Blackpink (Korean: ????; commonly stylized as BL??KPI?

K) is a South Korean girl

group formed by YG Entertainment, consisting
of members Jisoo, Jennie, Ros�, and Lisa.
The group debuted in August 2016 with their single album Square One, which
featured "Whistle" and "Boombayah",
their first number-one entries on South Korea's Gaon Digital Chart and the
Billboard World Digital Song Sales chart, respectively.

Blackpink is the highest-charting female Korean act on the Billboard Hot 100,
peaking at number 13 with "Ice Cream"
(2020), and on the Billboard 200, peaking at number two with The Album (2020),
which is also the first-ever album by a

Korean girl group to sell more than one million copies.[1] They were the first
Korean girl group to enter and top Billboard's
Emerging Artists chart and to top the Billboard World Digital Song Sales chart
three times.[2] Blackpink was also the
first female Korean act to receive a certification from the Recording Industry
Association of America (RIAA) with their
hit single "Ddu-Du Ddu-Du" (2018), whose music video is currently the most-viewed
by a Korean group on YouTube.[3]
Their 2018 song "Kiss and Make Up", a collaboration with Dua Lipa, was the first
by a Korean group to receive a certification
from the British Phonographic Industry (BPI)[4] and a platinum certification from
the Australian Recording Industry Association

(ARIA).[5]

Blackpink has broken numerous online records throughout their career.

Their music videos for "Kill This Love" (2019) and "How You Like That" (2020) each
set records
for the most-viewed music video within the first 24 hours of release, with the
latter breaking
three and setting two Guinness World Records.[6] They are the first music group
and Korean
female act to have five music videos accumulate one billion views each on YouTube;
[7] the
most-subscribed music act on the platform; and the most-followed girl group on
Spotify, with
over 29 million followers as of April 2022.[8] Their other accolades include the
New Artist of
the Year Award at the 31st Golden Disc Awards and the 26th Seoul Music Awards, the
Mnet
Asian Music Award for Best Female Group in 2020, the first MTV Music Video Award
won by
a Korean girl group,[9] and recognition as the first female Korean group on
Forbes' 30 Under
30 Asia.[10] They have been recognized by Forbes Korea as one of the most powerful
celebrities
in South Korea, placing first in 2019, third in 2020, and second in 2021.[11] In
January 2021,
Blackpink was credited by South Korea's President Moon Jae-in for spreading K-pop
content across
the globe and acknowledged them as a global K-pop phenomenon.[12]

Contents
1 Career
1.1 2010�2016: Formation and pre-debut activities
1.2 2016�2017: Debut, rising popularity, and commercial success
1.3 2018�2019: International breakthrough and first world tour
1.4 2020�present: The Album and The Show
2 Public image and impact
3 Other ventures
3.1 Endorsements
3.2 Philanthropy
4 Awards and achievements
5 Members
6 Discography
7 Concerts and tours
8 Filmography
9 Notes
10 See also
11 References
12 External links
Career
2010�2016: Formation and pre-debut activities
Blackpink began forming when YG Entertainment held tryouts worldwide for preteen or
teenage recruits to create a new girl group after launching its first major girl
group, 2NE1, in 2009. According to the members, joining the label as trainees was
similar to enrolling in a full-time pop-star academy, with Jennie describing the
experience as "more strict than school" and Ros� comparing it to The X Factor with
dorm rooms. For members who had left their lives outside of South Korea, the pace
of training alongside the culture shock was especially difficult.[13] Preparations
for Blackpink's debut began as early as 2011, when YG Entertainment revealed on
November 14 that their new girl group would debut in the early half of 2012 and
feature at least seven members.[14] Since then, numerous news and rumors surfaced
surrounding the new girl group's debut being delayed, although there had been no
official information.[15][16] It was only until May 18, 2016, that YG Entertainment
confirmed the girl group would debut that July, stating that the members were
selected through years of stiff competition.[17] The label later confirmed that
Jang Hanna and Moon Sua, who were introduced to the public as potential members of
the new girl group, were not included in the lineup.[18][19]

