3/28/23, 11:45 PM Prior Class Quiz Week 11: Marketing Research-T123PWB-1

Prior Class Quiz Week 11

Due Mar 28 at 11pm Points 15 Questions 15
Available Mar 27 at 11pm - Mar 28 at 11pm 24 hours Time Limit 25 Minutes

Attempt History
Attempt Time Score
LATEST Attempt 1 6 minutes 15 out of 15

 Correct answers are hidden.

Score for this quiz: 15 out of 15

Submitted Mar 28 at 10:45am
This attempt took 6 minutes.

Question 1 1 / 1 pts

A ________ relationship describes the situation in which knowledge of the

amount of one variable will automatically yield knowledge of the amount
of the other variable as a consequence.

  monotonic

  curvilinear

  nonmonotonic

  linear

Question 2 1 / 1 pts

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3/28/23, 11:45 PM Prior Class Quiz Week 11: Marketing Research-T123PWB-1

Generally, ________ correlation coefficients are those that fall between

the absolute values of 1.00 and .81.

  somewhat weak

  very weak

  somewhat strong

  very strong

Question 3 1 / 1 pts

Any correlation falling between the absolute value range of ________ is

usually considered indicative of a "weak" association between the
variables.

  .21 and .40

  1.00 and .81

  .60 and .41

  .80 and .61

Question 4 1 / 1 pts

Which of the following indicates not only the degree of association but the
direction as well?

  Pearson product moment correlation

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3/28/23, 11:45 PM Prior Class Quiz Week 11: Marketing Research-T123PWB-1

  Spearman correlation

  Rank-Biserial correlation

  Kendall rank correlation

Question 5 1 / 1 pts

When a researcher determines a true relationship exists in the population

by means of the correct statistical test, he or she then establishes its
________.

  direction or pattern

  significance or pattern

  direction or significance

  pattern and specificity

Question 6 1 / 1 pts

A ________ is a relationship which is described as one in which there is a

low probability two variables will exhibit a dependable relationship.

  Strong association.

  Weak probability.

  High degree of association.

  Low degree of association.

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Question 7 1 / 1 pts

Depending on its type, a relationship can usually be characterized by all

of the following EXCEPT its ________.

  absence.

  pattern

  strength of association.

  presence.

Question 8 1 / 1 pts

Associations may be described with regard to direction in which of the

following cases?

  Nonmonotonic and curvilinear relationships

  Nonmonotonic and linear relationships

  Elliptical and curvilinear relationships

  Monotonic and linear relationships

Question 9 1 / 1 pts

________ describes the amount of change in one variable systematically

associated with a change in another variable.

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3/28/23, 11:45 PM Prior Class Quiz Week 11: Marketing Research-T123PWB-1

  Correlation

  Systematic association

  Covariation

  Standard deviation

Question 10 1 / 1 pts

Which of the following analyses determines whether a stable relationship

exists between two variables?

  Predictive

  Associative

  Regression

  Analysis of variance

Question 11 1 / 1 pts

A researcher can assign a general direction to the association between

two variables in a ________ relationship.

  curvilinear

  nonmonotonic

  monotonic

  linear

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Question 12 1 / 1 pts

When a researcher refers to ________, it means they know the general

nature of the relationship.

  specificity

  direction

  pattern

  essential

Question 13 1 / 1 pts

A ________ is the correlation coefficient that measures the linear

relationship between two interval- and/or ratio-scaled variables (scale
variables) such as those depicted conceptually by scatter diagrams.

  Kendall rank correlation

  Pearson product moment correlation

  Spearman correlation

  Rank-Biserial correlation

Question 14 1 / 1 pts

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3/28/23, 11:45 PM Prior Class Quiz Week 11: Marketing Research-T123PWB-1

If a researcher found a significant correlation of .83 between years of

education and hours spent attending Golden State Warriors' basketball
games, what would it mean?

 
People with more education spend less time attending Warriors'
basketball games.

 
People with more education spend more time attending Warriors'
basketball games.

 
People with less education spend less time attending Warriors'
basketball games.

 
People with less education spend more time attending Warriors'
basketball games.

Question 15 1 / 1 pts

________ are useful because they determine if there is a consistent and

systematic relationship between the presence (label) or amount (level) of
one variable and the presence (label) or amount (level) of another
variable.

  Relational databases

  Associative analysis procedures

  Strategic relationship models

  Systematic analysis processes

Quiz Score: 15 out of 15

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