Reflection

Ricardo Carrillo
Throughout this activity as a team we were able to put into practice the
various methodologies learned from the course, as well as the
experience of collaborating in a true work team with very different ideas,
but which we were able to channel to achieve good results. In future
experiences, despite the fact that we still need to polish some points of
coordination between the members, we definitely already have the bases
for the development of ideas; which, although it might sound simple at
first, ordering ideas and creating them or implementing new ideas is
much more complicated than I would expect, but thanks to the systems
we learned, we were able to cope with it correctly.
 METHODOLOGIES OF
CREATIVE THINKING

PITCH
PRESENTATION
ANDREA IGLESIAS- A01722698
ARIADNE TAPIA - A01067555
BÁRBARA URQUIDI - A00837069
AYHAM HANNA - A01760342
RICARDO CARRILLO - A00836436
FERNANDO PIÑERA - A00837709
What 's the problem?
In the streets, we can see that trash is still
a big problem in the society, because in
our culture, throwing trash in the correct
place is not common sadly.
Problem with

cigarette butts
Smokers in public places often do not respect
the signs that are sometimes placed to smoke,
the signs are placed precisely because of the
lack of trash cans.It pollutes the streets a lot and
makes them look dirty all the time, very few
smokers are responsible and save their cigarette
butts so they can throw them away later.
 Goal
To reduce the contamination produced
by the cigarette butts in a fun way, and
make people change the way they smoke
and be more responsible.
Our solution
Smart trash cans

We decided to solve the problem through the

creation of technological trash cans for
cigarettes' butts in order to attract the attention
of the people and to make it fun when they throw
the cigarettes' butts.
What is the
public?
Almost everyone that transits in the
streets:
The people that throws the
cigarrette´s butts.
The people that finds them in the
streets and want to help cleaning.
Solution's sketch
Includes interactive videos displayed
on the screen

Smart screen

The trash cans hole

What is the objective?
Help to maintining clean the city by
attracting the people to get closer to
look the technological trash, so they
can throw the cigarrette´s butts in
there.
REPORT

ANDREA IGLESIAS A01722698
AYHAM HANNA A01760342
ARIADNE TAPIA A01067555
RICARDO CARRILLO A00836436
BÁRBARA URQUIDI A00837069
FERNANDO PIÑERA A00837709
 The fun theory consists on the idea that if

FUN you wants somebody's change, you have

to apply a new and fun way to observe and

THEORY act towards the subject. It was invented

by Volkswagen and the publisher agency

What is it? DDB Stockholm, because they were trying

to prove that having fun is the easiest way

to changes someone's behaviour.

 The power of having fun is that make

things that seem boring to something more

enjoyable, has the power of people wanting

to do things, and make a domino effect on

How does
the other ones.

it work? Find a problem that need a human

attitude change
Analyze the situation, search the way you

wanted to be
Implement a game or activity that

specifically need a change

 Examples

PIANO STAIRCASE THE WORLD'S DEEPEST BIN BOTTLE BANK ARCADE MACHINE
To make people use the stairs To make people throw their the trash To make people recycle the glass bottles in
instead of the escalators in the bin the trash
 The fun theory: definición y aplicación. (2019, December 10).
Retrieved November 23, 2022, from El blog de retos para ser
directivo | Desafíos de la Gestión Empresarial website:
https://retos-directivos.eae.es/the-fun-theory-definicion-y-

References: aplicacion/

The Fun Theory: Rewards Over Punishments. (2019,

September 28). Retrieved November 23, 2022, from Exploring
your mind website: https://exploringyourmind.com/the-fun-
theory-rewards-over-punishments/
FIRST PART
GENERATING IDEAS FOR
THE SOCIAL PROBLEM
SOCIAL PROBLEMATIC In parks

Bárbara Urquidi: In schools

Quantity
In stadiums
Putting more
trash cans on the From the citizens
Responsability
streets
From the government