Jennie was the first group member revealed, on June 1, 2016.[20] She joined
YG Entertainment as a trainee in 2010 after moving back to South Korea from New
Zealand.[21]
She had been introduced to the public for the first time in 2012 in a photo titled
"Who's that girl?"
on YG Entertainment's website on April 10.[22] Jennie continued to be promoted as
a member of the new girl group through multiple
collaborations:
she starred in G-Dragon's 2012 music video for "That XX" from his One of a Kind EP
and featured in the song "Black" from his
2013 album Coup d'etat (2013) and Lee Hi's song "Special" from her album First Love
(2013).[23][24][25]

Lisa was revealed as the new girl group's second member on June 8, 2016.[26] She
was the only individual among 4,000
applicants to pass the 2010 YG Entertainment audition in her native country
Thailand and became the label's first foreign
trainee in 2011.[21] She was first introduced in May 2012 in a video that was
posted on YG Entertainment's YouTube channel,
titled "WHO'S THAT GIRL???".[26] Lisa also appeared in the music video for
Taeyang's "Ringa Linga" in 2013. She became a
spokesperson for street-wear brand Nona9on in 2015 and cosmetics brand Moonshot in
2016.[27]
Jisoo was revealed to be the new group's third member on June 15, 2016.
She joined YG Entertainment as a trainee in July 2011 and appeared in several
advertisements
and music videos in her pre-debut years, including "Spoiler + Happy Ending" (2014)
from Epik High's
studio album Shoebox and Hi Suhyun's music video "I'm Different" (2014). She also
made a cameo appearance
in 2015 drama The Producers.[28]

Ros� was the final member to be revealed, on June 22, 2016. She ranked
first among 700 applicants in the 2012 YG Entertainment audition in Australia,
after which she signed a trainee contract with the label and moved to Seoul to
begin
training.[21] She featured in G-Dragon's track "Without You" (2012) from One of a
Kind
, credited as "? from YG New Girl Group" until her official public introduction.
[29]

The official logo of Blackpink

On June 29, YG Entertainment confirmed that the new girl group would have four
members instead of the originally planned nine and revealed its official name as
Blackpink.[30] According to a label representative, the group's name meant "pretty
isn't everything" and symbolized that "they are a team that encompasses not only
beauty, but also great talent."[31] Jisoo later disclosed in a press conference
that other group names under consideration included Pink Punk, Baby Monster, and
Magnum.[32] Blackpink released their first dance practice video on July 6, which
garnered much public attention.[33] On July 29, YG Entertainment confirmed that
Blackpink's debut would be on August 8, 2016.[34]

2016�2017: Debut, rising popularity, and commercial success

Blackpink performing "Playing with Fire" at the 2016 Melon Music Awards on November
19, 2016
Promotions for their debut began in the first week of August 2016 with the release
of teaser images, videos, and advertisements.[35][36] As the first girl group to
debut under YG Entertainment in seven years,[37] Blackpink released their debut
single album, Square One, on August 8, 2016, consisting of tracks "Boombayah" and
"Whistle".[37] They charted at number one and two on the Billboard World Digital
Song Sales chart, making Blackpink the fastest act to achieve such a feat and the
third Korean artist to hold the top two positions simultaneously, after label mates
Psy and Big Bang.[38] "Whistle" quickly topped the Gaon digital, download,
streaming, and mobile charts.[39][40] The group also reached number one on the
weekly, popularity, music video, and K-pop music video charts of China's biggest
music-streaming service, QQ Music.[41] Blackpink's first music show performance
aired on August 14, 2016, on SBS's Inkigayo.[42] They won first place on Inkigayo
thirteen days after their debut, breaking the record for the shortest time for a
girl group to win on a music program after debut at the time. They wrapped up
promotions for Square One on September 11, 2016, with another win on Inkigayo.

