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The Effect of Social Influence On Actual Usage of E-Government Among Employees Within Public Sector Organizations in The UAE
The Effect of Social Influence On Actual Usage of E-Government Among Employees Within Public Sector Organizations in The UAE
Abstract—The new technologies are enabling organizations to The Government of United Arab Emirates emphasized that
be flatter, networked, and more flexible. The United Arab the vision and long-term strategy of the UAE government is to
Emirates (UAE) vice-president and prime minister focus on the be number one among world countries in term of efficiency
long-term vision and strategy which is to be number one in
and effectiveness. There is a gap between the indicator
worldwide rank related to efficiency and effectiveness for UAE
governments. In order to achieve this target, there is a gap has
regarding the importance of information and communications
been identified between the indicator related to the essential of technology (ICTs) to government vision of the future which
ICT towards government vision as UAE in first rank compare to UAE ranked as number 1 in the world among 139 country and
139 countries. This study addresses the link between knowledge the indicator of the impact of ICTs on organizational which
management and smart government effectiveness considered the UAE ranked as number 10. In order to fill this gap, this study
role of institutional challenges as a moderator variable within the addresses the link between knowledge management and smart
public sector in UAE. This study implemented three acceptance government effectiveness considering the role of institutional
model which are technology acceptance model (TAM), unified challenges as a moderator variable within the public sector in
theory of acceptance and use of technology (UTAUT) and
UAE.
DeLone and McLean model of information systems success
(D&M IS Success Model) as guided for the proposed model. This Several theories and models have been developed to
study also employs quantitative data, which are collected investigate and understand the characteristics affecting the
following the rules of statistical surveys. SPSS and Smarts technology usage and information system success which have
software have been used for analyzed the data. The result from reduced the ambiguity that related to technology usage and the
SEM output shows the strongest correlation is found between related issues. The well-known theories and models that have
social influence and actual use = 0.624. The empirical results been using to answer the questions that related to technology
reveal that the actual use of e-government is predicted by the usage issues are; technology acceptance model (TAM) (Davis,
change in social influence and the association between these two 1989), unified theory of acceptance and use of technology
variables is statistically significant. Hence, the conclusion is the
increase in social influence will lead to increase in actual use to e-
(UTAUT) (Venkatesh, Morris, Davis, Davis, & Sam, 2003),
government in RTA. and DeLone and McLean model of information systems
success (D&M IS Success Model) (Delone & McLean, 2003)
Index Terms—Social Influence, UAE, Actual usage, E- D&M IS Success Model is considered one of the
Government. widespread acceptance of the models in technology usage and
information system success (Petter & McLean, 2009), which
proposed the three antecedence constructs in the updated
I. INTRODUCTION
model (system quality, information quality, and service
The Internet has become an essential platform for quality).
knowledge management systems in which improve knowledge However, D&M IS Success Model ignore other important
acquisition, task efficiency, communication quality and constructs such as social characteristics (Cheng et al., 2013;
Decision Quality (Cheung, Chang, & Lai, 2000; Parveen & Lian, 2015) which considered as an important constructs to
Sulaiman, 2008; Curran, Fenton, & Freedman, 2016). As determine the technology usage. This study is going to fill the
Stanford study show the diversity of activities of the internet gap which is between the indicator regarding the importance of
(business, Shopping, stock trading, banking, product ICT to government vision of the future and the indicator of the
information, email, reading, job search, and entertainment) by impact of ICTs on organizational which UAE ranked as
asking 4000 respondents to select among a list of 17 common number 10 through the extension of D&M IS Success Model
Internet activities and tell them which they did or did not do by implemented the social influence construct which this
(Nie & Erbring, 2002). construct been adapted from UTAUT Model as an independent
variable. This paper tends to examine the effect of social
influence on actual usage of E-government among employees III. RESEARCH METHODOLOGY
within public sector organizations in the UAE. The methodology adopted for this paper is the mixed
II. LITERATURE REVIEW method which involves the collection, analysis and
interpretation of data using both quantitative and qualitative
There are two constructs has been approached from D&M methods to try to address a research question. The quantitative
IS Success Model in this paper which are Social Influence and analysis is used by translating the collected data into accessible
Actual Usage as explained in detail below. statistics to measure or quantify the research question.
A. Social Influence (SI) Qualitative analysis is typically an exploratory method, used to
acquire experts 'overall understanding, explanations and views
Social Influence defined as the degree to which the e-
(specialized people who are knowledgeable of the study's
government users perceive that important other (family,
objective).
friends, and colleagues) believe he or she should use the e-
government (Cheng et al., 2013; Seppo Pahnila, 2011;
Venkatesh et al., 2012). A few studies have conducted on the A. Data Collection
influence of social influnce construct on actual usage. For There are several methods for data collection for instance
instance, Ogara et al. (2014) in a survey study among 239 observation, self-administered paper questionnaire, self-
students in the context of mobile instant messaging found that administered electronic questionnaire, interview, physical
social presence and social influence predict user satisfaction. In experiment, and multi-methods (Sekaran & Bougie, 2013). An
addition, Cheung et al. (2000) in the context of Internet and adequate data collection method for any study is inherently
world wide web which used questionnaire method found that dependent upon the problem of the study (Tull & Hawkins,
there is a relationship between social factor and usage. 1984). It is recognized that the most acceptable method of
Moreover, a quantitative study through questionnaire method generating primary data is through surveys (Zikmund, Babin,
among 327 Facebook user indicate that social characteristics Carr, & Griffin, 2010).