Education In prescholar
Social problem: Teaching in the
Garbage in the schools to pick In museums
streets up the trash
Values Respect

From the kids

Adding Attention
interactive trash From the teenagers
cans
Funny forms
Fun
Vibrant colors
SKETCH
SOCIAL PROBLEMATIC going out to a concert

Fernando Piñera: social events

go for drinks

go to a coffe shop
Support groups where
people with a problem birthday parties
meet small parties
spontaneous parties

goverment more buildings for mental

help health treatment
The increase of
Free acces to mental investment in paying
mental health health attention psychologist
problems More jobs to
psychologists high salaries

more space to build or

More gyms rent a gym

Promoving working out around promoving the idea of

working out

social groups whatsapp groups

to do
exercise
Facebook groups
SKETCH
SOCIAL PROBLEMATIC Ayham:
Purpose: Ideas for the social problem​
Ideas​ Consepts​ Other ideas​
Divorce​
Harms for people around​
Staying home while sick​

Gambling​
Smoking​
Wasting money​ Alcohol​

Drugs​

Wasting time​ Long waiting queue​

Cycling/skating in non-marked area​

Risks​
Passing red lights​

Speeding​ Noisy party after midnight​

Noise​ Using horn​

Screaming in public​

Paying tax​
Lack of awareness of public sector benefits​
breaking park seats​
Clean cities​
Waste sorting/recycling​
Rubbish​
Gum and cigarette butts​
SKETCH
Ayham
Long waiting queue​

Gum and cigarette butts​

SOCIAL PROBLEMATIC
Ariadne Tapia:
Social problem:
Discrimination towards LGBTQ+ community

CHARACTERISTICS WHY C (CUT) WHY B (BECAUSE) WHY A (ALTERNATIVES)

It is a more personal
Posters
Awareness to be more empathic approach Representation of the flags

to make it more
Movie nights
Courses to be informed interactive Reading circle

to stop the It makes it easier for

Correct representation Short films
stereotypes society to understand
through media Theater plays

Month of love to celebrate the to give the community Entertainment shows

community their visibility Fair

Zoom conference
Talks about the
to normalize it to keep updating about it Congress
community
SKETCH
Ariadne
SOCIAL PROBLEMATIC
Andrea Iglesias
Social problem:
Too much traffic on the avenue
SOCIAL PROBLEMATIC
Andrea Iglesias
Social problem:
Too much traffic on the avenue
SOCIAL PROBLEMATIC
agenation

Ricardo Carrillo: classism

Insensitivity
deny the existence of the
problem

racism alienation
privileges

social separation

intolerance Hate crimes

discrimination homophobia disconnection

religious
fanaticism violence
limitations of personal
development

misogyny ignorance
unemployment

terrorism
hate crimes
war

 SKETCH
Ricardo
Carrillo
social separation
SECOND PART
GENERATING IDEAS FOR
THE FUN SELECTION
FUN SELECTION
Bárbara Urquidi:
Neon colors

Opposite colors
Flamboyant
Primary colors

Colorful or Cartoons Micky Mouse

painted trash can characters
Marvel heroes

Rounded
Bubble form
forms
Extravagant
A fun trash can Ball form
form trash can
Animal
form Cat form

Soccer
Based on a
Interactive trash sport game
Basket
can
Based on a Pac-man
videogame
Mario Bros
SKETCH
FUN SELECTION Ayham :
Purpose: Ideas for the fun or intertaiment selection​

Ideas​ Consepts​ Other ideas​

jumping​
Exercises​
Push up​

Balance games​

Dancing​ Holding on tempo​ Kipping balls​

Drumming​

Playing instrument​
Music​
Karaoke​

Getting coupons, free tickets etc.​

Getting rewards​
Interviewing/show in public shows like TV​
Getting money​
Answering question​
Competitions​
Eating faster​

