Module code Academic Writing for Business Module leader: Dr Sandra Nwokocha

and title: and Tourism Management Marineli Codin

(MGBBT0ASB)

Assignment Group presentation 15mins Assessment 60%

No. and type: (1800 words) weighting:

Submission Submission date: 27th February Target feedback 3 weeks from the date of final
time and date: 2023 at 14:00 time and date: submission

Assignment task

This assignment will introduce students to the academic and study skills that Foundation Year students require to
successfully complete a Business and Management Degree. The assignment will help develop key academic skills that
will be needed throughout the duration of the degree programme.

This assignment is to be in the form of a PowerPoint presentation delivered in the classroom in

group of approximately 5-6 students who must all contribute to the assignment and the delivery of
the presentation

This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:

LO 1 Identify, search, and retrieve academic information relevant to business and management issues.

LO 2 Demonstrate an ability to use effective and appropriate academic skills when exploring business
and management issues.

LO 3 Understand and implement good academic practice and know-how to avoid academic
malpractice.

LO 4 Review academic resources in the field of business and management and synthesise them to produce
and present a literature review.

Assignment Task and Requirements

Prepare a group presentation using the PowerPoint platform, that is to be 10 minutes presentation
and 5 minutes for questions and answers. Your Lecturer will assign you to your group.

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WHAT ARE YOU ASKED TO DO?

Prepare a presentation of a tourism destination in the UK of your group’s choice and present your
research-supported reasonings as to why this destination and its facilities and amenities are of
particular interest to your group.

This task will require you to include all the following:

1. Identification of the destination and the typical type of tourist that visit, using research to support your claims,
ensuring that you use reliable sources to support your work.
2. Using specialist tourism research highlight the attractions available for your group, explaining why they are
suitable and of interest to your group as recommended by industry experts.
3. Discuss the available transportation and accommodation options in the chosen destination, including the
positive and negative aspects of the transport options for the tourist,

Important:
All your work must be based on reliable research and have a minimum of 10 different sources
within it. Please ensure you use both direct and indirect citations. As this is a presentation all images must be
directly linked to the information on each slide and come from a reliable source.

List of sources

 Bedford, D. and Wilson, E. (2020) Study Skills for Foundation Degrees. 3rd edn. Oxford:
Routledge.
 Buhalis, D. (2020) ‘Technology in tourism – from information communication technologies to Tourism
and smart tourism towards ambient intelligence tourism: a perspective article’, Tourism Review, 75(1),
pp. 267–272.
 Cottrell, S. (2019) The Study Skills Handbook. 5th edn. Basingstoke: Palgrave.
 Evans, N. (2019) Strategic Management for Tourism, Hospitality and Events. 3rd Edition.
London: Routledge.
 Gallagher, K. (2016) Essential Study and Employment Skills for Business and Management
Students. 3rd edn. Oxford: Oxford Press. 
 Godfrey, J. (2014) Reading and Making Notes. 2nd edn. Basingstoke: Palgrave.

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  Novelli, M. (2022) Niche tourism in: Encyclopaedia of Tourism Management and Marketing. Edward
Elgar Publishing, pp. 344-347. Available at: https://doi.org/10.4337/9781800377486.niche.tourism
(Accessed:25 January 2023).
 Pender, L. and Sharpley, R. (2005) The Management of Tourism. London: SAGE.
 Ramsay, P. Price, G. and Maier, P. (2010) Study skills for business and management students.
London: Pearson. 
 Sedgley, M. (2020) Skills for Business and Management. 1st edn. London: Red Globe Press.
 Williams, K. and Carroll, J. (2009) Referencing and Understanding Plagiarism: Pocket Study Skills.
London: Palgrave Macmillan.
Websites
 VisitBritain
 VisitScotland
 VisitEngland
 VisitWales
 Statista
 www.skills4studycampus.com
 Mintel

Referencing and research requirements

Please reference your work according to the Canterbury Harvard Referencing style guidance. You can access this
on Moodle.

For each reference used, provide the full Harvard reference within your References section and the core in- text
citation if you are referencing something in your text.

Include both direct and indirect citations from a wide variety of sources.

Assignment Guide and Format

Your Presentation needs to include:

1) Introduction – that introduces the team members, and the destination you have chosen, including a visual of the
location.
2) Key facts about the destination including statistics such as annual tourist visits and seasonal variations.
3) Using Cohens (1972) Tourist Typology model and further research, identify which tourist type the majority of
your group belong to and why the destination you have chosen is suitable for this type of tourist.

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4) Identify key attractions within the destination that industry experts recommend for your type of tourist – this
needs to be taken directly from industry experts and not based on your groups own experiences or preferences.
5) Discuss the transport and accommodation options available at your chosen destination based on relevant research.
6) Conclusion – summarise the key points of your presentation on one slide and open the floor for questions.
7) Reference slide – using the Harvard Reference system and showing all of the sources used and cited.
8) The final slide of the presentation needs to be a table that shows which elements of the task each member of the
group undertook.

You must reference all sources used in your project, using the CCCU Harvard Referencing
Guide.
All information in your assignment must come from research.
All members of the group must present on the day.

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes
for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading
descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks
will also depend upon your use of academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 0

Submission details

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you
during class time).

 Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or
PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at
least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

 You can submit your work as many times as you like before the submission date. If you do submit your work
more than once, your earlier submission will be replaced by the most recent version.

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 Please ensure that you have submitted your work in the correct link on the assessment tab.

 Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be
sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future
reference, along with the original electronic copy of your assignment

 You are reminded of the University’s regulations on academic misconduct, which can be viewed on the
University website: Academic Misconduct Policy. In submitting your assignment, you are acknowledging
that you have read and understood these regulations.

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Academic Writing for Business and Success