Blackpink released their second single album, Square Two, consisting of tracks
"Playing with Fire" and "Stay", on November 1, 2016. The group began their
promotions on Inkigayo on November 6 and on Mnet's M Countdown on November 10.[43]
"Playing with Fire" was Blackpink's second single to reach number one on the
Billboard World Digital Song Sales chart and the first K-pop girl group song to
chart on the Canadian Hot 100.[44][45] In South Korea, "Playing with Fire" peaked
at number three while "Stay" placed in the top ten.[46] Blackpink's commercial
success in their first five months earned them several rookie awards at major
Korean year-end music award shows, including the Asia Artist Awards,[47] Melon
Music Awards,[48] Golden Disc Awards,[49] Seoul Music Awards,[50] and Gaon Chart
Music Awards.[51] Additionally, Billboard named them one of the best new K-pop
groups of 2016.[52]

Blackpink performing "As If It's Your Last" at the Korea Music Festival held in
Gocheok Sky Dome, Seoul on October 1, 2017
On January 17, 2017, Blackpink revealed the name of their fan club�"Blink", a
portmanteau of "black" and "pink".[53] On June 22, the group released their first
standalone digital single, "As If It's Your Last". It was described as a "mixed
genre of music" and a change of sound from their previous releases.[54] The song
debuted at number one on Billboard's World Digital Song Sales chart one day after
release, making it their third number-one hit on the chart.[55] The music video for
the song later went on to break the record for the most-liked music video by a
Korean girl group on YouTube as well as the most-viewed K-pop group music video in
the first 24 hours of release.[56][57] On July 20, 2017, Blackpink held a showcase
at Nippon Budokan in Tokyo, which was attended by more than 14,000 people, with as
many as 200,000 people attempting to purchase tickets.[58][59] The group made their
Japanese debut on August 30, 2017, with the release of a self-titled Japanese
extended play that included Japanese versions of their previous singles.[60][61]
The EP debuted and peaked at the top of the Oricon Albums Chart.[62] Blackpink
ranked among YouTube's Global Top 25 Songs of the Summer for 2017 with "As If It's
Your Last".[63]

2018�2019: International breakthrough and first world tour

On January 6, 2018, Blackpink released the first episode of their first reality
show Blackpink House, which comprised 12 episodes released throughout 2018
following the four members spending 100 days of vacation as they moved into their
new dorm, via their official V Live and YouTube channels.[64] On March 28,
Blackpink re-released their debut Japanese EP under the name Re:Blackpink. The
digital version included the same songs as the original release, while the physical
version included a DVD containing all music videos and six songs in the Korean
language.[65]

Blackpink at Seoul Music Awards in 2018

On June 15, 2018, the group released their first Korean-language EP, titled Square
Up.[66] The lead single, "Ddu-Du Ddu-Du", debuted at number 17 on the Official
Trending Chart in the United Kingdom, making them the first female K-pop group to
enter the chart since its launch in 2016.[67] The single also debuted at number 55
on the Billboard Hot 100, with 12.4 million U.S. streams and 7,000 downloads in the
tracking week ending June 21, 2018, making Blackpink the highest-charting Korean
girl group on the chart.[68] The single also debuted at number 39 on the U.S.
Streaming Songs chart, making Blackpink the first K-pop girl group to enter the
chart.[68] Square Up also brought the group their first entry and the highest-
charting album by an all-female K-pop group at the time of its release on the
Billboard 200, debuting at number 40 with 14,000 equivalent units.[69] The EP also
topped the Billboard World Albums chart.[68] In South Korea, Square Up debuted at
number one on Gaon Albums Chart.[70] "Ddu-Du Ddu-Du" peaked at number one on the
digital, download, streaming, and mobile charts on Gaon in its second week, while
"Forever Young" peaked at number two.[71][72][73][74] YouTube's official tally saw
the music video for "Ddu-Du Ddu-Du" garner a total of 36.2 million views within 24
hours after its release, making it the most-viewed online video in the first 24
hours by a Korean act and the second most-watched music video of all time in first
24 hours of release at the time.[75]

Blackpink attending a fansign event for Square Up held at the AK Plaza in Bundang,
June 24, 2018
Blackpink embarked on their sold-out first Japan tour, Blackpink Arena Tour 2018,
in Osaka from July 24 to 25 to promote their Japanese EP. The tour was initially
set for six shows throughout Osaka, Fukuoka and Chiba, but an additional show in
Chiba was added due to overwhelming demand.[76] A final stop of the tour was later
added for December 24 at Kyocera Dome Osaka as a Christmas gift for fans, where
they performed to a sold-out crowd of 50,000.[77] On September 12, it was announced
that the group would hold their first concert in Seoul, Blackpink 2018 Tour [In
Your Area] Seoul x BC Card, at the Olympic Gymnastics Arena.[78] The concert was
the first of the In Your Area World Tour, which continued throughout 2019 and early
2020 in North America, Europe, Oceania and Asia. The tour ultimately became the
highest-grossing tour by a Korean girl group by the end of its run.[79]