3D design​

Drawing​ Art​ Decoration ​

Re-Order​
 SKETCH
Ayham
Getting coupons, free tickets etc.​
Dancing​

Getting coupons, free tickets etc.​

dancing in queue​
SOCIAL PROBLEMATIC
Ariadne Tapia:
Social problem:
Discrimination towards LGBTQ+ community

Game of guessing
the flag

Association game of
the orientation/gender
Discrimination towards and its meaning
LGBTQ+ community

Karaoke lyrics

Paradise
Party of the
community
SKETCH
Ariadne
FUN SELECTION
Andrea Iglesias :
FUN SELECTION
Andrea Iglesias :

How to manage

emotions- Podcast
FUN SELECTION
Fernando Piñera:
FUN SELECTION
Ricardo Carrillo
really
fast
music

happy
music melodies

magic
show
music
sparkle
random
music
SKETCH
Ricardo

https://www.youtube.co
m/watch?v=FN_hJjIpe5w
 THE WINNER IDEA ON THE SOCIAL
PROBLEM IS

TEAM Cigarrette butts (Ayham)

SELECTION THE WINNER IDEA ON THE FUN OR

ENTERTAINMENT IS
The fun trashcan (Bárbara)
 THIRD PART
GENERATING IDEAS FOR THE
COMBINATION

SOCIAL PROBLEM + FUN PART

SOCIAL PROBLEMATIC
Bárbara Urquidi:
Trash cans
painted in funny
ways

A machine that
exchanges the
Throwing the
cigarrettes butts for
cigarrettes butts in some toy or fun item
a entertaining way

Technologic but
fun trash cans

Clean Extravagant forms

in trash cans that fill
with cigarrettes
butts
SKETCH
Bárbara
COMBINATION
Ayham:
Smart singing Trash
cans that sing one sec
for each cigarettes
butt

Smart Trash cans connected

to social media that count the
Attracting people to number of butts you throw in
it and post the number in SM,
throw the cigarettes daly, monthly ...
butts in an attractive
trash can
Smart Trash cans that
count the number of butts
you throw in it and gives you
points which can be later
replaced with gifts

Smart
SKETCH This machine you see is used in some countries Europe to attract people to throw back their

Ayham bottles and cans so they got some money back through coupons can be used to buy from the
store, the more bottles and cans you throw in it the more money you get, the machine count
the bottles and cans . This solution is very efficient and still working.
The idea is to have something similar but smaller for cigarettes butts, either to give back
coupons or posting in your account in social media.
a critical problem: who is going to keep several cigarettes butts which are smelly and dirty, and
take it to the Smart trash cans?
another product can be used to keep the cigarettes butts until you reach the smart trash cans,
like the pocket cigarettes butts' container, similar to that I always have with me see the other
picture.

Smart screen

The trash cans hole

SOCIAL PROBLEMATIC Record of quantity

Ariadne Tapia: Classic videogames

Game
Competitions
Different levels of
difficulty to throw the Difficulty
garbage
Levels
Begginers

Cigarette butts Fun Movie sounds

(Ayham) Different sounds for
+ when the trash is Curious sounds
The fun trashcan thrown
(Bárbara) Known Disney characters

Top music
Pop
Music being played
when you throw
Top pop music
garbage
Catchy Repetitive songs

Easy to learn
SKETCH
Ariadne
FUN SELECTION
Ricardo Carrillo
Trashcan with a
basquetball basquet

trash can with smart lid that

Cigarrette butts makes you solve a riddle to
use it, with a section that if
(Ayham)
you couldn't it still opens
+
but you failed.
The fun trashcan
(Bárbara)
heavy lid trash can
that measures your
level of strength to
lift it

sports
trash can where you
kick the butts into
FINAL SELECTION

TECHNOLOGICAL TRASH CAN FOR

BUTTS OF CIGARETTES
SKETCHES
OF IDEA

Smart screen

The trash cans hole