the support staff. The owner

of the business will be The General Manager and full-time consultant and other

consultants i.e. the surveyors, planners, valuers, environmentalists and socialists would

be sourced where need be. The support staffs include a Secretary General and an

Administrator. Operation permit for the business will be acquired from the County

Council offices and an incorporation license from the Institution of Surveyors of Kenya.

Banking services will be provided by Kenya Commercial Bank – Moi Avenue Nairobi

Branch.

4.0 OPERATION/PRODUCTION PLAN

The venture will seek to simplify operations to access of our consultancy services and

products at the main office. The application of open office policy and warm welcome by

our staff will enhance timely access and response our clients’ needs. Relevant

communication and delivery of services will seek to satisfy the expectations of the

clients.
5.0 FINANCIAL PLAN

The financial plans show the growth and life of the venture. Projections are based on the

industry analysis. The success of the venture is determined by delivery of relevant

services and products to our clients and innovations in our products to meet current

needs in the market. The initial start-up capital will cost Kshs 500,000, this will be

sourced from personal savings, contributions from friends and family members. Further

details and financial projections are covered in chapter five of this document.