On October 19, 2018, English singer Dua Lipa released "Kiss and Make Up" with
Blackpink, a new track on the re-released edition of her self-titled debut album.
[80] "Kiss and Make Up" debuted at number 93 on the Billboard Hot 100, marking
Blackpink's second entry in the chart and making them the only Korean girl group to
score multiple entries on the chart.[81] The song also became their second entry in
the UK Singles Chart, peaking at number 36, and their first top 40 entry. They were
the first female Korean group and third Korean act overall to reach the top 40.[82]

In October 2018, the group signed with Interscope Records in a global partnership
with YG Entertainment; they were to be represented by Interscope and Universal
Music Group outside of Asia.[83] In November 2018, Blackpink announced additional
tour dates for their In Your Area World Tour, which covered thirteen dates across
Asia from January to March 2019.[84] Jennie made her solo debut with her single
"Solo" at Blackpink's Seoul concert on November 11; both the song and its official
music video were released the following day.[85] Their first Japanese studio album,
Blackpink in Your Area, was made available digitally on November 23 and physically
on December 5.[86] The album included Japanese versions of all of their previous
releases and debuted at number nine on the Oricon Albums Chart, selling an
estimated 13,000 copies in its first week.[87]

Four members of Blackpink sit on the edge of the stage, waving at fans
Blackpink at the 33rd Golden Disc Awards
Blackpink made their American debut at the Universal Music Group's 2019 Grammy
Artist Showcase, an invite-only event at the ROW in Downtown Los Angeles on
February 9, 2019.[88] The group subsequently appeared on several American
television shows, including The Late Show with Stephen Colbert and Good Morning
America.[89][90][91] That March, they became the first-ever K-pop girl group to
cover Billboard magazine.[92]

Blackpink's third extended play, Kill This Love, was released on April 5, 2019,
alongside a single of the same name.[93] Kill This Love debuted at number 24 on the
Billboard 200, while the lead single reached number 41 on the Hot 100, becoming the
highest-charting releases by a female Korean act on the two major Billboard charts.
[94] "Kill This Love" ranked at number 66 on Billboard's list of the 100 Best Songs
of 2019.[95]

The song "Forever Young", released as a B-side from the EP Square Up (2018),
surpassed 2.5 million downloads in December 2019, making it the group's fifth song
overall and their second to achieve a platinum certification for downloads from the
Korea Music Content Association, after "Ddu-Du Ddu-Du".[96] Blackpink performed at
the 2019 Coachella Festival on April 12 and 19, 2019, making them the first female
K-pop group to do so.[97] The group's Coachella set was well received by both
critics and fans alike, with Gab Ginsberg of Billboard calling the show
"electrifying" and "unforgettable".[98][99]

On October 16, 2019, a Japanese version of Kill This Love was released to the
Japanese market, peaking at number 17 on the Oricon Albums Chart.[100] The group
embarked to Japan for a variety of promotional activities, including appearances on
Japanese music television programs TV Asahi's Music Station and Fuji TV's Love
Music.[101] Blackpink were voted PAPER magazine's K-pop Sensation of the Year for
the 2019 edition of their annual Break the Internet Awards� list.[102]

2020�present: The Album and The Show

On April 22, it was confirmed the group would be working with Lady Gaga on her
sixth studio album, Chromatica. Their collaboration, "Sour Candy", was released as
a promotional single on May 28, 2020.[103] On the Billboard Hot 100, the song
debuted at number 33, giving Blackpink their first top 40 hit and becoming the
group's highest-charting song in the United States at the time, as well as the
highest-charting song by a K-pop girl group. In Australia, the song debuted at
number eight, becoming Blackpink's highest-charting hit in the country.[104] It was
also their first top-twenty single in the UK, debuting at number 17.[105]

