Acemae 2

Acemae 1

Acemae Zarwal

Professor Price

ENG-W 131

18 February 2023

Aveeno

The image was published by the Aveeno group. Advertising campaign to encourage the use of

Aveeno. Aveeno is a well-known campaign, using a variety of celebrities, characters, and

athletes to create effective advertisements. Aveeno teams up with Global Brand Ambassador

Jennifer Aniston to Debut "The Beauty of Nature, Active Naturals Oat for Your Skin". Jennifer

Aniston is the model for the Aveeno and she was an American actress who achieved stardom on

the popular television sitcom Friends (1994–2004) and launched a successful film career.

Use Aveeno Daily Moisturizing Lotion and Body Wash together for two times the

nourishment. Beyond simple hydration, our prebiotic oat recipe restores the skin's natural

moisture balance, leaving it smooth and radiant. Skin joy, as Jennifer Aniston said- "When my

skin feels good, I feel good. Healthy, confident. That's why my morning routine includes Aveeno

Daily Moisturizing Lotion. Because feeling good in your skin is what it's all about."

A division of S. C. Johnson & Son called Rydell Laboratories originally produced Aveeno; in

1989, the company lost the Rydell moniker and in 1999, Johnson & Johnson acquired the

company. With the introduction of Aveeno Baby and Aveeno Skin Relief Body Wash in 2001,

the brand was expanded into the baby care and body wash categories.
 Acemae 2

Acemae 2

The image of Aveeno was made for people to know what type of product would be produced.

The image was created for us to understand what will be Aveeno’s next production. By creating

the image the buyers or people would know what to expect before buying anything. Using this

way helps us understand that Aveeno made another product.

The Aveeno of 2019 first appeared in New York. Then it went around the States. So then the

ads would be posted online and everywhere. The more it spreads around the States and around

the world, the more there would be buyers.

When first looking at the picture, the eye is immediately drawn to the first thing you notice is

the model Jennifer Aniston sitting on a wooden chair on the right side of the picture. Then on the

bottom left of the picture it shows two different types of bottles for the Aveeno Daily

Moisturizing lotion and beside it the Aveeno Daily Moisturizing body wash. The background of

the image has one simple color which is a medallion type. It blends in and matches with the

model and the two products of Aveeno.

The image of Aveeno of 2019 was published by the Aveeno brand advertising campaign to

encourage the buyers to buy more of the product. The image has been sponsored by Johnson &

Johnson which is also the American company that owns the Aveeno brand. The model for the

Aveeno ad of 2019 is Jennifer Aniston. Aveeno, a company that sells skin- and hair-care
 Acemae 2

products with natural ingredients, has made Jennifer Aniston an eight-figure offer to be its next

representative. Jennifer was chosen by the Aveeno brand because she would represent the

company well and since she seemed to be extremely natural.

Acemae 3

The photographer of the Aveeno ad is Ali Mitton. He is a photographer and a director

specializing in youth culture, music, lifestyle and fashion. He takes pictures for the Aveeno ads

and posts them on Instagram and other social media.

The image would attract people who are old enough for example in their 20’s and up would be

interested in the Aveeno ad. This shows that male or female, when they see that ad they would

think of buying it or not.

The Aveeno brand used the famous American Actor and film producer, Jennifer Aniston. She

also modeled for many brands. With the way how famous and Jennifer is known for the brand

Aveeno would get a lot of anticipation. The advertising draws the eye with its use of cheerful,

vivid colors. The text's use of the second person gives the impression that the advertisement is

speaking to the reader personally. The advertisement claims that the Aveeno daily moisturizing

lotion would help in the health of dry skin in 1 day, with significant improvement in 2 weeks. So,

the Aveeno in conclusion will help make you feel better when applying the lotion and body

wash.
 Acemae 2

Using the Aveeno Daily Moisturizing Lotion and Body Wash together for two times the

nourishment. Beyond simple hydration, their prebiotic oat recipe restores the skin's natural

moisture balance, leaving it smooth and radiant. Skin joy, as Jennifer Aniston said- "When my

skin feels good, I feel good. Healthy, confident. That's why in the morning routine it includes

Aveeno Daily Moisturizing Lotion. Because feeling good in your skin is what it's all about.

Acemae 4

Works Cited

● Johnson & Johnson , Aveeno Advertisement, Celebrity Endorsement Ads, Jan.2019

 Acemae 2

Two Questions:
1.Did I explain the image well?
2.Do you think I could’ve expanded more on the topic?