The growth of e-commerce has indeed created new challenges for last-mile-delivery,

which require a thorough understanding of the logistics industry and consumer

behavior. Below are some perspectives on managing last-mile delivery and
optimizing logistics operation:

1. Embrace technology: One way to optimize last-mile delivery is to adopt new

technologies such as drones, autonomous vehicles, and robotics. These
technologies can improve delivery efficiency, reduce congestion, and lower
delivery costs. However, the initial investment cost can be high, and the
implementation process can be time-consuming. Also, there may be
regulatory challenges to overcome before these technologies can be used
widely.
2. Collaboration with other stakeholders: Collaboration among stakeholders such
as e-commerce companies, logistics providers, and governments can help
optimize last-mile delivery. For example, e-commerce companies can work
with logistics providers to optimize delivery routes and schedules, while
governments can invest in infrastructure to reduce congestion. However,
collaboration requires a high degree of coordination and cooperation, which
may not always be easy to achieve.
3. Sustainable delivery: Sustainable delivery options such as electric vehicles,
bicycles, and walking can help reduce carbon emissions and congestion while
also meeting customer expectations for fast delivery. However, the cost of
acquiring and maintaining sustainable delivery options can be high, and the
range of these vehicles may be limited, leading to longer delivery times.
4. Flexibility: Providing flexible delivery options such as same-day delivery, pick-
up points, and time-window deliveries can meet customer expectations and
reduce delivery costs. However, providing flexible delivery options can be
complex and costly, and there may be a trade-off between the cost of
providing flexibility and the benefits of increased customer satisfaction.

In summary, optimizing last-mile delivery requires a careful balance between cost,

efficiency, and customer satisfaction. Adopting new technologies, collaboration,
sustainable delivery options, and flexibility can help achieve this balance, but each
approach has its pros and cons that need to be carefully considered.

Sensitivity:
Public (C4)