On May 18, YG Entertainment announced the group would release a pre-release single
in June, followed by an additional single release between July and August, to
promote their first Korean studio album.[106][107] On June 2, YG Entertainment
confirmed that following the release of the studio album, members Ros�, Lisa, and
Jisoo would release individual projects, with Ros�'s coming first.[108] In the
midst of the group's comeback preparations, YG Entertainment released a prologue of
Blackpink's newest reality show, 24/365 with Blackpink, on June 13, ahead of its
launch on YouTube. The show documents their 2020 comebacks alongside sharing their
daily lives through vlogs.[109] The single "How You Like That" was heavily teased
on social media in the lead up to its digital release on June 26.[110][111] It
debuted at number 12 on the Gaon Digital Chart with just one day and 16 hours of
tracking and peaked at number one on the Gaon Digital, Download, and Streaming
charts in its second week.[112] "How You Like That" became Blackpink's fifth song
to chart on the Billboard Hot 100 (peaking at number 33), and its music video broke
five Guinness World Records.[113] The song ranked first in Youtube Music's Global
Top 10 Songs of Summer 2020[114] and won Song of Summer at the 2020 MTV Video Music
Awards, making Blackpink the first Korean female act to win at the award show.[115]
On July 23, YG Entertainment announced that a second single, "Ice Cream", with
American singer Selena Gomez, would be released on August 28.[116][117] "Ice Cream"
debuted and peaked at number 13 on the Billboard Hot 100, making it Blackpink's
highest-charting song on the chart.[118] Its debut at number 39 in the United
Kingdom, made Blackpink the Korean artist with the most top-40 hits (five) in that
region at the time.[119]

Blackpink in 2020
Blackpink released their first Korean studio album, The Album, on October 2, 2020,
with "Lovesick Girls" as its third and main single.[120] Leading up to the
exclusive video premiere of their music video for "Lovesick Girls", Blackpink
appeared on YouTube's new original music show Released as its first featured
artist, which included "unfiltered access" moments of the group.[121] The Album
peaked at number two on the Billboard 200 and the UK Album Chart, making Blackpink
the highest-charting Korean female act on each chart.[122][123] The album also set
a first-week album sales record for a Korean girl group, with 590,000 copies sold
in just one day after the physical album's release.[124] Blackpink became the
first-ever million-selling K-pop girl group with The Album, selling approximately
1.2 million copies in less than one month after release.[125] Blackpink performed
"Lovesick Girls" on Good Morning America and Jimmy Kimmel Live! in the United
States on October 21.[126]

The group's first documentary film, Blackpink: Light Up the Sky, premiered on
Netflix on October 14, 2020, and covered the four years since the group's debut in
2016. The documentary included footage from their training days, looks at their
home lives, behind-the-scenes stories and interviews with the members, as well as
glimpses into the making of The Album.[127] The commercial success of The Album,
combined with the group's Netflix documentary, resulted in Blackpink topping
Bloomberg's Pop Star Power Ranking for the month of October; they are the first
Korean artist to top the ranking since its inception in April of that year.[128]
[129]

On December 2, Blackpink announced their collaboration with YouTube Music for their
first livestream concert. The live event, dubbed "The Show", was initially set to
take place on December 27, 2020, but was rescheduled to January 31, 2021, due to
new COVID-19 pandemic regulations introduced in South Korea.[130] The concert
featured the first-ever live performances of several songs from The Album, as well
as of Ros�'s song "Gone" from her first solo single album R.[131] More than 280,000
people purchased memberships to access the show, and the concert was livestreamed
across 100 countries.[132]

Blackpink released a Japanese version of The Album on August 3, 2021. The release
included Japanese versions for four out of the eight tracks�"How You Like That",
"Pretty Savage", "Lovesick Girls", and "You Never Know"�and came in 12 different
physical editions.[133]