influence task-technology fit (Lu & Yang, 2014). This study employs quantitative data, which are collected
Although Venkatesh et al. (2011) found in the context following the rules of statistical surveys. Surveys can be
of information systems that social quality (social influence) applied either by using non-Internet survey methods or Internet
positively affect user satisfaction, Revels et al. (2010) found survey forms. There are several techniques for Non-Internet
the opposite in the context of mobile services which there is no survey such as personal interviews, telephone interviews, self-
relationship between social quality (image) and user administered questionnaire, and structured observations. On
satisfaction. In addition, another study in the context of IT the other hand internet survey involves generating a Web-
usage among 143 computer users found that social pressure based or mail panel and administering it online. Structured
does not influence user satisfaction but influence Usage interviews with university students’ scale could have been a
(Anandarajan, Igbaria, & Anakwe, 2002). choice but the restrictions of time and budget make self-
B. Actual Usage (USE) administered questionnaire more reliable
Population refers to the entire group of people, events, or
Actual Usage has been defined as the frequency of e-
things of interest that the researcher wishes to investigate
government usage and the duration of use (Shih & Fang,
(Sekaran & Bougie, 2013). The population of this study is the
2004). Actual Usage is defined as the Usage frequency of the
e-government services users among employees within Road
technology and Usage times (Kim et al., 2007). And according
and Transport Authority in Dubai.
to McFarland and Hamilton (2006) Two self-reported system
The Rating Scale for this study is Likert rating scale that is
usage items: frequency of use and duration of use. In addition,
designed to examine how strongly subject agree or disagree
Fan & Fang (2006) defined it as the measure of the frequency
with statement on a 5-point Likert scale: (1) Strongly disagree,
of using systems. Several studies have conducted to investigate
(2) Slightly disagree, (3) Neutral, (4) Slightly agree, (5)
the influence of actual usage construct on performance impact
Strongly agree. The instrument to measure the main variables
or the factors that influence actual usage. For instance,
in this study as follow:
Norzaidi and Salwani (2009) in a quantitative study that used
questionnaire method to collect the main data among 354
undergraduate students found that usage influenced by task- A.1) Social Influence (SI)
technology fit and user satisfaction, and influence user The instrument to measure social influence is adapted as
satisfaction and performance. Moreover, Lee et al. (2005) in table 1 shows, with 5-point Likert scale and the scales of
the context of mobile commerce task characteristics, measure is interval scale.
technology characteristics, individual characteristics and task-
technology fit predict usage (utilization), and Usage positively Table 1: Instrument for social influence
influence performance impact. Scales
ite Rating of
Measure Source
m Scale Measur
e
SI1 My supervisor 5-point program assists in the coding and entering the data that
thinks that I Likert collected from survey questionnaires. Then the missing data
should use e- scale: extent will be examined and apply missing value replacement
government from Interval procedures. After that, this study is going to apply the
services. (1) Scale standardized value (Z-Score) to determine the outliers and
Strongl (Cheng, Mahalanobis distance score to check of multivariate outliers.
SI2 My colleagues
y 2011) Finally, determine the unengaged responses or straight lining
think that I should
disagre (Brown, responses to delete them.
use e-government
e Dennis, &
services.
to Venkatesh
SI3 My close friends
, 2010) B.2) Descriptive Analysis
think that I should (5)
Strongl (Brown et Descriptive statistics uses the data to provide descriptions
use e-government
y agree al., 2010) of the population and the constructs of the study. Regarding the
services.
SI4 My family thinks descriptive analysis, SPSS software Version 22.0 is used. Mean
that I should use and standard deviation measure used to assess the central
e-government tendency & dispersion. Frequency tables to assess the
services. respondent’s characteristics. Then this study is going to apply
skewness and kurtosis measure to assess the Normality of data.
A. Descriptive Analysis
Descriptive statistics are used to describe the basic features
of the data in a study. They provide simple summaries about
the sample and the measures. Together with simple graphics
analysis, they form the basis of virtually every quantitative
analysis of data. Univariate analysis involves the examination
across cases of one variable at a time.
The central tendency of a distribution is an estimate of the B. Exploratory Factor Analysis (EFA)
"center" of a distribution of values. There are three major types In this section, the factor analysis shows the correlations
of estimates of central tendency as shown in Figure 1. between the observed variables (items of the questionnaire) of
each latent variable and identify the most significant variables
(items) that affect the related factor and have the most
significant impact on them.
There are two types variables defined in this study. In
statistics, latent variables opposed to observable variables, they
are variables that are not directly observed but are rather
inferred (indirect) through a mathematical model from other
variables that are observed (i.e. directly measured like
questionnaire items). The study predefined 6 latent variables
(system quality, social influence, Information quality, and
Performance impact). The aim of factor analysis is to reduce
the number of observed variables (items) associated with each
latent variable in order to reduce the interpretation strength of
observed variables.
The reason for conducting factor analysis in this study is
Figure 1: Standard deviation of normal distribution data.
summarized below:
• Define multiple observed variables having similar
A.1) Descriptive of Social Influence
patterns of responses because they are all associated with one
The descriptive analysis (mean, standard deviations)
latent variable.
associated with the items of Social influence is shown below:
• Grouping correlated items of each latent variable into
factors (dimensions) according to their loading on the factor.
• Remove observed variables (items) with low
interpretation level.
• Reducing multicollinearity between the observed
variables of each latent variable
• Improving data for SEM analysis.
df 45
Sig. .000