Public image and impact

0:33
Fans cheering at Blackpink's Kyocera Dome concert in Osaka, December 2018
Since their debut, Blackpink have emerged as a prominent act in K-pop and have been
described as the "biggest girl group in the world",[134][135][136] "biggest K-pop
girl band on the planet",[137] and "K-pop Queens".[13] In South Korea, they have
ranked first on Forbes Korea Power Celebrity 40 list in 2019, third in 2020, and
second in 2021.[138] Multiple international media outlets, such as Forbes,
Billboard and The Hollywood Reporter, have recognized the group's popularity and
their contribution in spreading the Korean Wave around the world.[13][139][140]
[141] Blackpink were cited by Rolling Stone as an exception to the stereotype that
most successful K-pop acts in the United States are boy groups.[142] The group were
also credited as one of the two acts leading the Korean music industry growth by
the International Federation of the Phonographic Industry (IFPI).[143] Blackpink
have appeared in multiple power listings and were the first girl group to be
included in Forbes' 30 Under 30 Asia.[139][144] They were also included in the 2019
Time 100 Next list of rising stars who are shaping the future of various fields
worldwide, credited with "heralding a new era of Korean acts stepping past language
barriers to play global stages" when they became the first K-pop girl group to
perform at Coachella.[145][146] Blackpink was named the biggest music act in the
world in the month of October 2020 according to Bloomberg's Pop Star Power Ranking,
a first for a Korean act.[147]

Blackpink have amassed a large following on social media and streaming platforms.
They became the most-subscribed music group on YouTube in September 2019,[148] the
most-subscribed female artist on YouTube in July 2020,[149] and, as of 6 April,
2022, they are the most-subscribed music act, with over 73 million subscribers.
[150] The group became the most-subscribed music act on September 10, 2021,
surpassing Canadian singer Justin Bieber with 65.1 million subscribers.[151]
Blackpink's members are also the most-followed individuals in South Korea on
Instagram, with the first, second, third and fourth most-followed being Lisa,
Jennie, Jisoo and Ros�, respectively.[152][153][154] Blackpink became the most-
followed girl group on Spotify in November 2019;[155][156] as of April 2022, they
have accumulated over 29 million followers.[157]

Blackpink's influence beyond music, especially in South Korea, extends to fashion.

[158] Each member has served as global ambassadors for different luxury brands:
Jisoo for Dior,[159] Jennie for Chanel,[160] Ros� for Yves Saint Laurent,[161] and
Lisa for Bulgari and Celine.[162][163] Additionally, Blackpink have been credited
for drawing international attention to South Korea's traditional costume hanbok
through their modern re-interpretations of the costume in their "How You Like That"
music video and stage performances.[164][165] Blackpink's image emphasizes fashion
and individuality: Jennie stated that fashion "definitely empowers us as much as
music does" in an interview with Elle magazine, and Ros� described their music and
fashion as inseparable.[134] Their fashion has stood out for blending both group
uniformity and individual tastes and styles.[166] People magazine included
Blackpink on their list of women changing the music industry today. [167]

Other ventures
Endorsements
Blackpink have acquired numerous endorsement deals in various industries throughout
their career. Globally, Blackpink were ambassadors for Kia Motors, which also
served as title sponsor for the group's In Your Area World Tour.[168] In North
America, Blackpink partnered with toy company Jazwares to create a collection of
dolls styled in outfits from their music videos, as well as other collectible toy
lines.[169][170] In June 2020, Blackpink collaborated with ZEPETO, a South Korean
3D avatar service operated by Naver Z, to offer fans characters that correspond to
each member that allow fans to see the characters sing and dance, as well as take
pictures together on the app.[171] Blackpink's virtual fan-sign event on the app
was popular among international fans, with the service surpassing 30 million
participants as of September 11, 2020, and the number of new users increasing by
300,000 following the release of the "Ice Cream" dance performance video.[172]
Additionally, the group also teamed up with the popular battle royale game PUBG
Mobile to release collaborative content and events within the game.[173][174]

Blackpink in an advertisement for PUBG Mobile

In Asia, Blackpink endorsed Samsung, working with the company on multiple campaigns
to promote its electronics products, such as the #danceAwesome challenge to promote
Galaxy A.[175] In August 2019, Samsung launched a Blackpink Special Edition set in
Southeast Asia, comprising its Galaxy A80, Galaxy Watch Active, and Galaxy Buds.
[176][177] The group featured Galaxy S10+ and Galaxy Buds in their "Kill This Love"
music video.[178] In November 2018, Blackpink became the first-ever regional brand
ambassadors for Singaporean e-commerce platform, Shopee, as part of its partnership
with YG Group in Southeast Asia and Taiwan.[179] Thai bank KBank began its
partnership with Blackpink in November 2019.[180] In September 2020, Blackpink
became spokesperson for Pepsi in the Asia-Pacific region, including Greater China,
Philippines, Thailand and Vietnam.[181] Philippine telecommunications company Globe
Telecom began its partnership with Blackpink in December 2020 as its brand
ambassadors.[182]

In South Korea, Blackpink have been brand ambassadors or spoke-models of sportswear

brand Adidas,[183] luxury hotel and resort Paradise City,[184] contact lens brand
Olens,[185] and hair-care brand Mise-En-Sc�ne.[186] In July 2018 and August 2020,
the group ranked first among all artists in brand reputation based on analyses by
The Korea Reputation Research Institute, making them the only female act to do so.
[187][188] In May 2017, Blackpink became honorary ambassadors for customs service
company Incheon Main Customs; banners and videos featuring their images would greet
foreign travelers at Incheon International Airport.[189] In April 2018, Blackpink
began advertising Sprite Korea.[190] In January 2019, the group became the face of
Woori Bank.[191] The group also endorsed and collaborated with other high-end
brands, such as sportswear brands Puma and Reebok,[192][193] luxury fashion houses
Louis Vuitton and Dior Cosmetics,[194][195] cosmetics brand Moonshot,[196] handbag
brand St. Scott London,[197] and department store Shibuya 109.[198] Blackpink also
released merchandise in collaboration with Tokyo Girls Collection x Cecil McBee in
Japan.[199]

Philanthropy
In December 2018, Blackpink donated their prize money from the Elle Style Awards
2018, worth ?20 million (around US$16,630), to low-income and single-parent
households in South Korea.[200] In April 2019, Blackpink made a donation of ?40
million (around US$33,300) to the Hope Bridge Association of the National Disaster
Relief for the victims of the Goseong wildfire in South Korea, doing the same in
March 2022 by donating ?500 million to pay for damage repair caused by the
wildfires happening in Gangwon and Gyeongbuk[201][202] In April 2020, Blackpink
released face masks via UMG-affiliated merchandising company Bravado; all proceeds
benefited the Recording Academy's MusiCares initiative, which launched a relief
fund in response to the COVID-19 pandemic and its impact on the music industry.
[203] In December 2020, the group called for action on climate change and promoted
the 2021 United Nations Climate Change Conference (COP26), hoping their fans will
"join us on this journey" to "learn about what's happening, what needs to happen
and how we can play our part."[204] On February 25, 2021, Blackpink were formally
appointed official advocates for COP26 in Seoul, where they received a personal
appreciation letter written by the Prime Minister of the United Kingdom, Boris
Johnson, for their work in the spread of climate change awareness.[205][206] On
October 23, 2021, the group was a part of the lineup for the YouTube Originals
special entitled �Dear Earth�, which focused on encouraging viewers to become more
environmentally conscious.[207]

Awards and achievements

Main article: List of awards and nominations received by Blackpink
Blackpink's accolades include three People's Choice Awards, a Teen Choice Award, an
MTV Video Music Award, nine Gaon Chart Music Awards, six Golden Disc Awards, five
Melon Music Awards, eight Mnet Asian Music Awards, two Seoul Music Awards, and six
Guinness World Records.

Their music video for "Ddu-Du Ddu-Du" became the most-watched music video by a
South Korean group in January 2019 and became the first K-pop group music video to
surpass one billion views in November 2019.[208][209] Following the release of "How
You Like That" and its music video on June 26, 2020, Blackpink broke five Guinness
World Records, including those for the most-viewed YouTube video in the first 24
hours of release (with 86.3 million views) and the most viewers for a video
premiere on YouTube (reaching 1.66 million peak concurrent viewers for the live
premiere).[210][211] In 2021, Blackpink was awarded their sixth Guinness World
Record for being the most-subscribed band on YouTube, with over 60 million
subscribers.[212]

Blackpink were recognized as one of the ten "2020 Visionary" figures, selected by
CJ E&M, who inspired the global public with their pioneering work in Korean pop
culture in 2020.[213]